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European Fiction:
Local success, Global access
Sahar Baghery
International TV Formats & Contents Director
@SBaghery
Série ...
World of Fiction, Fiction in the World
European creation goes upmarket
International appeal
Multitasking, Social TV, game ...
World of Fiction,
Fiction in the World
1
World of fiction, fiction in the world
Fiction: a driving genre worldwide
Top 10 programs in 2013 by genre (excluding spor...
46%
8% 17%
3%
21% 3%
51% 72% 80%
Original Adaptations Imports
Local series dominate new launches
2012 and 2013 launches in...
European creation
goes upmarket
2
24%
38% 39%
45%
54% 55%
66% 67%
7% 16% 37% 10% 24% 29% 46% 41%
European creation goes upmarket
Local in Europe : Booster o...
European creation goes upmarket
Local hits still lead the way in their own countries
Don Matteo
2000 #1 scripted series
Go...
Newcomers hit the ground running
68 4
Kucuk Aga Thicker Than Water The Widower
Mediartrade Atresmedia / Beta Film ZDF Ente...
The best performing local series are concentrated on the main broadcasters …
Germany – ZDF Italy – Rai 1 France - TF1
811 ...
… But they also boost smaller channels MORE +
Neste SommerSöder Om Folkungagatan
Klovn
Heartless
Mr Sloane
Girls Will Unde...
The most popular contents
Action / Thriller
4%
Adventure
Fantastic 1%
Comedy
Sitcom
8%
Drama / Comedy
Drama
25%
Investigat...
Writers take center stage
Authenticity
Cinema
Characters
Writer’s room
Litterary adaptations
Spin-off
Family
Commitment
So...
International appeal
3
Doctor Who
The Day Of The Doctor – 23/11/2013
Magnificent Century
The Killing Svaty
Global hits breaking frontiers
94
Coun...
An international resonance
Adaptations from everywhere, to anywhere
60%
Adapted in the
rest of the world
40%
adapted in Eu...
An international resonance
Adaptations within Europe
Coming soon : Broadchurch (France), New Tricks (Belgium), Real Humans...
The Killing
Don Matteo Les Parent (The Parent)
Med Cezir (The OC)It’s Always Sunny in MoscowEl Barco (The Boat)
Imagina In...
An international resonance
International co-productions: sharing inspiration, talent and budget
Transporter The Series
She...
An international resonance
A-List talents crossing the borders
Coming soon :
BBC Worldwide
MGM Television
Fargo
11,5
7,7
P...
Multitasking, Social TV,
game changers: the new
economic model
4
3 individuals in 10 watch a series via a
streaming service at least once a week
Denmark
TV TV on PC
952 436
Average audien...
Viewers make the show
Multitasking, Social TV, game changers: the new economic model
Hitting hard: the impact of event str...
30/06/2014
When competition triggers innovation and media consumption
24
NLZiet, the common sVOD platform
Magine, the Swed...
Partnerships between traditional actors and new entrants
Lilyhammer
Multitasking, Social TV, game changers: the new econom...
In conclusion:
Local Fiction, first step towards international recognition
Immersive universes, interactivity and second s...
Thank you !
Contact:
Sahar Baghery
International TV Formats &
Contents Director
Tel: +33 (0)6 33 94 44 51
Email: sbaghery@...
Arvingerne (The Legacy)
(Denmark – DR1)
Program performance vs. prime time average
Season 1 - Episode 2, 05/01/2014
Market...
5 348
5 789 6 091 6 335
6 825
7 378
Ep. 1 Ep. 2 Ep. 3 Ep. 4 Ep. 5 Ep. 6
Braccialetti Rossi (Pulseras Rojas)
(Italy – Rai 1...
Welcome To Sweden
(Sweden – TV4)
Program performance vs. prime time average
Season 1 (10 episodes), 21/03 – 14/05/2014
Mar...
24: Live Another Day
(France – Canal+, UK – Sky 1)
Program performance vs. late night average
Season premiere, 21/03 – 14/...
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European creation in Fiction: Local success, global access

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European creation in Fiction: Local success, global access

  1. 1. European Fiction: Local success, Global access Sahar Baghery International TV Formats & Contents Director @SBaghery Série Series 02/07/2014
  2. 2. World of Fiction, Fiction in the World European creation goes upmarket International appeal Multitasking, Social TV, game changers: the new economic model Summary
  3. 3. World of Fiction, Fiction in the World 1
  4. 4. World of fiction, fiction in the world Fiction: a driving genre worldwide Top 10 programs in 2013 by genre (excluding sport) (based on the number of occurrences in %) 70 territories included in the analysis. 2012: 41% 37% ENTERTAINMENT 2012: 21% 21% FACTUAL 42% FICTION 2012: 38% Soap Opera 2012: 10% 6%Telenovela 2012: 6% 14% Movie 2012: 13% 3% TV Movie 2012: 3% 2% Sitcom 2012: 3% 1%Cartoon 2012: 2% 61%Series 2012: 63% 13% Top 10 all genres (except sport) rankings in 70 territories: Armenia, Australia, Austria, Azerbaijan, Belarus, Belgium (North & South), Bosnia, Bulgaria, Canada (Québec & English), China, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan (Kansai, Kanto, Nagoya), Kazakhstan, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Moldova, Mongolia, Morocco, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland (French, German, Italian), Taiwan, Thailand, Turkey, UAE, UK, Ukraine, USA, Venezuela, Vietnam. Il Fiction World Europe 3:14 3:54 12 3 2013 Source: Eurodata TV Worldwide / One Television Year In The World 2014 / Relevant partners
  5. 5. 46% 8% 17% 3% 21% 3% 51% 72% 80% Original Adaptations Imports Local series dominate new launches 2012 and 2013 launches in 20 territories: Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Israel, Italia, Japan, Netherlands, Poland, South Korea, Spain, Sweden, Turkey, UK, USA, Venezuela 68% Of which are local creations >4,000 Programs launched in 2013 20 territories, 185 channels 36% Fiction (excl. movies) 40% FactualEntertainment 24% +2 pts -1 pt -1 pt +3 pts -2 pts = = vs 2012-2 pts vs 2012+2 pts vs 2012 World of fiction, fiction in the world Source: Eurodata TV Worldwide / NOTA
  6. 6. European creation goes upmarket 2
  7. 7. 24% 38% 39% 45% 54% 55% 66% 67% 7% 16% 37% 10% 24% 29% 46% 41% European creation goes upmarket Local in Europe : Booster of prime time audiences % of local series in national offer (in hour) and viewing (in audience) – based on prime time. Period: September 2012 – June 2013 Sweden: SVT1, SVT2, TV 3, TV4, TV6, Kanal 5, Kanal 9 Netherlands: Nederland 1, Nederland 2, Nederland 3, RTL4, RTL5, SBS6, Net5, Veronica, RTL7, RTL8 France: TF1, France 2, France 3, M6, Arte, Canal+, France 4, TMC, NRJ12, NT1, W9, D8 Denmark: DR1, TV2, TV 3, Kanal 4, Kanal 5, TV 2 Charlie, TV 3+, TV 2 Zulu Germany: ARD, ZDF, RTL, SAT.1, ProSieben, RTL II, Kabel Eins, Tele 5, sixx Spain: La 1, Tele 5, Antena 3, Cuatro, La Sexta, FDF, Neox, Nova, Nitro, Divinity Italy: Rai 1, Rai 2, Rai 3, Canale 5, Italia 1 UK: BBC1, BBC2, BBC3, BBC4, ITV, ITV2, ITV3, Channel 4, E4, Channel 5, Sky1, Sky Atlantic . Sweden FranceNetherlands Spain Italy UKGermanyDenmark % Hours of local series in prime time % Audience of local series in prime time (Total Individuals) Source: Eurodata TV Worldwide / Scripted Series Report 2013 / Relevant partners
  8. 8. European creation goes upmarket Local hits still lead the way in their own countries Don Matteo 2000 #1 scripted series Goede Tijden, Slechte Tijden 1990 #3 scripted series Cuentame Como Paso Call The Midwife BBC Worldwide Tatort 1970 #1 all genres Solsidan Zodiak Rights Na Dobre I Na Złe 1999 #3 scripted series MORE + Period: January - May 2014. Based on the highest-rated episode of each series. Source: Eurodata TV Worldwide / Scripted Series Report 2013 / Relevant partners
  9. 9. Newcomers hit the ground running 68 4 Kucuk Aga Thicker Than Water The Widower Mediartrade Atresmedia / Beta Film ZDF Enterprises ITV Studios DR Sales VelvetLe Mani Dentro La Citta European creation goes upmarket Reached 67.6% market share / DR1 Source: Eurodata TV Worldwide / Scripted Series Report 2013 Update 2 / Relevant partners The Smoke x3 vs slot average on 16-34 Shine International Number of new original series in national top 15 scripted series ranking New: Lanched between 01/01/2014 - 31/03/2014 Period: January - May 2014. Based on the highest-rated episode of each series.
  10. 10. The best performing local series are concentrated on the main broadcasters … Germany – ZDF Italy – Rai 1 France - TF1 811 11 7 6 5 3 78 6 Antena 3 European creation goes upmarket Ned 1 TV4 Telecinco Source : Eurodata TV Worldwide / Scripted Series Report 2013 Update 2 / Relevant partners Period: January - March 2014. Based on the highest-rated episode of each series. Number of local series per broadcaster in national top 15 scripted series ranking
  11. 11. … But they also boost smaller channels MORE + Neste SommerSöder Om Folkungagatan Klovn Heartless Mr Sloane Girls Will Understand DRG SBS Broadcasting Network BBC Worldwide x3.8 vs slot average on 2+ x2.4 vs slot average on 15-34 x2.8 vs slot average on 4+ Based on the premiere performance (msh%) compared to the channel’s slot average European creation goes upmarket Source: Eurodata TV Worldwide / NOTA / Relevant partners
  12. 12. The most popular contents Action / Thriller 4% Adventure Fantastic 1% Comedy Sitcom 8% Drama / Comedy Drama 25% Investigation Procedural 37% Period Drama 19% Soap Opera 6% Nordic World Period Drama Thriller Investigation Beta Film FILM.UA Group MORE + The Sniffer Based on the countries’ top 15 series in 9 territories for the period January-March 2014: Denmark, France, Germany, Italy, Netherlands, Spain, Sweden, Turkey, UK European creation goes upmarket Series Share +50% vs slot Source: Eurodata TV Worldwide / Scripted Series Report 2013 Update 2 / Relevant partners
  13. 13. Writers take center stage Authenticity Cinema Characters Writer’s room Litterary adaptations Spin-off Family Commitment Society issues Universal questions Fanbase New narrative codes Popular culture Critisicm Participative Closeness Addiction Scenery European creation goes upmarket
  14. 14. International appeal 3
  15. 15. Doctor Who The Day Of The Doctor – 23/11/2013 Magnificent Century The Killing Svaty Global hits breaking frontiers 94 Countries 1,500 Cinemas BBC Worldwide NBC Universal Global Agency Downton Abbey Top 15 series in 17territories 17.9m Top 15 series in 12territories ZDF entreprises Top 15 best performing imported scripted series in 2013 (based pn the best episode of each series ) > 100 territories #1 non Scandinavian series +46% vs slot averageAntena 3 SVT1 TMC +23% vs slot average DR1 #1 foreign series Source: Eurodata TV Worldwide / Scripted Series Report 2013 / Relevant partners / Guinness World Records An international resonance
  16. 16. An international resonance Adaptations from everywhere, to anywhere 60% Adapted in the rest of the world 40% adapted in Europe 33 (22 in 2012) Adaptations launched in 14 territories (31 channels) in 2012 and 2013: Argentina, Brazil, Egypt, France, Germany, Israel, Netherlands, Poland, South Korea, Spain, Sweden, Turkey, UK, USA 45% are European series Source: Eurodata TV Worldwide / NOTA
  17. 17. An international resonance Adaptations within Europe Coming soon : Broadchurch (France), New Tricks (Belgium), Real Humans (UK/USA)… Doc Martin Escenas de Matrimonio Wallander 2013-14 breakthroughs Established local hits BBC WorldwideMediasetDigital Rights Group FremantleMedia Filmax International Shine International Wentworth Pulseras Rojas (Braccialetti Rossi) The Bridge Celblok H #1 scripted on SBS6 Source: Eurodata TV Worldwide / NOTA / Scripted Series Report 2013 / Relevant partners
  18. 18. The Killing Don Matteo Les Parent (The Parent) Med Cezir (The OC)It’s Always Sunny in MoscowEl Barco (The Boat) Imagina International Sales 20th Century Fox 20th Century FoxWarner Bros Poland, Russia and Turkey: the three major homes of adaptations #2 scripted series on CTC #5 all genres on 20-34 #4 scripted series Period: January - May 2014. Based on the highest-rated episode of each series. Source: Eurodata TV Worldwide / NOTA / Relevant partners An international resonance
  19. 19. An international resonance International co-productions: sharing inspiration, talent and budget Transporter The Series She’s With Me Anna Karenina Gomorrah Welcome to Sweden Lagardere Entertainment Rights Keshet International Rai Trade Arrow Films / Beta Film ITV Studios ‘Internationalisation’ of local series MORE + eOne Television 8 million* * Top 15 best performing imported scripted series in 2013 (based on the best episode of each series) Europacorp TV / TF1 internationalSource: Eurodata TV Worldwide / NOTA / Relevant partners
  20. 20. An international resonance A-List talents crossing the borders Coming soon : BBC Worldwide MGM Television Fargo 11,5 7,7 Pilot (msh%) Prime time (msh%) +50% vs. slot average On young adult 16-44 The Honourable Woman BBC Worldwide CBS Studios Penny Dreadful Peaky Blinders Endemol International Source: Eurodata TV Worldwide / NOTA / Relevant partners
  21. 21. Multitasking, Social TV, game changers: the new economic model 4
  22. 22. 3 individuals in 10 watch a series via a streaming service at least once a week Denmark TV TV on PC 952 436 Average audience (000) JULKALENDERN: BARNA HEDENHÖS UPPFINNER JULEN SVT 1 - 07/12 Multitasking, Social TV, game changers: the new economic model 30/06/2014 Multi-screen consumption is growing… 22 24%53% Of Dutch people own a tablet and … Watch television on their tablet +50% in 1 year Sources: Netherlands – Dutch Digital Market Overview / GfK Sweden – MTG Digital Media Denmark - Media Development 2013 / DR Audience Research Department’s annual report 31% Web audience vs total audience Sweden + United Kingdom Netherlands Based on total individuals, total day. Time shifted TV Replay included. Live 6.2 m Live + 7 days 11.1 m Live + 28 days 11.6 m x 1,9 BBC1 – 25/12/2013 Live+VOSDAL 8.3 m Source: Eurodata TV Worldwide / One Television Year In The World 2014 / Relevant partners
  23. 23. Viewers make the show Multitasking, Social TV, game changers: the new economic model Hitting hard: the impact of event strategies 20th Century Fox Mediaset Bonnie & Clyde (Kabo) Engaging the viewers Dutch Features Global Entertainment Sherlock BBC Worldwide Daily series produced OVERNIGHT Daily broadcast + 130% vs slot / 15-34 15 episodes Series average x2 vs slot (TeleCinco) In the same country In several countries Source: Eurodata TV Worldwide / Multiscreen Report 2014 / NOTA / Relevant partners Simultaneous launches
  24. 24. 30/06/2014 When competition triggers innovation and media consumption 24 NLZiet, the common sVOD platform Magine, the Swedish ATAWAD with European ambitions BBC iPlayer, the preview that changes measurement Multitasking, Social TV, game changers: the new economic model Sherlock: Many happy returns > 1.5 million views on the BBC iPlayer & Red Button Record: 9.2 millions (Live+VOSDAL) 4.5 million views Source: Eurodata TV Worldwide / Multiscreen Report 2014 / Relevant partners
  25. 25. Partnerships between traditional actors and new entrants Lilyhammer Multitasking, Social TV, game changers: the new economic model Msh% BBC2 x3 / 16-34 / 6 ep. Source: Eurodata TV Worldwide / Multiscreen Report 2014 / NOTA / Relevant partners
  26. 26. In conclusion: Local Fiction, first step towards international recognition Immersive universes, interactivity and second screen An ecclectic know-how and a global success, from comedy to drama, including investigation or period drama Europe, core of the development of original creation Traditional actors – New entrants: a world of opportunities
  27. 27. Thank you ! Contact: Sahar Baghery International TV Formats & Contents Director Tel: +33 (0)6 33 94 44 51 Email: sbaghery@eurodatatv.com @SBagheryInternational TV trends
  28. 28. Arvingerne (The Legacy) (Denmark – DR1) Program performance vs. prime time average Season 1 - Episode 2, 05/01/2014 Market share % / Individuals 3+ x2.5 vs. slot average 67,6 27,4 Program(msh%) Slotaverage(msh%) PrimeTime DR Sales Source: Eurodata TV Worldwide / TNS Gallup
  29. 29. 5 348 5 789 6 091 6 335 6 825 7 378 Ep. 1 Ep. 2 Ep. 3 Ep. 4 Ep. 5 Ep. 6 Braccialetti Rossi (Pulseras Rojas) (Italy – Rai 1) Program’s performance vs. Prime time average Season 1 (6 episodes), 26/01 – 02/03/2014 Market share% / Individuals 15-34 +2 million viewers between the first and the final episode Program’s performance evolution Season 1 (6 episodes) – Rat 000s- Individuals 4+ Coming soon: 19,2 13,0 Program(msh%) Slotaverage(msh%) PrimeTime +50% vs. slot average Filmax International Filmax InternationalSource: Eurodata TV Worldwide / Auditel / Nielsen TV Audience Measurement
  30. 30. Welcome To Sweden (Sweden – TV4) Program performance vs. prime time average Season 1 (10 episodes), 21/03 – 14/05/2014 Market share% / Individuals 15-34 43,9 22,3 Program(msh%) Slotaverage(msh%) PrimeTime x2 vs. slot average eOne Television Source: Eurodata TV Worldwide / MMS Mediamätming
  31. 31. 24: Live Another Day (France – Canal+, UK – Sky 1) Program performance vs. late night average Season premiere, 21/03 – 14/05/2014 Market share% / Individuals 4+ 11,4 1,1 Program(msh%) Slotaverage(msh%) Latenight 16,1 0,8 Program(msh%) Slotaverage(msh%) Latenight x10 vs. slot average x20 vs. slot average 02:40 01:00 20th Century Fox Source: Eurodata TV Worldwide / Mediamétrie / Mediamet / BARB / Kantar Media

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