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7 features of e commerce

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Features of E-Commerce Er.Sartaj Singh Bajwa
Ubiquity ( available just about everywhere at all time) Er.Sartaj Singh Bajwa Technology Dimension Business Significance Internet Technology is available everywhere, at work, at home, and elsewhere via mobile device, anytime ,[object Object],[object Object],[object Object],[object Object]
Global Reach ( total number of users or customers an e-commerce business can have ) Er.Sartaj Singh Bajwa Technology Dimension Business Significance Technology reaches beyond national boundaries ,[object Object],[object Object]
Universal Standards (standards that are shared by all nations around the world ) Er.Sartaj Singh Bajwa Technology Dimension Business Significance There is one set of technology standard, namely Internet Standards ,[object Object],[object Object],[object Object]
Richness ( the complexity and content of a message ) Er.Sartaj Singh Bajwa Technology Dimension Business Significance Video, Audio and Text Messages are possible ,[object Object],[object Object]
Interactivity (two way communication ) Er.Sartaj Singh Bajwa Technology Dimension Business Significance The technology that allows two way communication between merchant and consumer ,[object Object],[object Object]
Information Density (total amount & quality of information available to all market participants) Er.Sartaj Singh Bajwa Technology Dimension Business Significance The technology reduces information cost and raises quality ,[object Object],[object Object],[object Object]
Personalization (targeting of marketing message to a specific individual by adjusting the message to a person`s name , interest & past purchases ) Er.Sartaj Singh Bajwa Technology Dimension Business Significance Technology allows personalized messages to be delivered to individuals as well as groups ,[object Object]

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7 features of e commerce