Leveraging Social Media for Your Business How do you feel about social media? Love it? Scared of it? Think it is silly kids' stuff? Interesting but overwhelming? Whether you are vaguely aware of social media, or savvy to the world of word clouds, fail whales, and writing on walls - this technology is going to affect your business and your life, and you better be prepared! An impressive panel of experts from The Image Group and Elevator Up will guide you through the exciting and sometimes confusing world of social media and networking, with a focus on Facebook, LinkedIn, and Twitter. Learn why you need to care about this phenomenon, get an overview of the most popular social media outlets, and learn how it can have a positive effect on your organization. Join us after the Early Bird Breakfast for informal hands-on instruction and discussion. You can be a social media neophyte or a raving fanatic, and there will be something for you! Tweeting during the session is highly encouraged!

1. LEVERAGING
SOCIAL NETWORKING
FOR YOUR BUSINESS
Presented By: The Image Group & Elevator Up
Holland Chamber of Commerce
Early Bird Breakfast
May 12, 2009

2. PRESENTERS
•Dayna Beal
•Jon Bell
•Amanda Cooper
•Aaron Schaap

3. AGENDA
•Trends
•Reality
•Top Tools
•Guidelines
•Next Steps

4. ASSIGNMENT
1. Find an alum from any school you attended.
2. Give business cards to five people you
don’t know.
3. Find one thing everyone at your table has
in common.
4. Find out what Haans is doing.

5. TRENDS

6. TRENDS
• Everyone’s doing it
• Exponential growth
• Everyday life
• Eective for your business

7. SOCIAL NETWORKING

8. SOCIAL NETWORKING
• What is it?
• Why does it matter?
• How will it be delivered?
• What holds people and businesses back?
• What’s next?

9. TOP TOOLS

10. TOP TOOLS

11. TOP TOOLS

12. TOP TOOLS

13. HOW COMFORTABLE ARE YOU?

14. HOW COMFORTABLE ARE YOU?
A. Beginner
B. Intermediate
C. Advanced
D. Choose not to participate
(I prefer a typewriter)

15. GUIDELINES TO
GETTING STARTED

16. GUIDELINES TO
GETTING STARTED
1. Listen First

17. GUIDELINES TO
GETTING STARTED
1. Listen First
2. The New ROI --- Return On Insight

18. GUIDELINES TO
GETTING STARTED
1. Listen First
2. The New ROI --- Return On Insight
3. Humanize Your Brand --- Be Transparent

19. GUIDELINES TO
GETTING STARTED
1. Listen First
2. The New ROI --- Return On Insight
3. Humanize Your Brand --- Be Transparent
4. Create a Dialogue --- Build a relationship

20. GUIDELINES TO
GETTING STARTED
1. Listen First
2. The New ROI --- Return On Insight
3. Humanize Your Brand --- Be Transparent
4. Create a Dialogue --- Build a relationship
5. Be Committed --- No Autopilot

21. 1. LISTEN FIRST

26. 2. THE NEW ROI

27. 2. THE NEW ROI
Return On Insight

40. 3. HUMANIZE YOUR BRAND

41. 3. HUMANIZE YOUR BRAND
Be Transparent

46. 4. CREATE A DIALOGUE

47. 4. CREATE A DIALOGUE
Build a Relationship

52. 5. BE COMMITTED

53. 5. BE COMMITTED
No Autopilot

57. NOW WHAT?

58. NOW WHAT?
• Sign up
• Stay for a breakout session
• Attend a future seminar
• Complete a survey

59. QA

60. CONTACT US
@ imagegroup @ elevatorup.com
www.imagegroup.com www.elevatorup.com