1. Report on
Zaraei Otaque Nara & Al-Noor Rice MillS
Group # 02, Group Leader:
SYED WASEEMULLAH SHAH
Group Members: ZAKIR HUSSAIN ABBASI
MANZOOR AHMED MARFANI
TAJ MUHAMMAD JAMALI
FAHAD ARIF RAJPUT
RAFIQUE AHMED MAHAR

3. Profile of Zaraei Ootaque
Introduction
Zaraei Ootaque is established on 15th April 2012 at Peerano Patan near Sikandar Abad Taluka
Nara District Khairpur approximately 82 Km away as of Sukkur City on the right bank of Nara
Canal. The model Zaraei Ootaque was developed by Mr. Umair Nazeer student of Sukkur IBA
BBA-VIII, and he was further assisted by Sukkur IBA, especially by Mr. Nisar Ahmed Siddiqui.
It is being financed by Mian Nazeer Ahmed Malik father of Umair Nazeer.
Zaraei Ootaque is covering diverse fields at same time. It is working in cultivation of its own
crop, financing other formers, researching on seed production and expansion, and marketing
other farmers’ production.
Zaraei Ootaque came into being because of following factors:
 To bring the revolt in agriculture by:
Changing thinking process
Humanizing people
Introducing up to date Techniques of cultivating
Research & experimentation
 To help the farmers.
 To grow the ability of production/increase per acre yield.
 To reduce unemployment.
 To reduce political affects.
 To remove mediators and to approach directly to local, nationwide and international
market.
 To make motherland food secure.
The land occupied by Zaraei Ootaque is 200 Acres (83.33 Hectares) at Nara. Prince Mir Mehdi
Raza Talpur leased this land area to Zaraei Ootaque. Before rental to Zaraei Ootaque this land
was beneath forests and was uncultivated.
From total area under cultivation 150 Acres is irrigated by lifting machine from Nara Canal and
rest 50 acres is cultivated through Government Channel.
Main goal of Zaraei Ootaque lies on the development of Agricultural sector. Zaraei Ootaque is
struggling in modernizing agriculture from traditional practices. It is providing consultancy
services to farmers those who registered with Zaraei Ootaque.
Zaraei Ootaque is planned to be introduced overall in Sindh. Initailly its head office is planned to
be opened at Rohri, because it is centre point. They also have planned to open franchises at
Sanghar and Nawabshah.

4. Main Crops Cultivated
Zaraei Ootaque product, services and Process
Zaraei Ootaque deals in following fields:




Growing Crops
Consultancy Services
Research & Experiment on Seeds and crops.
Seeds, Fertilizers, Pesticides and Fuel
Growing Crops
Zaraei Ootaque focuses specially on growing Rice, Wheat & Cotton in a well structured format
of cultivation, which differs from traditional cultivation done in Sindh.
Zaraei Ootaque works in cultivating following food and fiber crops.
Food Crops
Wheat & Rice
Brinjal, Bitter Gourd, Carrots, Ladyfinger,
Bottle Gourd, Radish, Garlic etc…
Fiber Crops
Cotton & Sugarcane
All of crops except sugarcane is cultivated at Zaraei Ootaque and Sugarcane is cultivated by
them on 30 Acres in Ranipur.
Wheat
Zaraei Ootaque following steps to get maximum output.
They plough deeply. (Five times tillage).
Land is leveled with Laser Land Leveler.
Give first water to the land according after checking moisture of land.
Sow different types of seeds according to check which seed gives better output.
Planting must be finished before Nov. 30 to obtain maximum yield.
Second time land should be irrigated 40 days after sowing.
Along with water Nitrogenous and Phosphoric fertilizers should be used in a ratio after
measuring PH (Potential Hydrogen). Potassium fertilizer must be used if wheat is planted
after rice or sugarcane.
Weeds must be destroyed by using chemical pesticides if any harmful disease found.
Third time land is irrigated when grain is raw in the corn.
Harvesting should be done according to the crop ripening. Frequently harvesting is done
in March-April.

5. They get 2 Tons yield per Acre.
Expenses per acre are 32000 PKR
Rice
Land is deeply ploughed (Four Times to get better results).
Build levees of 10 by 10 feet to grow seed.
Seedling is done in before 15th may to achieve maximum yield.
Mulching is done and land is flooded and approximately 2 inch water level is kept.
Best seed (Hybrid 6) is chosen and sown in land and after 1 month, half grown plants are
shifted and planted to new prepared land (by laser Leveler).
To keep rice healthy fertilizer (Zinc) is applied.
When the rice is mature after 120 days the water is drained from the fields.
Rice is harvested through combine machine.
Average yield per acre is 3.5 to 4 tons.
Total expense per acre is 22000 PKR.
Land at every step irrigated according to fields’ need and atmospheric moisture.
Cotton
In spring, the acreage is cleared for planting soon after wheat.
The land is ploughed 4 times, leveled with Laser Land Leveler and build levees.
Seed (Seed type 333 VIP) is sown and irrigated.
Seedling is done before 15th May to get better results.
Firstly, DAP is used 2 bags per acre.
After applying needed water fertilizers (Nitrogen) is utilized.
With good soil moisture and warm temperature at planting, seedlings usually emerge five
to seven days after planting. Approximately six weeks after seedlings appear, "squares,"
or flower buds, begin to form. The buds mature for three weeks and then blossom into
creamy yellow flowers, which turn pink, then red, and then fall off just three days after
blossoming. After the flower falls away, a tiny ovary is left on the cotton plant.
Pesticides and other chemicals are sprayed if any hazard to crop appears.
When crop is fully prepared, is harvested (No any technology is used.
Average 2 tons yield per acre
50,000 per acre is expense.
Consultancy Services
Expert farmers and field workers are employed for registered farmers’ consultancy. The
consultancy is provided to enhance production capacity, minimizing expenses, to use technology
and modern methods of cultivation.

6. Research & Experiment
As at Zaraei Ootaque different seed varieties are applied, so in this way they experiment the seed
production per hectare. Maximum crop producing seed is sent to the market.
Initially seed were brought there from Punjab, but these days they are developing their own seeds
at Shoaib Seed Corporation (SSC) after passing grains from different process on machines.
Currently they are only working to develop seeds of Wheat and Cotton crops.
Inputs
Zaraei Ootaque facilitates to its registered member by providing variety of Inputs like seeds,
fertilizers, pesticides and repairs facilities as per need/demand at someway smaller amount than
the local vendors.
Seeds which Zaraei Ootaque is providing to members are developed by them at Shoaib Seed
Corporation. Fertilizers and Pesticides are brought from different local, nationwide and
multinational companies.
Zaraei Ootaque also facilitates the farmers by providing fuel and machinery maintenance at no
extra cost and no interest at all.

7. Total Man Force
Total staff engage with Zaraei Ootaque consists of 25 trained farmers and one field officer. Who
work on the fields of Zaraei Ootaque and also provide consultancy to its members by visiting
their fields.
Complete Supply Chain of Zaraei Ootaque
F & P Industries
Registered Members
Z/O Fields
Shoaib Seed Corp.
Zaraei Ootaque
Wholesaler
ProcessingIndustries
Consumers/Farmers
Zaraei Ootaque produces products (Rice, Wheat, Cotton, Vegetables & Seeds) itself, receives
products from registered members (In this case it is mandatory upon every loan receiver that he
must sell his production to Zaraei Ootaque) and also from Shoaib Seed Corporation. Also Zaraei
Ootaque use to purchase Fertilizers & Pesticides from manufacturing industries and wholesalers
and sell it at affordable price to farmers.
Brands of Zaraei Ootaque
Zaraei Ootaque has particular brands that have good local market share are as under:
Wheat
1.
2.
3.
4.
TD-1
Sahar
Shafique
Ab. Sattar
1.
2.
3.
4.
Cotton
BT 886
VIP 333
Z 33 (Non BT)
CIM-496

8. Marketing Activities
Zaraei Ootaque is mixed up in direct market & interactive marketing, and applies pull approach
to influence customer. Zaraei Ootaque arranged different kinds of seminars on agricultural
activities, village kachehries to attract farmers to introduce new methodologies of farming land.
They have developed face book page to express their message and advertise their brands, and
also the packaging on the seeds also shows name of the company.
Financials
According to Mian Nazeer Ahmed the owner and CEO of Zaraei Ootaque, totally 35 million
Rupees have been invested in Zarae Ootaque since it started. He said that Zaraei Ootaque earns
revenue by providing loans to farmers at small interest, cultivating crops and purchasing &
selling of other farmers’ production. Last season earned 1.8 Million rupees after deducting all
expenses.
Remunerations
Zaraei Ootaque pays its farmers on their services half share of profit generated by the help of
them.

9. Profit Share
50%
Zarae Ootaque
Farmers
50%
Difference between Zaraei Ootaque and Traditional Farming
Zaraei Ootaque is one of the comprehensive modern farms that totally engage with agriculture
sector. The farm is being differed their self to others with the following standards.
1. Research and examination the humidity of Land Before Cultivating
2. Utilization of confirmed Seeds by the advice of Experts
3. Using modern Machinery
4. Proper planning before harvesting
5. Manage all the resource with effective manners
6. Controlled past utilization for the insects and other harmful diseases
7. Recommended pesticide and Fertilizer used
8. Research and Experiments of the crop and their formation
9. Provide the consultancy with small and uneducated farmers
10. Provide the Input facility to their registered members
11. It helps the farmers to sell their products with handsome amount
12. After cultivation of land their routine Check and balance may observed by the field
officer.
13. Control the threat of insect attack of crops
Observations
1. Ordinary and traditional water providing methods
2. More than two hundred acres cultivated area and only one tube well that is much time
consuming method

10. 3.
4.
5.
6.
7.
Direct and open electricity provide to the tube well which is being harmful
Central point of Area is too far from the all cultivated area.
The land is near to forest but no precautionary measures taken by Zaraei Ootaque
There is no any equipment that is used for the emergency time
The land is near to Nara canal there may be the risk of Snake and other dangerous insects
so the no any medicine and other facility available there.
8. No any instructions are being written and posted anywhere at Zaraei Ootaque
9. Zaraei Ootaque is located at rural area that is away from Sukkur more than 80 Km. and
no any other immediate facility available in the rainy days.
10. Tube Well that is being used for the water facility is being observed outdated
11. No proper dressing code use for the employee and Labor.
12. No formal record keeping method observed
13. There is no visible demarcation between crops
Recommendations and Suggestions
1. Solar system is one of the best solution for the shortage of Light, where the Zaraei Ootaque
also paid heavy electricity Bills.
2. There might be the need of walking area identification.
3. Computerized methods should be use for the Zaraei Ootaque and its members.
4. Demarcation of individual farmers should be visible.
5. Formal chart of the area of Zaraei Ootaque must be posted at central visiting point.
6. Precautionary broachers should be provide to the visitors.
7. Assigned vehicles for the Zaraei Ootaque must be the named with organization.

11. Al-Noor Rice Mill Profile
Al-Noor Rice Mill is located in Arain near Airport Road Sukkur. Al-Noor is owned by Noor
Muhammad
Bhutto. It was
established in
1993.