1. Cutting out middle
men in mental health
We help people with mental illnesses get control
of their lives by focusing on overall health and
recovery by using a SaaS that provides patients
with the tools to manage their illness
themselves.
Our web app focuses on long term symptom
reduction and relapse prevention.
Stefano Frangella, Tyler Dylan Brown, Thomas-Figg-Hoblyn

3. Market Type: Re-segmented Market

Go outside health insurance, VA &/or Obamacare

Provide people the ability to get help on their own

Care with an emphasis on the Patient, not the treatment
team

4. Market Size

5. Competitors

Empower Interactive - Has contract with the
regular Army(2010 Sales → $300k)

Talk Session – Raising 750k

TalkTala

BlahTherapy – Vent to others and hear vents

LiveNinja – Therapy/Coaching section

7CupsOfTea – Y combinator Summer 2013 &
raising 1.2-10M

6. Experiments
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Test user acquisition from blog posts into
splash pages
Test user acquisition against value proposition
w/PPC
Price test 9.99 pricing by asking customers for
preorders
Test value proposition with users in interviews
Ask Veteran NGO's to pass on an email or
announcement to members

7. Experiments, continued..


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Test Customer archetypes against reality by
conducting multiple interviews
Contact several large health insurance
companies and see if they will pre-order our
SaaS
Test recruit “listeners” pass/fail → response
rate
Test if users would want people to listen by
making a prototype heavily funneled towards
engaging with listeners.