1. M e d i a K i t 2 0 1 1

2. a B O U t S C G
SCG | Siddharth Creative Group Inc. is a visual marketing agency specializing in Branding, Interactive,
Experiential, and Design coupled with dedicated client service.
SCG caters to those companies needing a break-through in their optic communications helping to drive
competitive advantage. Our clients want smart, effective creative solutions that are discovered in a
collaborative client/agency process. SCG is led by an award-winning creative director, Rahul Siddharth,
who has over 15 years of experience and is supported by a creative collective that comes together for
your projects.
Rahul strives for a unique holistic approach to integrated marketing. His creative passion lies in finding
the balance of creative concept, strategy and reality. He excels in taking everyday products and services
and shaping them into brands that matter – lifetime brands. His approach emphasizes the creative
process while focusing on the critical customer experience, online or offline, to positively impact
conversions and ultimately ROI.
His background experience includes: strategy, branding, interactive, social media, design, product
launches, start-ups, creative consulting, print production, emarketing, web 2.0 strategies, multimedia,
motion graphics, photography, video production, advertising, copywriting, marketing, art directing, and
project management.
Rahul has won seventeen Creative Excellence Awards while working as an Art Director at Grey
Advertising, Project Manager at Zoecom, National Creative Director at Bayard Advertising, VP of
Interactive at Bernard Hodes Group (Omnicom), Creative Director at Jack Morton Worldwide (IPG),
and Executive Creative Director at One Source. He has an MFA in Design and Technology from Parsons
School of Design and a BS in Marketing from Fairfield University.

3. S C G C a P a B i L i t i e S
Branding interactive Strategy
Advertising, Corporate Websites, Extranets, Product Launches,
Identity, Collateral Design Online Applications, Integrated Marketing,
eMarketing, iPhone Apps Project Management
design Social Media Video
Invitations, Look Books, Facebook, YouTube, LinkedIn, Corporate Videos, Web
Media Kits, Photoshoots, Twitter, MySpace Integration, Commercials, TV Spots,
Brochures Viral ePromotions Radio Spots, Sizzle Video
experiential
Tradeshow, Event Design &
Production, Large Display

4. C L i e N t L i S t (partial)
MATERNITY & BEYOND

5. 2 0 1 0 P r e V i e w
BlissfulBump.com Branding, Website, eCommerce & Social Media
New Manhattan Charter School
Branding, Website, Social Media

6. 2 0 1 0 L a U N C h e S
FarrellsLimousine.com Photoshoot, Website & Mobile Version
AdGenesisDigital.com Branding & Website

7. 2 0 1 0 L a U N C h e S
BradyKarlinEvents.com Branding & Website
ShilpaEntertainment.com
Branding, Website & Social Media
PRIMARY LOGO
SHILPA ENTERTAINMENT BRAND GUIDELINES 1

8. 2 0 1 0 L a U N C h e S
Beezag.com Website, Web Application, Social Media
Facebook Application & eMail Marketing

9. 2 0 1 0 L a U N C h e S
Teachers College, Columbia University
Branding, Ad Campaign, Collateral, Trade Show, Video
Rich Media Banners & Social Media

10. 2 0 1 0 L a U N C h e S
RiverEastNYC.com
Branding, Website, Photoshoot, Signage & Collateral
RunwayGarmentCare.com
Branding & Website

11. 2 0 1 0 L a U N C h e S
Hilton New York
Restaurant Branding, Signage, Menus
Photoshoot & Window Display
HILTON WINDOW BOX DISPLAY
HILTON WINDOW BOX DISPLAY
CLIENT - PROJECT - VERSION
CLIENT - PROJECT - VERSION

12. r e C e N t w O r K S
UN — World Food Day
Event Design & Production IS Vodka
Specialty Promotions
ChristianCota.com
Strategy, Website, eCommerce, Photoshoot, Social Media, Video Shoot & Look Books

13. r e C e N t w O r K S
JeffCorwinConnect.com
Branding, Website & Social Media
AaronBasha.com
Branding & Interface Design

14. S t r a t e G y
Concept Pitching, Product Launches
Integrated Marketing, Project Management
“The Economist is Smart Advertising” Media Sales Promotion
Warburg Realty NY Campaign
“Wealth | Wisdom” Wealth Management Conference

15. B r a N d i N G
Advertising, Corporate Identity
Research, Collateral Design
Copywriting, USP Development
Value Proposition Development
Atlantic Health Campaign
Smart Post Media Kit, Corporate Identity, Website
Bernard Hodes Group Integrated Marketing Aventis Ad Campaign

16. i N t e r a C t i V e
Websites, Extranets, Online Applications
Rich Media Banners, eMarketing
Hertz Interactive CDROM Tumi Asset Management System
Hugo BossWoman Website
Hilton New York eMarketing

17. e x P e r i e N t i a L
Tradeshow, Event Design & Production, Large Display
Installation, Site Surveys, Architectural, 3D Renderings
Blueprints, Shop Drawings
Verizon Media Wall
ShowTime’s Nurse Jackie Twitter Installation
10’ x 20’ Tradeshow Booth with Interactive Kiosks

18. S O C i a L M e d i a
Facebook, Twitter, LinkedIn, YouTube
MySpace integration, Viral FB applications
iPhone Applications
Complexions Facebook & Twitter
Solstice Facebook with Viral Fan Acquisition Program
Mavi Jeans MySpace (w/Facebook, Twitter, & YouTube)

19. L a r G e d i S P L a y
Window Display
Corporate Installations
Stage Design
Pfizer Installation
StarChef’s Culinary Congress Stage Flats
Ingredients Office Branding

20. V i d e O
Storyboarding, Corporate Videos,
Web Commercials, HD Video
Editing & Production, Flash
Animations, Sizzle Videos, Radio,
YouTube & Facebook Integration
Pfizer Corporate Video
Tumi Sizzle Video
Clay-mation Animation
Hodes Corporate Video

21. t e S t i M O N i a L S
“Rahul has always been able to translate a business need into stellar creative.
He has an excellent instinct for online execution of branding challenges, and “Rahul’s team set the tone to make us feel relaxed and comfortable in front
understands how to succinctly get a message to a target audience. He’s also of the camera. His professionalism ensured that our time was well spent,
a flexible thinker – he can write, create visualizations, and think about UX. and it was a pleasure working with him.”
And, he’s funny. You can’t beat funny.” -Kate Christmas, Vice President, Health Care Division, Bernard Hodes Group
- Jeremy Shapiro, Senior Vice President, Hodes iQ
“Rahul just has the insight and know how to take an idea and bring it to
“Rahul is a smart, motivated & creative individual, who puts all of his energy life. He thinks on his feet, reacts quickly and is able to impress just about
& enthusiasm into every project. I highly recommend him.” any one with his quick wit and humor. He was an asset to many projects I
- Michael Frank, Senior Vice President, One Source VMS worked on & his creative vision was usually the driving force.”
-Kate Kelley, Senior Account Executive, One Source VMS
“If talent matters, look no further. Rahul is the cream of the crop. He’s in-
credibly creative and extremely funny, too. Hire him. You won’t regret it. “Rahul has the unique talent to reach beyond a mere creative solution. His
– Madeline Krazit, Corporate Media Manager, Bernard Hodes Group ability to envision how that solution can be a stepping stone to “what’s
next” for a client makes him a valuable business partner for both clients
“There just aren’t enough words to describe Rahul’s talents, professionalism, and co-workers. Rahul presents his ideas in a clear, cohesive way that is
and dedication.” both understandable and engaging, and gives companies a sense of con-
– Rosemary Petreikis, Senior Vice President, Bayard Communications fidence that he both understands their business needs, and can address
those needs with creative business solutions that are customized and cost-
“Rahul is a great creative thinker with a winning personality. He understands effective. A strong asset.”
how to use technology to attract varying audiences and stimulate response. -Mary Fenwick, VP, Branch Manager, Bernard Hodes Group
A clever guy with great skills.”
– Gina De Bernardo Picinich , Senior Vice President, “Rahul is one of the most talented individual with exceptionally creative
Corporate Communication, Bernard Hodes Group aptitude whom I have worked with. He is very inquisitive and he has an af-
finity to current and future technology. His knowledge about the technology
“Throughout Rahul’s tenure at One Source, he won over many clients with helped to implement the most efficient and advanced creative design. As
his tenacity, creativity and enthusiasm. He is a passionate and dedicated working for the development team, I must say it was enjoyable experience
creative director who is always striving to find the newest and best way to for me to work with Rahul.”
market a brand.” -Mahmudul Hassan, Development Lead, Bernard Hodes Group
- Molly Waxman, Senior Account Executive, One Source VMS
“Rahul is a hard-working self-starter who invariably understands exactly
“I could always count on Rahul & his team to come up with creative & refined what a project is all about from the outset, and how to get it done quickly
ideas for my client’s projects.” and effectively. He is a resourceful, creative and solution-oriented person
- Gregory Calvert, Senior Account Executive, One Source VMS who was frequently able to direct staff clearly but also come up with new
and innovative approaches for big budget projects. On the interpersonal
“Rahul is highly creative and listens closely while solving the communications side, Rahul has superior written and verbal communication skills.He is
problems of clients and co-workers to develop solutions.” highly respected, as both a person and a professional, by colleagues, em-
-Alexandra Bassil , VP Public Relations Manager, Bernard Hodes Group ployees, suppliers, and customers alike.”
- Chad Renfroe, Art Director, One Source VMS

22. C O N t a C t
rahul siddharth
principal, creative director
e |rahul@scgcreative.com
m | 917-531-8185
w | www.scgcreative.com
o | 212-601-9340
f | 646-478-9679
scg | siddharth creative group inc.
1201 broadway
suite 505
new york, ny 10001