How Airbnb disrupts the lodging industry and what you can do about it
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How Airbnb disrupts lodging industry and what you can do about it
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How Airbnb disrupts the lodging industry and what you can do about it
- 1. HOW AIRBNB DISRUPTS THE LODGING INDUSTRY AND WHAT YOU CAN DO ABOUT IT Dimitris Savvakos, Creative Director, OgilvyOne Athens
- 2. DISRUPTION
- 3. Disruption = an innovation that creates a new market and value network displacing established market leaders and alliances.
- 5. Press The Internet brought 50% sales decline in newspapers and magazines in nine years.
- 6. Music After Napster there was a $55 billion drop in the record industry revenue in 10 years
- 7. Telephony Skype made telecom companies count $386 billion in lost revenue in 6 years.
- 8. The disruptions of today
- 9. Transportation Uber became the largest transportation company in the world without owning a single car!
- 10. Transportation And it’s moving into luxury transportation and fresh food.
- 14. Airbnb disrupts the longing industry. HOW?
- 16. “Α increase in Airbnb supply in a given area results in a decrease in hotel room revenue.” University of Boston
- 17. Airbnb connects travellers with the locals.
- 19. Every night Airbnb’s community offers more rooms than the world’s largest hotel business, Intercontinental Hotel Group.
- 22. And the new generation prefers it.
- 24. “Disruption is not just about finding a new product or revenue stream; for some companies it will be about survival.” Airbnb's CEO
- 25. How you will survive?
- 26. THINK LIKE A STARTUP Start making your hotel relevant today
- 27. Use the sharing economy.
- 32. Use a chat service such as WhatsApp to offer one-to-one support to your customers.
- 33. Fingi A white label platform that offers mobile services for your hotel.
- 34. Follow the customer journey.
- 36. Connect with the local community.
- 39. Your hotel is a part of the total experience.
- 41. “Advertising is not longer about the stuff that you make, but about the stories you tell.” Seth Godin
- 42. (Think like a STARTUP). Invest in technology. Connect with the local community. Follow the customer journey. Tell sharable stories. Use the sharing economy.
- 43. And the most important…