2. Graphical elements Graphical elements operate to produce meaning within multi-modal texts. Verbal text is relegated to the realm of the intellect. Visuals engage viewers as embodied subjects.
6. Fonts Inherent meaning to be found in the font selected. Type as a graphic. Typefaces can come to embody the look, mood and aspirations of a period.
14. Visuality Fonts can be an important element in the visuality of a text. Something as basic as font can be used to convey very specific meanings about a text. www.dafont.com Reading images with an awareness of visual conventions.
15. Helvetica A new font signified a new age http://www.youtube.com/watch?v=VDLPAE9wLEU&feature=related
16. Multimodal Text A website reader is referred to as a user indicating the interactive nature of using a website. The basic function of a website is to communicate with users. Meaning can be made or conveyed across a range of modalities and through the interaction of modalities.
17. A new textual genre… The way websites are composed and read is constantly evolving. Visual literacy becoming increasingly complex. More interactive due to developing technology: www.coca-cola.com
