Why businesses should use Twitter with how-to's, tips & examples.

1. Making Sense of
Twitter
Sarah Worsham
Sazbean Consulting
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

2. a little about me...
Web Strategist, Geek, Mother, Wife, Webgrrl,
Computer Engineer and MBA2
(in no particular order)
what that means...
I help companies and organizations use the
Internet effectively to reach their business goals
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

3. Overview
• Why use Twitter (for Business)?
• Getting Started
• Advanced Tweeting
• Examples
• Tools
• Measuring for Success
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

4. Does Twitter
seem like
this?
photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

5. Twitter can
be like this...
photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

6. Why use
Twitter for
Business?
photo by b0r0da @ Flickr CC - http://www.flickr.com/photos/boroda/493020048/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

7. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

8. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

9. Marketing:
Branding &
Awareness
photo by NatalieMaynor @ Flickr CC - http://www.flickr.com/photos/nataliemaynor/2539937014/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

10. Reputation
photo by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

11. Building
Community
photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

12. Customer
Service
photo by Jacob Better @ Flickr CC - http://www.flickr.com/photos/jakecaptive/2108796628/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

13. Research &
Development
photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

14. Leads & Sales
photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

15. Getting Started
photo by Jon_Marshall @ Flickr CC - http://www.flickr.com/photos/jon_marshall/260978898/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

16. Sign up at Twitter.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

17. Fill in your
profile (& pic!)
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

18. Your public
profile
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

19. Find People to
Follow...
Converse with..
Listen to...
photo by malias @ Flickr CC - http://www.flickr.com/photos/malias/1551870489/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

20. Use search
to find people
(by industry,
location,
interest, etc.)
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

21. Twitter
directories can
be helpful too
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

22. Be interesting,
helpful, valuable,
relevant
photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

23. Share Good
Stuff...
photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

24. Listen
photo by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

25. Make
Tasty
Offers
photo by Brandon Fick @ Flickr CC - http://www.flickr.com/photos/ficken/2947739772/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

26. Play the Follow
Game
Avoid
Spam
photo by Arnold Gatilao @ Flickr CC - http://www.flickr.com/photos/arndog/3035341452/
Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

27. Don’t Get Caught
Up in Numbers
photo by auburnxc @ Flickr CC - http://www.flickr.com/photos/auburnnewyork/3959954739/
Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

28. Have
Fun!
photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

29. Advanced
Tweeting
photo by mikebaird @ Flickr CC - http://www.flickr.com/photos/mikebaird/2091939177/
Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

30. Hashtags
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

31. Twitter Lists
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

32. Twitter
Chats
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

33. Examples...
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

34. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

35. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

36. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

37. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

38. Tools
photo by Sarah Worsham © All rights reserved
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

39. HootSuite
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

40. SproutSocial
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

41. Twitalyzer
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

42. Measuring
for
Success
photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

43. Return on Social Media
http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

44. Connect with me...
Sazbean.com
Twitter.com/sazbean
Facebook: www.facebook.com/sazbean
LinkedIn: http://www.linkedin.com/in/sazbean
saz@sazbean.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

45. Any
Questions?
photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC