Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.
11. What is Linkbait? Linkbaitis content you create that gets people to link to you. Primary benefit: builds links and in turn elevates your search rankings Secondary benefit: massive exposure to your website
24. How to make great linkbait Create easily digestible content Your product + [something weird, controversial] Top 10 [whatever] you probably don’t know about [whatever] Seek inspiration on social sites and traditional mediums Having a good graphic designer, writer, or coder really helps
25. Things not to do Don’t try and sell your product inside the linkbait Don’t spam the social sites Don’t spend too much time on it Make it look benign
26. Promotion Digg, stumbleupon, reddit, twitter, buzzfeed Digg – find a power user Reddit – make it like a conversation Stumbleupon – just create good content
33. Thanks for Joining Us Schipul – The Web Marketing Company Matthew Inman matthewinman.com twitter.com/oatmeal John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt Find this presentation here: www.schipulcon.com/presentations