I presented this during a Business Communication course.
Here is the Agenda:
>> why social media?
>> How to use different social media to leverage communication?
>> what strategies we can use?
3. Social media is a fusion of sociology and technology: Social media is user-controlled, which means that
sociologic components play a large role in any company’s social media business strategy.
4. Social media: a way to diffuse information: Television and newspaper are no longer “KING” when it
comes to filtering and sharing news. People are more likely to get their news by reading Trending
Topics on Twitter ETC.
5. It’s forming relationships for …Personal Political and Business use: Social media is not just about
content or messaging in a different format. Social media is about relationships. For companies, social
media is about creating a more personal relationship with end-consumers to build a network around
a service or product. It is clear that there are many components to social media, but the best way to
understand social media is to just try it.
6. SOCIAL MEDIA IS A DIALOGUE: At one time, companies had a monologue with it’s customers.
Companies put out television commercials or print ads about its products and then waited to see
whether the sales rolled in to determine success rates. Now, social media allows companies to have a
dialogue with its customers and gain valuable feedback and input as it creates the message.
7. Social media is the democratization of information: Information and messaging for a company was
once controlled by it’s marketing and sales departments. Now, with the democratization of
information, no one owns the message about a product or company.
8. • Deals with sharing
information to achieve social
interaction
• Shift from a one-to-many model to a many-to-many model
• Components
• Web-based platforms
• Can be used to inform, educate and engage customers
So Social Media is..
23. –Who are your customers?
–What characteristics do they have?
–What age group do they come from?
–What are their spending or shopping habits?
–Do they shop online?
–What social media applications are they using?
Identify your target market
24. –Which ones are your customers using?
–Start with one - Understand it, utilize it
effectively and then expand your online
presence
–Write good and appropriate content
–Build relationships; listen and engage
with your followers
Decide on appropriate social media applications
25. –As you create your online profiles, think about your
screen name
• Website Domain Name –
http://www.nextgenweb.org
• Twitter – http://twitter.com/netxtgenweb
• Facebook –
http://facebook.com/pages/nextgenweb.org
• E-mail – janedoe@nextgenweb
Create a Profile or Brand
26. –Content should be both useful and usable by
customers
–Develop a plan for creating this type of content
–Develop a plan for getting the content published
• Not as easy as it sounds
• Publishing or uploading content takes a dedicate
effort on your part
Develop a content strategy plan
27. –Map out a schedule for updating
content
–This should be accomplished on a
regular basis
–Follow the schedule
Plan the time frame
35. • Develop a corporate Twitter feed that is
managed by a real person, identified by
photograph and position of "Tweets“
• Tweets anonymously on behalf of the
corporation.
• Updates can be synchronized with Facebook
37. #Hashtag
Form of passing on information
• Trackable through
http://hashtags.org or via
Google Analytics
• Used by other popular social
media as well
40. • Cost effectiveness - registering for a YouTube Channel is free
• Innovative and new way to inform and engage an audience
• Interactivity - Video viewers can comment on videos or even record
and post a video response
• Content Accessibility - user can view video on web pages or mobile
phone
• Security - User can choose the viewer
• Unlimited content can be uploaded
• RSS Feed -
42. • Manage the information that's publicly available about the company or individual
• Find and Be introduced with potential clients, service providers and subject
experts
• Ask recommendation
• Create and Collaborate on projects, gather data, share files and solve problems
• Be found for business opportunities or partnership
• Gain new insights from discussions with likeminded professionals in private
group settings
• Discover inside connections that can help land jobs
• Post and distribute job listings to find the best talent for their company
• Advertise – LinkedIn Recruiter, Content adds
43. Make your websites high ranked in Search
Engine
• Review of your site content or structure
• Technical advice on website development: for example,
hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
53. Email Newsletter
• Number of people subscribed
to the newsletter
• Number of people which
unsubscribed annually
• Increased website traffic due
to use of the links from the e-
newsletter
Before social media conversation is like one to one.
But after evolving social media it becomes like this…
Sometimes it’s complicated to understand.
Sometimes it become more complicated. Even more complicated.
But we can make use of it…in business
In a study it found that,
8% trust celebrities
27% trust experts
61% trust their friends.
So here is the magic of social media.
Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing.
86% of marketers stated that social media is important for their business
89% of marketers stated that increased exposure was the number one benefit of social media marketing
These are the definitive benefits of social media marketing that are listed:
Increased exposure
Generated leads
Improved search ranking
Grew business partnerships
Reduced marketing expenses
Improved sales
Provided marketplace insight
More than 65 millions facebook users access the site through a mobile device.
80% of twitter usage is on mobile device.
you will surprised to see one interesting thing… If you go to your smart phone data usage option you will see 90% of you are using 60 -90 % data exchange for social media. Sometimes its face book, sometimes its you tube, it may be twitter or linked in. whatever…
This is a game changer for businesses engaging in marketing, sales, customer service and other business activities. This is very powerful and has never been available with traditional marketing!
Facebook is the 3rd largest country.
FB has more than 500 million active users.
You tube is the 2nd largest search engine.
65% consumers express their feelings through twitter.
Average user spends more than 55 minutes a dayin facebook alone.
300000+ business have an active presence in FB.
For this session, I’m going to walk you through some case studies of organisations who have made enormous progress in getting social with their employees
Hopefully, during this section, I’ll be able to demonstrate some of the massive benefits of getting social with your people – in particualr in terms of:
Innovation
Retention
Efficiency
Talent
Engagement
One important point – THERE’S NO ONE-SIZE FITS ALL – IT MUST FIT WITH YOUR CULTURE AND OBJECTIVES – more on that later
For this session, I’m going to walk you through some case studies of organisations who have made enormous progress in getting social with their employees
Hopefully, during this section, I’ll be able to demonstrate some of the massive benefits of getting social with your people – in particualr in terms of:
Innovation
Retention
Efficiency
Talent
Engagement
One important point – THERE’S NO ONE-SIZE FITS ALL – IT MUST FIT WITH YOUR CULTURE AND OBJECTIVES – more on that later