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Mip cancun etw market discovery session

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TV Landscape in Latin America

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Mip cancun etw market discovery session

  1. 1. Market Discovery Session Focus on Latin America November 19th 2014 Cancun, Mexico @EurodataTV
  2. 2. 100 territories 5500 channels Hits & success Series ONE contact TV Ratings Family TV Trends Insight analyses Global TV Contents Drama Formats History Expertise TV content Understandtoday/ Preparetomorrow
  3. 3. Summary Macro TV landscape & Contextual Background Series: a Driving Genre in Latin America The Strong Potential of Entertainment Brands in Latin America Content Without Borders
  4. 4. 1 Macro TV Landscape and Contextual Background 4
  5. 5. Audience Measurements in Evolution 76 Countries with people meter system 10 Countries measure TV viewing on PC Currency measurement evolution: The latest & upcoming • Finland: PC viewing (April 2014) • Norway: Out of Home viewing (July 2014) • France: catch up TV (September, 29th 2014) • Netherlands: Video Total (final quarter of 2015) • UK: PC viewing (2016) . 5 Countries measures OOH viewing 88 Countries Eurodata TV Worldwide 22 Countries measure time shifted viewing Macro TV landscape and Contextual Background
  6. 6. 27/11/2014 Macro TV landscape and Contextual background Second Highest Level of TV Viewing Ever 6 2013 World Average daily viewing time per individual Middle East* 11 territories North America 3 territories Europe 43 territories Africa** 6 territories Latin America 15 territories Asia Pacific 17 territories 4:39 4:47 3:55 3:33 3:28 2:45 Based on total individuals, total day. Time shifted viewing included when measured. * In the Middle East, only Lebanon, Israel and the United Arab Emirates have people meter systems over the studied markets. * * In Africa, only South Africa and Morocco have people meter systems over the studied markets. 3:14 4:39 4:46 3:54 3:32 3:28 2:41 2012 2013 2012: 3:17 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
  7. 7. 3:54 Chile 3:37 Brazil 3:32 Costa Rica 3:22 27/11/2014 7 Latin America: More TV than The Rest of the World World 3:14 Macro TV landscape and Contextual Background Mexico Average daily viewing time per individual – latin America Weighted averages based on the size of the total individuals universes Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
  8. 8. Entertainment Fiction Factual 27/11/2014 Macro TV landscape and Contextual background Best Audiences of 2013 by Genre (excluding sport) 8 The President’s speech reached the highest scores in Ukraine and Russia. CCTV Spring Festival attracted more than 119 million Chinese viewers. The Eurovision Song Contest leadiin the Nordic countries (Netherlands, Sweden, Norway). The election of the Pope reaches the top of the ranking in Switzerland and Austria. Got Talent: #1 in Georgia, Moldova, Romania and Slovenia. 85th Academy Awards: leader in North America with more than 34 million viewers in the USA. Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
  9. 9. 37% FACTUAL 21% 27/11/2014 Macro TV landscape and Contextual Background Fiction Back on Centre Stage…. 9 Top 10 programs in 2013 by genre (excluding sport) (based on the number of occurrences in %) - 70 territories included in the analysis. 42% 2012: 41% 2011: 38% FICTION 2012: 21% 2011: 21% 2012: 38% 2011: 41% ENTERTAINMENT Series 61% 2012: 63% Soap Opera 2012: 10% Telenovela 6% 2012: 6% 14% Movie 2012: 13% 3% TV Movie 2012: 3% 2% Sitcom 2012: 3% Cartoon 1% 2012: 2% News 63% 2012: 61% Magazine 21% 2012: 16% 8% Politics 2012: 15% 8% Documentary 2012: 7% Religious 0% 2012: 1% 13% Reality 36% 2012: 31% Event 2012: 33% 31% Game Show 2012: 10% 9% Variety 2012: 13% 11% Talk Show 2012: 8% 7% Comedy Show 2012: 5% 6% 70 territories: Armenia, Australia, Austria, Azerbaijan, Belarus, Belgium (North & South), Bosnia, Bulgaria, Canada (Québec & English), China, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan (Kansai, Kanto, Nagoya), Kazakhstan, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Moldova, Mongolia, Morocco, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland (French, German, Italian), Taiwan, Thailand, Turkey, UAE, UK, Ukraine, USA, Venezuela, Vietnam. Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
  10. 10. …And Dominates New Launches in Latin America 65% Source: Eurodata TV Worldwide / NOTA – All rights reserved 23% 15% 7% 38% 28% 47% Originals Adaptations Imports 2014 launches in Argentina, Brazil,Mexico, Venezuela >230 Programs launched since January 2014 64% Fiction (excl. movies) Entertainment Macro TV landscape and Contextual Background
  11. 11. 2 Series: a Driving Genre in Latin America 11
  12. 12. Beyond love: Narco Novelas on the Rise Caracol Internacional Source: Eurodata TV Worldwide / Relevant partners – All rights reserved The Dark Widow Portrety Wojenne ZDF Enterprise Series: a Driving Genre in Latin America Telemundo Internacional Univision Communications Gaumont International Television Televisa Internacional / Caracol Internacional The Lord of the Skies Narco Telemundo Internacional Telemundo Internacional
  13. 13. Series: a Driving Genre in Latin America Popular Culture and Local Heritage Highlighted on the Small Screen Rede Globo Televisa / RTI Producciones Telemundo Internacional Rede Globo / Academia de Filmes Televisa Internacional Electus International
  14. 14. Global Screen Series: a Driving Genre in Latin America Foreign Content to Enter the Latin American Market Disney Media Distribution Sony Pictures Television Distribution A Gentleman’s Dignity Sony Pictures Television Distribution Source: Eurodata TV Worldwide / Relevant partners – All rights reserved 1001 Nights Global Agency A Gentleman’s Dignity Eccho Rights Atresmedia Television Hwa&DamPictures + 6.4% above the slot for the premiere (All Individuals / Televen)
  15. 15. 3 The Strong Potential Of Entertainment Brands in Latin America 15
  16. 16. Local Entertainment to Attract Family Audiences… Source: Eurodata TV Worldwide / Relevant partners – All rights reserved Caracol Televisión Portrety Wojenne ShipsBoy The Strong Potential of Entertainment Brands in Latin America Televisa Internacional TV Azteca La Hora De Los Kids Venevision Produccion Televisa Internacional Premiere X 2.7 vs. Slot (All Individuals)
  17. 17. …While International Formats Keep on Travelling Source: Eurodata TV Worldwide / Relevant partners – All rights reserved Portrety Wojenne The Strong Potential of Entertainment Brands in Latin America FremantleMedia BBC Worldwide/ Shine International Fremantle Media Strictly Coe Dancing Sony Pictures Television Distribution Keshet International Anything Goes Smart Face Shine International
  18. 18. 4 Content Without Borders 18
  19. 19. The Worldwide Evolution of Channel Reception Modes UNITED KINGDOM 36% 14% 50% +13 pts FRANCE 4% 7% 36% SCANDINAVIA 13% +9 pts 8% INDIA GERMANY 5% TERRESTRIAL HOUSEHOLDS SATELLITE HOUSEHOLDS CABLE SUBSCRIBERS HOUSEHOLDS IPTV HOUSEHOLDS Methodology: 2013 data UNITED STATES 9% LATIN AMERICA 18% +7 pts Evolution between 2008 and 2013 ITALY 64% 36% 75% 14% SPAIN 43% 39% 26% 26% 12% +20 pts 15% 29% 47% 20% 15% 52% 22% 14% 56% CHINA +13 pts 13% 26% 60% 1% 6% 46% 43% +12 pts +17 pts +5 pts Source: Digiworld by IDATE, World TV & Video Service Markets – July 2014 Content Without Borders
  20. 20. Content Without Borders Multi-screen Consumption is Growing… Increase of timeshifted viewing Video contents watched on all devices Social TV is gaining ground 990 million Tweets about TV were sent by 36 million of Americans in 2013 Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd TV Tablet 76% 9% 7% 4% PC Laptop Smartphone 4% 13 + +27’ vs Live +31’ vs Live Live + Vosdal + 7 Days Live + Vosdal + 7 Days + 28 days Period: January-July 2014 SKO Stiching Kijdonkerzoek (Netherlands): Moving Pictures 2013 2.2 million Daily interactions with second screen while watching TV Scandinavia: TNS Gallup Mobile Devices / New Media Forecasts 2013 – ZenithOptimedia / TNS Kantar Media USA: Nielsen, Nielsen Social Guide, « Multi-Device Usage Study »
  21. 21. …To Suit the New Media Habits of The Growing Digital Generation Millenials 40 Million Mexicans (1/3 population) Growth in OTT services 52 % online population 15.6 million internet users (15-34) 15-34 13.2M 15.4 million Unique Visitors Social Media 56% of Social networkers Source: Eurodata TV Worldwide / eMarketer / INEGI / CONAPO / ComScore Media Metrix Content Without Borders
  22. 22. LatAm OTT are on the Increase… Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd Content Without Borders Yuzu Mexico Chile Brazil Singapour USA Colombia
  23. 23. … and Join the Worldwide Revolution! Scandinavia Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd + … Middle-East Africa Yomvi Eastern Europe Ivi Asia Iqiyi Content Without Borders
  24. 24. In a Nutshell  In 2013, the daily viewing time was 3 hours 14 minutes per individual and per day. This is the 27/11/2014 24 third highest world average daily viewing time ever recorded.  Content it’s the motor for television consumption on all screens.  This growing appetite for TV Viewing confirmed by the evolution of the global channels distribution  Fiction is at the heart of programming grids renewal in Latin America  Local Entertainment hits to become global  While international brands keep on travelling in the region
  25. 25. Eurodata TV products and reports General reports Themed reports International TV trends Key players of TV production World TV consumption Sport Entertainment Series Multiscreen Kids
  26. 26. Thank you !

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