6 simple rules to live by when creating content.

1. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
6 RULES OF
CONTENT
MARKETING

2. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
It’s not Promotional
Promotional materials rarely excites or inspires
individuals or businesses, and both of these
are critical components of content marketing.

3. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
Is it relevant?
Generic content that is not highly relevant to a
reader will not result in success.
When writing content you must ensure that it
will be useful to the reader.

4. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
Does it answer questions?
Your content should answer a business question
or problem.
Giving people information about topics where
there is no need for information will be a
wasted effort by you.

5. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
Is it well written?
Poorly written content will not only provide
poor results, but will also hurt your
company’s reputation.
Take time to ensure content is presented in a
thoughtful manner and is free of errors.

6. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
Does it support your objectives?
If the content you create does not support
business objectives in any way, it is a waste of
resources to produce.
Keep business goals in mind when creating
content.

7. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
Since you write to support a business goal, your
content could come across as biased.
Ensure that your content provides proof either
through quotes and testimonials or through
actual metrics and statistics.

8. Andrew Scaife Consulting
online marketing made easy
www.andrewscaife.com
MORE ADVICE
More information is available on my blog:
http://tinyurl.com/ASCcontent