a effort to relaunch the BPL TV.. with new add on variation in the television set.

1. RELAUNCH OF BPL TV

2. INTRODUCTION
 British Physical Laboratories group (BPL) is
an Indian electronics company, founded by TPG
Nambiar, that deals with consumer appliances such as
refrigerators and washing machines, home
entertainment products and health care devices.
BPL TELEVISION:
 As its‟ tagline says, “BELIEVE IN THE BEST” it truly will
mean by the range of the TV‟s we have brought in.
 Since our inception, BPL has consistently met high
quality standards driven by our manufacturing process.
Our emphasis has been always in providing customers
with the latest innovations & technologies in our products
that would give them a truly great experience.

3. New Logo

4. RANGE OF BPL TVS
 BPL Halo
 BPL Celestial
 BPL Insight
 BPL Unique
 BPL Kitchen TV
 BPL Battery TV

5. BPL HALO
“THE ANGEL FOR YOUR EYES”
 BPL Halo is our LCD range of televisions.
 The size range starts from 21 inches to 40
inches.
 The pricing starts from Rs.20,000 onwards.

6. FEATURES OF BPL HALO
 BPL Halo has the best sound quality because of
the Bose Speakers fitted in the TV.
 It also has great picture clarity & various picture
modes like Sports, Animation & Movie Modes.
 Additionally, it has a USB Slot, so one can view
pictures & movies on BPL Halo.

7. TARGET AUDIENCE
 Lower Middle Class & Middle Class.
 We are targeting the lower middle class &
middle class section because we think
customers in this section would like to have
an LCD TV with these features for a
reasonably low price.

8. BPL CELESTIAL
“HEAVEN IN YOUR HOME”
 BPL Celestial is our LED range of televisions.
 The size range is from 21 inches to 51 inches.
 The price of a BPL Celestial starts from
Rs.30,000 onwards.

9. FEATURES OF BPL CELESTIAL
 BPL Celestial has the best sound quality
because of the Bose Speakers fitted in the TV.
 Great picture quality with HD experience.
 It has a USB Slot, so one can view pictures &
movies on BPL Celestial.

10. FEATURES OF BPL CELESTIAL
 The BPL Celestial is fitted with a CD Drive, where
one can use DVD‟s, VCD‟s & Audio CD‟s.
 It also has Bluetooth v3.0, so one can transfer
audio files, pictures etc. straight from the mobile
devices or PC‟s.
 Sensor Remote Control, a unique feature BPL is
proud to introduce. The channel & volume buttons
are on a touch-screen panel.

11. TARGET AUDIENCE
 Upper Middle Class.
 We are targeting upper middle class section
because we think that customers belonging
to that section will like to buy an LED TV with
so many features & for such a reasonable
price.

12. BPL INSIGHT
“EXPERIENCE 3D WITHIN REACH”
 BPL Insight is our brand new 3D range of
Televisions.
 The size range is from 40 inches to 59 inches.
 The pricing starts from Rs. 2,00,000 onwards.

13. FEATURES OF BPL INSIGHT
 BPL Insight has the best sound quality because of
the Bose Speakers fitted in the TV. Now sound is
much more crisp & clear than ever.
 Great picture clarity with 3D experience. See your
favourite programmes, music videos, pictures &
movies with our cutting edge 3D technology.
 It has a USB Slot, so one can view pictures &
movies on BPL Insight.

14. FEATURES OF BPL INSIGHT
 The BPL Insight is fitted with a CD Drive, where
one can use DVD‟s, VCD‟s & Audio CD‟s.
 It also has Bluetooth v3.0, so one can transfer
audio files, pictures etc. straight from the mobile
devices or PC‟s.
 Sensor Remote Control, a unique feature BPL is
proud to introduce. The channel & volume buttons
are on a touch-screen panel.

15. FEATURES OF BPL INSIGHT
 BPL Insight has Wi-Fi connectivity, so you can surf
the internet through the TV.
 With BPL Insight, get instant access to a world of
apps, like
Facebook, Twitter, Skype, YouTube, ESPN
Scorecenter etc. which are already pre-installed.

16. FEATURES OF BPL INSIGHT
 Now, control your BPL Insight with „your hands‟.
Introducing Air Gestures. Change the channel with
a swipe, increase the volume by raising your hands
& turn the TV on with a clap! (Must be within the
sensor range)
 BPL Insight also has a brand new feature called
SmartStay. The TV switches off, if the sensor
doesn‟t detect physical presence in its range after a
certain time limit that can be set according to the
customer.

17. TARGET AUDIENCE
 High class.
 We are targeting the high income group
because people in this category will be able
to afford a 3D TV.
 With such great features, even the high
income group will feel it‟s a reasonable price.

18. BPL UNIQUE
“IT’S ALL ABOUT U”
 BPL Unique is our first customizable TV range.
 A customer can design and customize the TV to fit
his/her personal taste.
 We enable the customer to easily customize the TV
including the colour of the TV frame, it‟s screen
size, it‟s stand or wall mount and it‟s accompanying
remote control.
 The minimum size of the BPL Unique is 25 inches
& pricing starts from Rs.50,000.

19. BPL KITCHEN TV
 Kitchen TV is our innovative product which we will
be providing to our customers.
 Not many people have room for a big screen TV in
their cooking area.
 Smaller-sized kitchen TV‟s can fit on your
countertop and allow you to keep up on your
favourite shows when cooking, eating or even
cleaning.
 The size of the TV will be 18 inches & the price for
the BPL Kitchen TV will be Rs.15,000.

20. BPL BATTERY TV
“ZINDA HOON MAIN”
 BPL Battery TV is our first battery powered
television which will enable the users to watch the
television as desired up to 2 hours during power
cuts.
 The television switches to the battery mode once
the power goes off.
 Approximate price of the TV will be 30000-40000
for 21‟ to 24‟ TV sets.

21. TARGET AUDIENCE
 Urban: Tier2 and Tier 3 states like, West
Bengal, Assam, Bihar etc.
 Rural: Villages near cities and national highways.
 They experience a lot of load shedding, so they
would prefer buying our Battery TV.

22. PROMOTIONAL SCHEMES
 Exchange schemes: Exchange any old TV for a
40% discount on a new BPL TV of the same
range (LCD, LED, 3D)
 Contests: During major sports events, BPL will
be having contests to win TV‟s.
 Festive Season Discounts: During various
festive seasons like Diwali, Ganesh
Chaturthi, Gudi Padwa etc. BPL will have
various discounts for all their TV‟s.
 Full Payment Discount: A discount starting from
10% up to 20% can be given on full payment of
BPL TV‟s.

23. PROMOTIONAL SCHEMES
 Scratch Card Offers (seasonal): Scratch Card offers
will be available during the Diwali season.
 Free installation: We will provide free installation for
all TV sets.
 Event sponsorship: We plan to sponsor various
sporting tournaments, reality & lifestyle shows.
 EMI‟s: EMI‟s at a very low interest rate.

24. PROMOTIONAL SCHEMES
 Online Shopping Discounts: BPL plans to have
discounts for various online shopping sites like
Flipkart, HomeShop18, Snapdeal etc.
 Delivery Of BPL TV to Rural Areas in our BPL Van:
We will be delivering our BPL Halo range to a few
rural areas as a CSR initiative.
 Foursquare Discount: Whenever a customer
„checks-in‟ to an electronic shopping outlet & buys
a BPL TV, a 15% discount will be given.

25. ADVERTISING
 Initially we will be using various media such as
television, newspaper, radio, hoardings on
highways, mall activities & magazines
 Television channels- Colours, Star Plus & Zee
TV during evening serials time(8pm-11pm).
ESPN, Star Sports, during live matches. MTV-
Roadies & Coke Studio.
 Radio- Radio Mirchi 98.3, Red FM 93.5.
 Newspapers- TOI & local newspapers
 Magazines- India Today and Stardust
 Online Advertising- Facebook & Twitter

26. SURVEY ANALYSIS

27. NO. OF TV SETS OWNED
40%
35%
20%
5%
1
2
3
4

28. TYPE OF TV’S OWNED
55%
36%
4% 5%
LCD
LED
3D
PLASMA

29. DESIRED SIZE OF TV
6%
56%
31%
7% 21'-29'
30'-39'
40'-49'
50' and
above

30. THINGS THAT INFLUENCE TO BUY A TV
18%
14%
64%
0%
4%
offers
advertis
ments
features
banners
others

31. COMPETITORS
46%29%
25%
0%
sony
samsung
LG
others

32. FEATURES USED
2%
31%
4%
33%
30%
video
conferencing
watching tv
youtube
movies-DVD
USB
connection

33. THANK YOU