1. Wrapping your head around the…

2. What is ROI? SOCIAL MEDIA PHENOMENON

3. What is ROI? PRESENTERS: Scott Bettinger, Marketing Strategist Echo Media @scottbettinger Josh Yurich, Social Media & Digital Solutions Architect @joshyurich

4. What is ROI? Marketing & Creative Services Agency founded in 2002 Marketing Strategy, Creative, Technology & Analytics Print, Web, Video, & More Helping organizations engage and influence their culture

5. What is ROI? WHY?

6. What is ROI? SOCIAL MATTERS TO YOUR CHURCH

7. What is ROI? INNOVATION

8. Social is NOT THE Solution

9. Social is PART of THE Solution

10. What is ROI? EVOLUTION

11. What is ROI?

12. What is ROI? EXPANSION

13. What is ROI?

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17. What is ROI?

18. What is ROI? WHERE INFORMATION IS SHARED ONLINE:

19. What is ROI? DEMISE

20. What is ROI?

21. What is ROI?

22. What is ROI? MATURING

23. What is ROI?

24. What is ROI?

25. What is ROI?

26. What is ROI? INVENTION

27. What is ROI?

28. What is ROI? SOCIAL MEDIA LANDSCAPE

30. What is ROI? Facebook is the hands-down leader in Social Media Facebook’s audience is getting older Abandoning this channel is inexcusable!

31. What is ROI?

32. What is ROI? MATURING

33. What is ROI?

34. What is ROI? GOOGLE is the new “home page” for most people According to Alexa.com, 6 of the top 11 most visited website in the world are Social Media- based sites. You need to have a presence on these sites; go where the people are!

35. What is ROI? CASE STUDIES

36. What is ROI? Mars Hill Church Http:www.marshillchurch.org “ The key is to have biblically rooted Jesus-centered content and lots of it. It’s great to speak to a wide audience, but only if the content advances the cause of Christ. Ministries fail both in having poor content that is widely delivered, and conversely good content that is not widely delivered.” – Pastor Mark Driscoll, Mars Hill

37. What is ROI? Digital Presence is: Relevant Well Designed Appealing to the casual observer Up to date!

38. What is ROI? YouTube Channel has: Consistent Messaging with .org Engaging Videos A lot of traffic!

39. What is ROI? YouTube Channel Metrics: Channel Views: 218,381 Total Upload Views: 3,341,255 Subscribers: 8,620

40. What is ROI? Mars Hill Facebook & Twitter: Always Providing Fresh Content 17,500 Facebook Fans 15,000 Twitter Followers Don’t Make these Communication Channels a Digital form of your weekly Bulletin- that is a waste of this platform!

41. What is ROI? Mars Hill Facebook & Twitter: Mark Driscoll’s Twitter Page Over 61,000 Twitter Followers Uses it as a platform to communicate with church members, fans and casual observers of his ministry alike. Cross promotes his various ventures as well as provides a glimpse into his personal life.

42. What is ROI? United Methodist Church http:www.10thousanddoors.org "It is ground-breaking, certainly for an official religious denomination's website," he said. "And it's been quite an interesting experience, designing a web presence for 'the God account.”- Bayard Saunders, Site Designer

43. What is ROI? Mars Hill Facebook & Twitter: United Methodist Church Groundbreaking site, scraping all sorts of content from the web Portal for an entire denomination to track Global Events Sense of Community – Integration of Google Friend Connect, Twitter feeds, forums, etc. YouTube videos on home page featuring User Generated Content!

44. What is ROI? GO/DO: A real Call to Action, challenging people to “GO/DO” Google Earth integration for locating “real time” events

45. What is ROI? Trending: Real-Time Twitter stream Pulling tweets from trending topics such as Prayers, Malaria, Health, Volunteer, etc

46. Mobile Applications Online Giving Easily Access to Video, Audio, Blog, Worship Music http://www.thechurchapp.org

47. What is ROI? SOCIAL ACTIVITIES How can churches participate in the digital & social space?

48. IDENTIFY

49. What is ROI? Find somebody who is passionate; either a staff member or volunteer, just someone who cares. Digital/Social Media requires FOCUS! Who are you communicating with? Members? People Searching for a church? Tailor messages, videos, status updates, tweets, etc to that audience; have a plan!

50. LISTEN

51. INTERACT

52. Comment on Blogs & Articles Start Groups on Facebook, Yahoo, etc. Offer Specials, Promos & Insights on Twitter & Facebook

53. Social Media Requires Constant NEWNESS & RELEVANCE

54. Calculating ROE (Return on Engagement)

55. What is ROI? QUESTIONS & ANSWERS

56. What is ROI? RECOMMENDED RESOURCES: http://amazon.com/groundswell http://budurl.com/qtqq

57. What is ROI? SECTION RESOURCES: Fortune “How Facebook is taking over…” http://budurl.com/FortuneFB AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB Pew Internet & American Life: www.pewinternet.org eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb Generations Online in 2009 http://budurl.com/PewInternet 5 Resources for Becoming a Digital Pastor http://bit.ly/arQXlS USA Today Article: Are Social Media Changing Religion? http://bit.ly/aO4wLI Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth Forrester: www.forrester.com “ Despite Recession, 50% Increase Social” http://budurl.com/4nhk comScore: www.comscore.com Your Peers on LinkedIn, Facebook & Twitter SOCIAL MATTERS TO YOUR CHURCH

58. The Next Echo Media Webinar: Integrating Your Tradt’l & New Media Efforts for Greater Success Thursday, September 16, 2010 11:00 AM - 12:00 NOON EDT http://www.facebook.com/echoMEDIAnow Follow us www.twitter.com/scottbettinger www.twitter.com/joshyurich

59. What is ROI? Portfolio of Recent Web Work: Ohio State University Price of Life Invitational: www.osupriceoflife.com : www.toppstown.com Video Web: www.cleanandclear.com/countdown/ Social Application/Widget: http://apps.facebook.com/interscopesongcard/index.php Software Development: www.spinscape.com BOSS|talk Blog: www.bossdev.com/blog/

60. THANK YOU