Looking for Viral Marketing and Linkbait? Matthew Inman shares the comics and quizzes he has created to generate links and high Google rankings for his sites. Search Engine Optimization for the creative side, Unleash the SEO Animal shows how you too can create your own viral campaign.

1. Unleash the SEO Animal How Search Can Help Your Site Matthew Inman Jonti Bolles John-Michael Oswalt

2. John-Michael Oswalt(JMO) Schipul – The Web Marketing Company

3. Matthew Inman Oatmeal

4. Linkbait and Viral Marketing How to use zombies and dinosaurs to dominate SEO.

6. Ranking for every major dating keyword

7. 2 million page views

9. 1+ million members

11. What is Linkbait? Linkbaitis content you create that gets people to link to you. Primary benefit: builds links and in turn elevates your search rankings Secondary benefit: massive exposure to your website

12. Quizzes

13. The right way to make a quiz

15. Thousands of links

16. Featured in entertainment weekly magazine

18. Types of Bad Kissers

19. How to tell if your cat is plotting to kill you

20. Keeping it on topic

21. Can you hear this?

22. How much booze would it take to kill you?

23. When links don’t matter

24. How to make great linkbait Create easily digestible content Your product + [something weird, controversial] Top 10 [whatever] you probably don’t know about [whatever] Seek inspiration on social sites and traditional mediums Having a good graphic designer, writer, or coder really helps

25. Things not to do Don’t try and sell your product inside the linkbait Don’t spam the social sites Don’t spend too much time on it Make it look benign

26. Promotion Digg, stumbleupon, reddit, twitter, buzzfeed Digg – find a power user Reddit – make it like a conversation Stumbleupon – just create good content

27. Creating the content

28. Limited Time Efforts

29. Long Term Effects

30. Tools of the Trade

31. Writing Linkbait

32. Matthew Inman, Marketing & Design Follow me on twitter: @oatmeal http://matthewinman.com

33. Thanks for Joining Us Schipul – The Web Marketing Company Matthew Inman matthewinman.com twitter.com/oatmeal John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt Find this presentation here: www.schipulcon.com/presentations