2. WHAT IS DIGITAL MARKETING CONSULTING?

3. DIGITAL MARKETING AS A SERVICE
Digital
Marketing As a
Service
Digital
Consulting
Digital Strategy
Digital Marketing

4. DIGITAL MARKETING – CONSULTING MODEL
Consultation Assessment Analysis

5. WHAT IS DIGITAL MARKETING MODEL?

6. RECN DIGITAL MARKETING FRAMEWORK
Nurture
• How to nurture
Convert my customer for
long term
• How to convert profitable
my Customer relationship?
interactions into
Engage Leads/Sales?
• How to engage
with my Customer
to encourage
brand interaction?
Reach
• How to reach
my Customer
to build Brand
awareness?

7. 5S OBJECTIVES OF DIGITAL MARKETING
Sell • Customer Acquisition and Retention targets
Serve • Customer Satisfaction Targets
Sizzle • Site Stickiness and Visit Duration
Speak • Triagloge ; No of Engaged Customers
Save • Quantified Efficiency Gains

8. WHAT IS DIGITAL MARKETING PLANNING PROCESS?

9. DIGITAL MARKETING - PLANNING PROCESS
Situation
Analysis
•Where are we now?
Control Objective Setting
•Did we get there? •Where do we want to
be?
Action Strategies
•What is our plan? •How do we get there?
Tactics
•How exactly do we get
there?

10. STRATEGIC DIGITAL MARKETING – MATRIX

11. GOALS SETTINGS
Vision and Goal Managing
Google
Mission setting and digital
Analytics
setting evaluation marketing

12. WHAT IS DIGITAL MARKETING ASSESSMENT?

13. DIGITAL MARKETING - ROI PROCESS
Media Conversion
to Sales
Revenue
ROI
costs
Media Conversion
Impressions to
Costs Profitability
& Opportunity
Response (Lead)

14. DIGITAL MARKETING - KPI STRUCTURE
REACH ENGAGE CONVERT NURTUR
• Unique Fans and • Bounce Rate • Conversion Rates • % Active Hurdle
Visitors • Pages per Visit • Lead and Sales Rate
• Audience Share • Product Page • Profits and Margin • Fan Engagement
• Revenue/sales per Conversion • Repeat Conversion
Visit