Blogging 101 - From "what is a blog?" to "how to write original content" and user engagement, this presentation covers the basic information you'll need to start your own dynamic content publishing website (Blog).
5. What is a blog?
âą A Web site on which an
individual or group of
users record opinions,
information, etc. on a
regular basis.
6. So youâre thinking about
blogging?
âą Blogs are a great way
to express yourself,
connect with others
who share your
passions, and share
information
7. Define your goals
âą Define your goals from
the start
âą Set up short, medium
and long term goals
âą Design and market your
blog with these goals in
mind
8. Know your audience
âą Your blog content and
design should reflect
your goals and meet or
exceed your audienceâs
expectations
9. Be consistent
âą Your blog is your brand
âą Your blog should be
consistent with your
brand
âą Your consistency will
be rewarded with
reader loyalty
10. Be persistent
âą Update frequently and
keep users interested
by posting new content
that is meaningful to
your readers
11. Be inviting
âą Blogging is about
creating social impact
and engagement
âą Involve your readers in
meaningful two-way
conversations
12. Be visible
âą There is more than
creating compelling
content to attract
readers to your blog
âą You need to work
outside of your blog to
promote and develop
the community
13. Take risks
âą Donât be afraid to try
new things
âą Yet donât fall prey to
every new bell and
whistle
âą Review new features
and see how they
contribute to your blog
and your audience
14. Ask for help
âą The success of your
blog relies on
networking and building
relationships with other
bloggers and your
readers
15. Keep learning
âą As you develop your
blog, take time to
research new tools and
features
âą Keep an eye on the
latest trends and news
in the bloggospher
16. Be yourself
âą Remember your blog is
an extension of yourself
and your brand
âą Be authentic and blog
like your are having a
conversation with your
readers
18. Choose the right platform
âą Pick one of the most
popular blogging
platforms: Blogger,
TypePad, and/or
WordPress
âą What is the difference
between a hosted and
non-hosted blogging
platform?
19. Original Content
âą If content is king, than
creating original content
is the key to the
success of your project.
20. Multimedia
âą Add pictures, video,
podcasts
âą Create multimedia
content or visual
elements to your posts
âą Use other network to
link back to your blog
posts
21. Schedule ahead
âą Plan your posts ahead
âą Create a writing
schedule
âą Save them as drafts
âą Promote your posts at
different time
22. Headers and SEO
âą Understanding the
importance of Post
titles, headers and sub-
headers is crucial for
getting your content
indexed.
23. Categories and Search
âą Content grouping
âą Facilitate search
âą Keywords & Titles
âą SEO and Indexation
24. The importance of
Permalinks
âą A permalink is a URL
that points to a specific
blog entry after it has
passed from the front
page to the archives.
Because a permalink
remains unchanged, it
is less susceptible to
link rot
25. Share and Cross-post
âą Use social bookmarking
sites to promote your
posts
âą Cross post them to your
facebook page
âą Add tools on your blog
to facilitate others to do
the same
26. Comment and engage
âą Engage with your
readers
âą Comment on other
blogs and social
networks
âą Reward active and/or
loyal followers
âą Lead by example
27. Grow your audience
âą Use what you learned
in Social Media 101 to
grow your traffic, build
your network and share
with other like minded
individuals and groups
28. Subscribe to other blogs
âą Read other blogs
âą Subscribe to RSS feeds
âą Set filters to monitor
what people like and
upcoming trends