Measuring technologies of the impact of out-of-home advertising & communication media

1. www.wututu.com

2. Have you ever seen…
… out-of-home billboards and displays?
•
… digital media (digital signage, interactive
•
screens,)?
… shops windows or in-store promotional
•
media?
… people flow?
•

3. The question is...
How many prospects have been reached by
them?
What is more…
When? For how long? Time?
Who? Gender? Age group?
Do we know what we DO NOT measure?

4. The problem is…
There is no way of measuring the true impact
of out-of-home advertising & communication
media
Such advertising channels
decrease in value since they
cannot be measured

5. Solutions
Person Counter by Wututu is an audience measurement
system for out-of-home advertising & communication
media in point of sale (PoS)
InOut Counter by Wututu is a people flow measurement
system that allows to know the number of people inside a
point of sale

6. Our solutions allows…
1. Valuing the media effectiveness
1. Estimating their ROI (return on investment)
1. Target your audience and redirect your
strategies
1. Justifying decision-making from registered
data

7. Features
By detecting people’s facial geometry, the device registers:
•
– Total number of viewers
– Watching time
– Gender Classification
– Age group Classification
– N viewers simultaneously
Distance: up to 10m
•
Viewing angle: 70º
•
Reliability:
•
-Impacts: 90%
-Gender: 85%
-Age: 80%

8. Versions Person Counter: Standard
1. Person Counter STANDARD
WututuCam Person Counter Device Counter Reports
Shop Windows
Display Stands
End-cap displays
Product Promotions
MUPIs

9. How does it work?
Wireless solution

10. Versiones Person Counter: Software
2. Person Counter SOFTWARE
Camera Software Counter Reports
Specially designed for
DIGITAL SIGNAGE

11. Versiones Person Counter: SDK
3. Person Counter SDK
– Application Development Kit base on the audience measurement
system Person Counter by Wututu.
– This solution allows to add an audience module to the Content
management software of the Digital Signage
– It is possible to develop interactive applications from the data
provided by the audience measurement system
*Audience data not reported to Wututu’s web application(Counter Reports)

12. Versions Comparison
PERSON
COUNTER
RECOMMENDED CAMERAS
COUNTER
REPORTS
OPERATING SYSTEM
Device
Wututu Cam Logitec Philips 1030 Philips 1330
Person Counter
Standard
Windows
Person Counter
Software
Linux
2QT 2009 2QT 2009 2QT 2009 2QT 2009
Windows
Person Counter
SDK
Linux
2QT 2009 2QT 2009 2QT 2009

13. Technical Specifications
Able to register exclusively people traffic in close areas:
•
• Total number of entrances and exits independently
• N entrances or exits simultaneously
Reliability: 90%
•

14. Counter Reports
Consider the data in real time
online, by comparison variables
and get motion graphics
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Fast and easy tool

15. Counter Reports
•Impacts
•Detection Time (Avg)
•Entries
•People inside
•Ratio impacts per person
•Gender
•Age
Four graphics format, all of
them export to pdf, excel
or jpeg in one click

16. Counter Reports
 Allows comparison and analysis
of data from all your shops around
the world
 Market segmentation: access
to the impact number by gender
and age
 Temporal filter, analyze the
year, month, day or hour you
are interested in

19. Success stories
Sony Style

20. Success stories
GFK – Repsol YPF Banc Sabadell

21. Success stories
La Caixa Arbora Ausonia

22. Company
We develop cut-through technological solutions directed to the marketing
market and the publicity at the point of sale
– New promotional 3D Screens without glasses:
 Scr3enD and Content Generation Suite
– Audience Measurement Solutions:
 Person Counter by Wututu
 InOut Counter by Wututu
Socios financieros
Partners

23. Contact
BARCELONA HEADQUARTERS
+34 931 623 448
info@wututu.com
París, 162-164, 2-3
08036 · Barcelona
PAMPLONA OFFICE
+34 984 34 65 60
Polígono Mocholí, Pza. Cein, 5
Nave R2
31110 · Noain (Navarra)