Date: Mar 6, 2019 Topic: Social Media and the 21st-Century Scholar: How Researchers Can Harness Social Media to Amplify Their Career Speaker: Teresa M. Chan, MD, MHPE, Assistant Professor, Division of Emergency Medicine, Department of Medicine, McMaster University, Ontario, Canada Overview: Improving health care requires better dissemination of research discoveries to reach practitioners, patients, and the public. Effective scholarship is essential to achieve this goal. The speaker Dr. Chan argues that it is "incumbent on scientists and scholars to use every tool in their armamentarium, including social media, to reach their intended audiences."

1. The image part with relationship ID rId10 was not found in the file.
Digital Scholar
Webinar
March 6, 2019
Hosted by the Southern California Clinical and Translational Science Institute (SC CTSI)
University of Southern California (USC) and Children’s Hospital Los Angeles (CHLA)

2. The image part with relationship ID rId10 was not found in the file.
Katja Reuter, PhD,
Director of the Digital
Scholar Program
About Today’s Session
Career building

3. The image part with relationship ID rId10 was not found in the file.
Today’s Topic
How Researchers
Can Harness
Social Media
to Amplify
Their Career

4. The image part with relationship ID rId10 was not found in the file.
https://www.jacr.org/article/S1546-1440(17)31177-8/pdf

5. The image part with relationship ID rId10 was not found in the file.
Today’s Learning Objectives
vDescribe steps to build and manage your scholarly
presence online
vDescribe examples and use cases of how scientists
and scholars might use social media to enhance
their careers

6. The image part with relationship ID rId10 was not found in the file.
Teresa M. Chan
Today’s Speaker
Teresa M. Chan, MD, MHPE
Assistant Professor, Division of
Emergency Medicine, Department
of Medicine, McMaster University,
Ontario, Canada

7. The image part with relationship ID rId10 was not found in the file.
Questions: Please use the Q&A
Feature
1. Click on the tab here
to access Q&A
2. Ask and post
question here
1
2

8. Strategies for Knowledge
Translation in Research
Teresa Chan, MD, MHPE, FRCPC, DRCPSC
@TChanMD

9. Disclosures

10. However…

11. Questions?
Comments?
@TChanMD

12. What is
Knowledge Translation?

13. Education is…
an applied science.
Education

14. Education is…
an applied science.
Education
LeadershipMarketing

15. Education is…
an applied science.
Psychology
(Basic Science)
Education
LeadershipMarketing

16. KT is…
an applied science.
Psychology
(Basic Science)
Education
LeadershipMarketing
KT

17. 3 Stories
about knowledge translation

18. Story #1

19. 12
Knowledge-To-Action Cycle

20. Learning Analytics

22. Conferences.

23. Translational Paper

26. Podcast

27. Local Implementation

28. KT & Education can take
many forms:
1) Review Article
2) Podcast
3) Local Implementation
Take Home Point #1

29. 22
Knowledge-To-Action Cycle

30. Story
#2

31. 24
Thesis.

32. 25
Thesis.

33. 26
Thesis.

34. 27
Thesis.

35. Teaching & learning ED
Formal Strategy • CTAS orientation
Observational
Methods
• Junior resident watch attendings
• Attendings role model
• Attending thinks aloud to jr. resident
On-the-job
coaching (In situ
instruction)
• Collaborative problem solving
• Teacher Lead methods (“running the board,
think aloud together)
• Experiential learning (debriefing trial runs,
direct observation w/ feedback; attending-as-
safety-net approach)

36. Barriers to learning ED
Lack of Foundational Skills
• lack of clinical experience in junior residents
• difficulty handling individual cases
• no teaching about foundational principles
• inability to understand, assess, or handle system
• lack of trust in learners to attempt management
role
Lack of Teaching Capacity in Faculty
• poor faculty development
• heterogeneity of learner needs
Competing Interests
Few Instructional Strategies (except Experience)

37. Barriers to learning ED
Lack of Foundational Skills
• lack of clinical experience in junior residents
• difficulty handling individual cases
• no teaching about foundational principles
• inability to understand, assess, or handle system
• lack of trust in learners to attempt management
role
Lack of Teaching Capacity in Faculty
• poor faculty development
• heterogeneity of learner needs
Competing Interests
Few Instructional Strategies (except Experience)
Thesis... A Need!

38. 31
Knowledge-To-Action Cycle

39. 32

40. 33

41. 34

42. 35
A Serious Game

43. 36
Knowledge-To-Action Cycle

44. 37
Knowledge-To-Action Cycle

45. 38
Developing GridlockED

46. 39
Kern’s 6 Steps for Curriculum Design (1998)
Problem Identification
& General Needs Assessment
Targeted Needs
Assessment
Goals & Objectives
Education Strategies
Implementation
Evaluation
& Feedback

47. 40

48. 41
Thesis. Coffee.
Students.
Students

49. 42
Thesis. Coffee.
Students.

50. 43
Thesis. Coffee.
Students.

51. 44
www.gridlockedgame.com

52. 45
www.gridlockedgame.com

53. Fit your strategy to your audience.
•Engagement is key.
•Credibility is also important.
•Buy-in will result.
Take Home Point #2

54. 47
Story #3

55. 48
Knowledge-To-Action Cycle
A GAP

56. 49
Knowledge-To-Action Cycle

57. 50
Pathman’s Pipeline
(From Diner et al. 2007)

58. 51
Pathman’s Pipeline
(From Diner et al. 2007)

60. Web 1.0
Producer Consumer

61. Web 2.0

62. –unknown medical student
“If you’re not on Facebook, you don’t exist.”

63. Isolation
Photo credit: Beshef

64. Community of Practice
Photo credit:AlanVernon

65. Virtual CoPs
Twitter

66. 59

67. 60
What is FOAMed?
F R E E
O P E N A C C E S S
M E D I C A L E D U C AT I O N
#

68. 61
Cadogan et al. 2014, EMJ
Number of active emergency medicine and critical care
(EMCC) websites, blogs and podcasts by year.
140 blogs
40 podcasts

69. 62
>1 million views per annum

70. Meet them where they are:
Learner-Centred Education 2.0

71. Hiding the Kale in the Smoothie

75. 2,545
people
reached!!!

76. Infographics

77. Visual Abstracts
Ibrahim et al. 2017.
Also, https://www.surgeryredesign.com/resources/

78. 71

79. Platform
AKA: Home Base

80. 73

81. 74

82. Your Own Website?!
It’s easier than ever:
www.squarespace.com www.wordpress.org www.wix.com

83. Embassies

84. 77
Scholarly Embassies

85. 78

86. 79

87. Listening Posts

88. 81
Altmetric

89. 82

90. 83

91. 84

92. 85

93. 86

94. 87

95. Find & understand your audience.
•What is popular with your audience?
•Make sure you use media that they use!
Take Home Point #3

96. What is
Knowledge Translation?

97. Step 1: Mind the Gap
Make practitioners aware.
Engage your end users.

98. 91

99. 92
Harness Pathman’s Pipeline to connect you to users!

100. Expand Your
Scientific Reach

101. Step 2: Plan.
Create an action plan.

102. 95
Knowledge-To-Action Cycle

103. Step 3: Educate
Plan to teach
so that you can reach.

104. 97
Kern’s 6 Steps for Curriculum Design (1998)
Problem Identification
& General Needs Assessment
Targeted Needs
Assessment
Goals & Objectives
Education Strategies
Implementation
Evaluation
& Feedback

105. 98
KTA Framework Kern’s 6 Steps
Identify Problem
& Identify/Review/Select Knowledge
Problem Identification
& General Needs Assessment
Adapt Knowledge to Local Context &
Assess barriers to knowledge use
Targeted Needs Assessment
Select, tailor, implement interventions
Goals & Objectives
Educational Strategies
Implementation
Monitor Knowledge Use
Evaluation & FeedbackEvaluate Outcomes
Sustain Knowledge Use

106. What is
Knowledge Translation?

107. KT is…
an applied science.
Psychology
(Basic Science)
Education
LeadershipMarketing
KT

108. The image part with relationship ID rId10 was not found in the file.
Q u e s t i o n s
Program director: Katja Reuter, PhD
Email: katja.reuter@usc.edu
Twitter: @dmsci
Next Digital Scholar Webinar
I n f o r m a t i o n a b o u t
t h e p r o g r a m
http://sc-ctsi.org/digital-scholar
Digital strategies to find the right journal for
publishing your research
April 3, 2019 , 12:00pm - 1:00pm PDT
RVSP: https://bit.ly/2NYNHCL