Using Social Media to Build a Sustainable Brand
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Social media presentation for the UW- Eau Claire Regional AMA Conference on February 20, 2015. #uwecrc #ama
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Using Social Media to Build a Sustainable Brand
- 5. 2010
- 6. WHERE IS THERE A NEED?
- 12. 1. Positivity 2. Empathy 3. Adaptability 4. Woo 5. Connectedness
- 16. BUILD YOURSELF AS THE EXPERT
- 19. NETWORKING
- 23. “Getting someone who has a NEED, to KNOW, LIKE, and TRUST you.” - John Jantsch Duct Tape Marketing
- 26. YOU have to do ENOUGH activities to get SEEN, HEARD, and PAID!
- 27. Be More Visible. STOP BEING A BEST KEPT SECRET
- 29. The 3 BIG Marketing Questions… 1. How can we encourage others to RECOMMEND us? 2. How do we STAND OUT in a noisy world without spending a lot of money or time? 3. How can we be “TOP OF MIND” when people have a NEED?
- 32. SOCIAL MEDIA is more than just posting “STUFF”…. It’s about building RELATIONSHIPS, TRUST & LOYALTY with your followers & clients.
- 34. By Providing VALUABLE content on a REGULAR basis to people who have a NEED!
- 36. 1. CONTENT YOU CREATE 2. CURATED (SHARED) TWO TYPES OF CONTENT
- 37. Blog Post Audio Podcast Email Newsletter E-Book Video TYPES OF CONTENT
- 38. HOST ON YOUR OWN PLATFORM (Subscribe)
- 39. WHO USES EMAIL?
- 40. DID YOU KNOW… That for every dollar invested in E-mail Marketing, the average return is over $40? Everyone still uses e-mail Great reports
- 43. SHARE ON SOCIAL MEDIA
- 44. Social Media (Shared Platform) is BEST For…. Creating awareness (Viral Effect) Being in front of an audience on a regular basis Staying top of mind Demonstrating you are the expert NEGATIVES… Pay to play You are at their mercy You don't own your content
- 45. BEST PRACTICES
- 46. You DON’T Have to be on ALL Social Networks! Pick a platform based on where YOUR customers & competitors are!
- 50. WHAT DO YOUR FOLLOWERS WANT TO SEE FROM YOU?
- 56. Asking QUESTIONS just works. Questions get answers — which means ENGAGEMENT. ASK QUESTIONS
- 57. Content is “KING” Top 100 Questions You Always Receive
- 58. 5 Blogging/ YouTube/Podcast Content Strategies 1. THINK LIKE CONSUMER What do your customers want to know about your products & services?
- 59. 2. TELL THEM WHAT IT COSTS/PRICE We all want to know “How much is this going to cost me?” Blogging/ YouTube/Podcast Content Strategies
- 60. 3. PROBLEMS – concerns @ products or services What may have they heard about you? i.e. Accent Paint Store – Myth: Store for contractors. Myth: More expensive than big box store Blogging/ YouTube/Podcast Content Strategies
- 61. 4. VERSUS OR COMPARE i.e. Accent Paint Store – Glidden Paint versus Porter Paints Juice+ versus vitamins from Wal-Mart Blogging/ YouTube/Podcast Content Strategies
- 62. 5. BREAKING NEWS Today on the news discussion @ fish oil supplements may not be beneficial for the heart. What are the other benefits? Blogging/ YouTube/Podcast Content Strategies
- 66. HootSuite.com
- 68. Schedule Your Facebook Posts
- 69. Scheduled updates are essential for a successful social media strategy. They give you a social presence around the clock without the need to constantly sit at your computer.
- 70. EVEN IF YOU SCHEDULE YOUR POSTS, MAKE SURE YOU CHECK ON YOUR PROFILES DAILY.
- 72. TWO WAYS TO SOURCE VISUAL CONTENT
- 73. WHERE TO FIND VISUAL CONTENT TO SHARE?
- 76. HOW TO CREATE YOUR OWN VISUAL CONTENT
- 77. YOUR OWN PHOTOS
- 79. GREAT PHOTOS WITHOUT VIOLATING COPYRIGHTS UnSplash.com https://unsplash.com
- 80. New Old Stock http://nos.twnsnd.co Super Famous Studios http://superfamous.com/
- 88. Social Media Image Sizes Optimal Size (in pixels) Facebook Photo Post: 940 x 788 Facebook Link Image: 1200 x 630 Twitter Image in Stream: 880 x 440 Google+ News Feed: 800 x 600 Pinterest Pins: 735 x 498 Instagram: 612 x 612
- 90. NOT SEEING YOUR CONTENT SEEING YOUR CONTENT SOURCE: BufferApp
- 98. YOU MAY HAVE TO PAY TO PLAY….
- 101. Questions? Shelly Cedarblade Woo! Social Media Marketing shelly@woosmm.com 715.577.8745 www.woosmm.com
Notas do Editor
- For example, if you signed up for Twitter and you find you simply are not using this platform, delete your profile. It’s okay. It’s better to not have a presence than to show that the last time you tweeted was in March. However, if you decide to keep this profile, make sure you are updating on a regular basis.