1. Concept of Motivation
SATYA PRAKASH
JOSHI
ST.XAVIER'S COLLEGE 012BIM031
SATYA PRAKASH JOSHI CONCEPT OF MOTIVATION
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2. What is Motivation?
Motivation is a psychological and human aspect. It is the act of inspiring
employees, peoples to devote maximum effort to achieve organizational
objectives and goals.
Motivation is defined as the process that initiates, guides and maintains goal-
oriented behaviors.
It involves the biological, emotional, social and cognitive forces that activate
behavior.
ST.XAVIER'S COLLEGE 012BIM031
SATYA PRAKASH JOSHI CONCEPT OF MOTIVATION
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3. Type of Motives
1. Primary or Psychological
2. Secondary, Social or Psychological
ST.XAVIER'S COLLEGE 012BIM031 SATYA PRAKASH JOSHI
CONCEPT OF MOTIVATION
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4. Primary or Psychological
Psychological arousal can provide the energy that activates social motives as well
as biological ones biological motives are largely rooted in the physiological state
of the body.
IT is primary it is essential for individual to survive.
The primary motive contains thirst, hunger, sleep, maternal need.
ST.XAVIER'S COLLEGE 012BIM031 SATYA PRAKASH JOSHI
CONCEPT OF MOTIVATION
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5. Secondary, Social or Psychological
They are acquired learned these motives result from mans’ interaction
with his social environment some of social motives includes needs for
prays, recognition, status, sympathy, power we can categorize
secondary motives.
1. Achievement Motivation
2. Affiliation Motivation
3. Aggression Motivation
4. Work Motivation
ST.XAVIER'S COLLEGE 012BIM031 SATYA PRAKASH JOSHI
CONCEPT OF MOTIVATION
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6. Achievement Motivation
Some people are always continuously goals driven in their lives. This is their
achievement motivation. In the organization setting achievement oriented
employee always work hard when they think that they will receive personal
credits for their efforts.
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7. Affiliation Motivation
It is a social need. Human being are social by nature and always want company
share their basic emotional and help each other. Employees with affiliation needs
are more happy with like- minded people, feel more happy with reward.
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8. Aggression Motivation
It is related to those behaviors that are intended to inflict physical or
psychological harm on others. Those believing is instinctive theory line Freud,
Lorence held that an aggression motive is linked with expresses itself destructive
and violent activates.
Aggression is caused by the frustration, and some time it is related to social
learning.
ST.XAVIER'S COLLEGE 012BIM031 SATYA PRAKASH JOSHI
CONCEPT OF MOTIVATION
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9. Work Motivation
When an individual is motivate by interpersonal or money or maternal gain his
behaviors become goal directed.
There are specific physiological and psychological deficiency to the person is
driven to satisfy.
ST.XAVIER'S COLLEGE 012BIM031 SATYA PRAKASH JOSHI
CONCEPT OF MOTIVATION
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10. Types of motivation theories
Content theories
Human needs and how people with different needs may respond to different
work situations.
Process theories
How people give meaning to rewards and make decisions on various work-
related behaviors.
Reinforcement theory
How people’s behavior is influenced by environmental consequences.
ST.XAVIER'S COLLEGE 012BIM031 SATYA PRAKASH JOSHI
CONCEPT OF MOTIVATION
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11. Type of Motivation
Type of
Motivation
On the basis
of Source
Extrinsic
Motivation
Intrinsic
Rewards
On the basis
of approach
Positive
Motivation
Negative
Motivation
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CONCEPT OF MOTIVATION
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12. Extrinsic Motivation
Extrinsic motivation refers to behavior that is driven by external rewards
such as money, fame, grades, and praise.
This type of motivation arises from outside the individual, as opposed to
intrinsic motivation, which originates inside of the individual.
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13. Intrinsic Motivation
Intrinsic motivation refers to behavior that is driven by internal rewards.
In other words, the motivation to engage in a behavior arises from within the
individual because it is intrinsically rewarding.
This contrasts with extrinsic motivation, which involves engaging in a behavior
in order to earn external rewards or avoid punishments.
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CONCEPT OF MOTIVATION
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14. Positive Motivation
Positive motivation initiates to offer rewards to persuade employees or workers
by providing both monetary and non- monetary benefits.
The positive reward can be measured in terms of money, monetary incentives
increment in salary, cash rewards, bonus payment, share profit and pension and
etc.
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15. Negative Motivation
Negatives motivation initiates to hold out some punishment to employees to
induce desired behavior.
The negative motivation is measured in terms of monetary punishments,
penalties, reduction of remuneration, bonus allowances, and reduction other
financial incentives.
For Efficiency we have to give positive motivation but, according to situation,
negative motivation also plays important role, so it can't be avoided.
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16. Perspective of Motivation
Instinct Theory.
Drive‐Reduction Theory.
Arousal Theory.
Hierarchy of Motives.
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17. Instinct Theory
According to instinct theories, people are
motivated to behave in certain ways
because they are evolutionarily
programmed to do so.
An example of this in the animal world is
seasonal migration.
These animals do not learn to do this, it is
instead an inborn pattern of behavior.
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18. Drive‐Reduction Theory.
People are motivated to take certain actions in
order to reduce the internal tension that is caused
by unmet needs.
For example, you might be motivated to drink a
glass of water in order to reduce the internal state
of thirst.
This theory is useful in explaining behaviors that
have a strong biological component, such as
hunger or thirst.
For example, people often eat even when they
are not really hungry.
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19. Arousal Theory
It suggest to people take certain actions to either decrease or increase levels of
arousal.
When arousal levels get too low, for example, a person might watch and exciting
movie or go for a jog.
When arousal levels get too high, on the other hand, a person would probably
look for ways to relax such as meditating or reading a book.
According to this theory, we are motivated to maintain an optimal level of
arousal, although this level can vary based on the individual or the situation.
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CONCEPT OF MOTIVATION
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20. Hierarchal Need Theory
Abraham Maslow (1970)
suggested some needs have
priority over others.
Physiological needs like
breathing, thirst and hunger
come before psychological
needs like achievement,
self‐esteem and need for
recognition.
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CONCEPT OF MOTIVATION
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