This document contains a student's reflections on developing a magazine advertisement over five iterations. For each draft, the student evaluates what is going well with the design and areas for improvement. Suggested developments are also provided. The student improves the designs by adding more details, experimenting with colors and layouts, and making the text more readable. The goal is to create an eye-catching advertisement that effectively promotes the product.

1. Development of magazine advert
Savannah Hardwick

2. First Development

3. Magazine Advert 1
What is going well with design?
I really like the decision to make the advertisement
pop art based because I think it unique and
interesting to look at. I think that the bright
Colours and cartoon look of the advert will draw
people into it and make them look further at it. I
also like how it puts emphasis on the can itself,
having it come out of an explosion and having to
people looking at it is shock and awe. I also like the
way each layer of the explosion is an alternating
shade of either blue or orange.
What are the areas for improvement?
I want to improve the look of the can itself and
make it so it fits in more with the pop art theme. I
would also like to work on the explosion itself,
trying to make it appear more in your face, as I
think its quite muted at the moment. I also want to
improve the bottom of the advert, making it more
eye catching, by taking away the lack I think I will
be able to do this, as well as experimenting with
other colour choices.
What developments can be made to the draft?
•Developing the characters, add tartan to the red
clothing to keep with the stereotypical Scottish
look.
•Develop the crash itself, and each layer of the
crash, maybe brighter colouring, more shapes to
them.
•Develop the colour and copy used at the bottom
of the advert.

4. Second Development

5. Magazine Advert 2
What is going well with design?
On this design I really like the extra detail on the
background and the woman's face. Adding in the
spots and swirl areas have helped to make the
advert slightly more professional and help it to
further who how it is a pop art/cartoon themes
advert. I also like the placement of the can and the
copy on the left hand side of the advert. I especially
like how you can see and read the copy easily even
though it is on top of bright colours. I also like how
the woman is angled towards the can whilst
looking on in awe.
What are the areas for improvement?
Although I really like the background I think that I
need to work on the placement of where I decided
to add further detail (the dots and swirls) and also
the colours of the background layer, as I don’t think
that purple goes very well, even though its very
muted and doesn't over shadow the main colours
of the IRN-BRU product. I also need to improve the
‘NEW!’ sign as I don’t think that it fits in very well
with the design of the advert.
What developments can be made to the draft?
•Develop the NEW sign, by trying different colours
and fonts to make it bolder but still with the theme
of the advert.
•The colours of the background layers, and the
placement of further details places (dots and
swirls).
•The text at the bottom of the page could be
clearer and larger- perhaps different colour?

6. Third Development

7. Magazine Advert 3
What is going well with design?
On this design I like its simplicity, I think the bold
and eye catching image draws in the audience
in, and you immediately can tell this this person in
the image is a sporty person who is drinking an
energy drink. I also really like how I have placed the
product itself on the advert, having it be seen as
part of the image and not just placed on the image
itself. I also like how I’ve done the detailing on the
image, making sure to have shadowing and angle
changes.
What are the areas for improvement?
I think the main area for improvement is the
copy, including the copy colour, placement and
sizing. I also need to look at the background colour
and how I can make it more exciting but still part of
the theme. I also need to add in the ‘Barr’ logo and
perhaps a twitter/website/Facebook contact info
somewhere on the page as there is enough room
for it.
What developments can be made to the draft?
•The copy on the advert- colour, size and
placement.
•The colour of the background- make more vibrant
and exciting.

8. FourthDevelopment

9. Magazine Advert 4
What is going well with design?
I really like the detail on the character on the
advert, the creases on his jacket and the shadowing
on his face adds to the look of the advert. I like tat
it is still a cartoon based advert as I think that this is
a unique way of drawing people in to it and making
them look more closely at it. I also like how I have
used a quote from the celebrity who is featured on
the advert, saying how he has the product before
he train, this is another great way of attracting the
audience. I also like the simplicity of the design,
just featuring one image of a well known person
who supports and drinks the product.
What are the areas for improvement?
I think the main area for improvement is the copy
colour and font. I really like the placement of the
text but on some parts it can be harder to read. I
think the orange and the blue are difficult colours
to read on top of grey and the black that I have
used.
What developments can be made to the draft?
•The color, font and size of the copy used, can I
make it darker or brighter to make it easier to
read?
•The back ground colour, off white seems to
simple, perhaps black or a brighter colour?

10. FifthDevelopment

11. Magazine Advert 5
What is going well with design?
This is a simple design in which the idea is to put
the emphasis on the 32, as a way to get people to
remember it and know what the product is. I like
the all orange background with the blue on top of
it as the orange is very eye catching. I also like the
white silhouette in the centre of the advert, hand
standing on a mountain of 32’s.
What are the areas for improvement?
I feel like this design could be improved massively
by changing the layout and the colours, as well as
the font. I think that there needs to be more text
on the page to further explain what the product is.
Although I like the mountain of 32’s, I think that it
could be improved, perhaps by putting a lot more
of them but smaller and more varied. I also think
that the can placement could be improved and the
size of the can could be improved.
What developments can be made to the draft?
•The color, font and size of the copy used, can I
make it darker or brighter to make it easier to
read?
•The placement of the product.
•Placement of other objects.