Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line.

1. Website Improvements
to Boost ROI
Sarah Worsham
Sazbean Consulting
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

2. a little about me...
Web Strategist, Geek, Mother, Wife, Webgrrl,
Computer Engineer and MBA2
(in no particular order)
what that means...
I help companies and organizations use the
Internet effectively to reach their business goals
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

3. Lead & Sales
Generator
photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

4. Contact
Info
photo by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

5. Calls to
Action
photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

6. Put Yourself in Your
Customer’s Shoes
photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

7. Lead
Collection
photo by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

8. Landing
Pages
photo by egmb757lover @ Flickr CC - http://www.flickr.com/photos/egm757lover/2120465227
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

9. Enticing Content
photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

10. Return on Social Media
http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

11. Simple Analytical
Techniques
photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

12. 4 Questions to Ask:
1. How many visitors are coming to my
website?
2. Where are visitors coming from?
3. What do I want visitors to do on my
website?
4. What are visitors actually doing?
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

13. How many visitors are
coming to my site?
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

14. Where did visitors
come from?
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

15. Top Referrers
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

16. Top Referrers - Landing Pages
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

17. Search Keywords
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

18. #4: What are visitors actually
doing?
• Top Entry Pages (Landing pages)
• Top Viewed Pages
• Site Overlay Analysis
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

19. Top Entry Pages
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

20. Top Viewed Pages
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

21. Site Overlay Analysis
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

22. 7 Simple Fixes
1. Contact Info
2. Calls to Action
3. Fulfill Need or Solve Problem
4. Lead Collection
5. Landing Pages
6. Enticing Content
7. Measure & Improve!
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

23. Connect with me...
Sazbean.com
Twitter.com/sazbean
Facebook: www.facebook.com/sazbean
LinkedIn: http://www.linkedin.com/in/sazbean
saz@sazbean.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC