[CIMSA] Maintaining Organization | Lobbying, Agreement, and External Communication

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This is my presentation during CIMSA's National Leadership Training 2012 in Yogyakarta, Indonesia. About lobbying, agreement, and external communication

Tecnologia Design

THIS IS
ME
LOCO UGM 2006-2007
PRESIDENT 2007-2008
IFMSA TRAINER
2007 - TILL NOW

DR K. S. DENTA

MAINTAINING
ORGANIZATION
lobbying | agreement | external communication

1. LSM Kebaya
2. WHO
3. Dahsyat
4. IDI
5. SNSD

WITH
GREAT
CIMSA
COMES
GREAT
RESPONSIBILITY

EXTERNAL
lobbying | agreement | external communication

lobbying | what ?
process of communication when we are
proposing another party, for the purpose of
reaching our goals on that particular party
and for our particular causes
goals persuasion integrity

lobbying | how
learn what it takes to be a great lobbyist
know the process
execution
expect the unexpected

lobbying | great lobbyist
good attitude
smart
persuasive
laid-back
listener
conﬁdent

lobbying | the process
DEFINE | your side . their side
PREPARE | goals . trading . tools. the worse
APPROACH | communication . conﬁdent
CLARIFY | expected outcomes
BARGAIN | if needed
CLOSURE | consequences . commitment

lobbying | execution
REHEARSE
GET THE RIGHT PERSON
STAY CALM
CONFIDENT
STAY SHARP
FOCUS
EVALUATE

lobbying | tips

express your self
as often as you can

agreement | what ?
a result of intense communication when
both parties gain mutual consensus and it is
usually documented in a way it can be
referred at any time
needs settlement commitment

agreement | what ?
Examples •MoU
•LoA
•Kontrak
•Perjanjian
•etc

agreement | why ?

• Reminder
• Avoid confusion, conﬂict
• Ensure clarity
• Guidance
• Commitment

agreement | how?
• Purposes
• Internal Analysis
• Offers
• Approaching
• Execution
• Monitoring

agreement | how?
the parties
preamble
obligation
term & condition
dispute
term & signature

agreement | content
• Title
• Parties
• Overview / background
• Objectives
• Deﬁnitions
• Obligations / Contributions
• Terms
• Amendments
• Dispute resolution
• Effective date, term, signatory authority

agreement | tips

ﬁnd references
made by order
pilot
lobby
stay alert

agreement | tips

Success of an agreement lies more
Success of an agreement lies more
on the the integritythe the parties than it
on integrity of of parties than it
does on any document document
does on any

external communication |

a sustainable activity to spread information
and get feedback to and from the speciﬁc
target

publication media response

external communication |
target content method evaluation

external communication |
when ? •event
•policy
•declaration
•program
•new team
•etc

external communication |
method

traditional media new media

external communication |

85 %
that is your
opportunity

they
have
no
time

external communication |
maximize the press pick up
•  Reach journalists where they work by delivering
releases directly to their inboxes.!
•  Add easy-to-access downloadable images and
logos.!
•  Add links to background information, bios, and
fact sheets.!
•  Add links to related websites.!
•  Include video and audio.!
•  Offer quick access to contacts with visible
contact info.!
!

external communication |
evaluation

action reaction impact

external communication |
tips •brief and precise
•informative title and content
•multimedia
•go viral
•one source
•build relationship
•standard
•consistent

plan of action |

- Future lobbying
- Future Agreement
- Contact Media
- Set up central resource of press release
- Develop standard for CIMSA’s release

You Can Get this Presentation
www.slideshare.net/satriadenta
#suaracimsa
@sdenta

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[CIMSA] Maintaining Organization | Lobbying, Agreement, and External Communication

2. THIS IS ME LOCO UGM 2006-2007 PRESIDENT 2007-2008 IFMSA TRAINER 2007 - TILL NOW DR K. S. DENTA

3. #suaracimsa @sdenta

4. MAINTAINING ORGANIZATION lobbying | agreement | external communication

5. 1. LSM Kebaya 2. WHO 3. Dahsyat 4. IDI 5. SNSD

6. BIGGER THAN EVER CIMSA

8. it’s seriously everywhere

9. WITH GREAT CIMSA COMES GREAT RESPONSIBILITY

10. INTERNAL EXTERNAL

11. EXTERNAL lobbying | agreement | external communication

12. 1. LSM Kebaya 2. WHO 3. Dahsyat 4. IDI 5. SNSD

13. lobbying |

14. lobbying | what why how

15. lobbying | what ? process of communication when we are proposing another party, for the purpose of reaching our goals on that particular party and for our particular causes goals persuasion integrity

16. lobbying | why when ?

17. lobbying | how learn what it takes to be a great lobbyist know the process execution expect the unexpected

18. lobbying | great lobbyist good attitude smart persuasive laid-back listener conﬁdent

20. lobbying | execution REHEARSE GET THE RIGHT PERSON STAY CALM CONFIDENT STAY SHARP FOCUS EVALUATE

21. lobbying | tips approaching

22. lobbying | tips takes time

23. lobbying | tips express your self as often as you can

24.

25. LOBBYING

26. agreement |

27. agreement | what why how

28. agreement | what ? a result of intense communication when both parties gain mutual consensus and it is usually documented in a way it can be referred at any time needs settlement commitment

29. agreement | what ? Examples •MoU •LoA •Kontrak •Perjanjian •etc

30. agreement | why ? • Reminder • Avoid confusion, conﬂict • Ensure clarity • Guidance • Commitment

31. agreement | how? • Purposes • Internal Analysis • Offers • Approaching • Execution • Monitoring

32. agreement | how? the parties preamble obligation term & condition dispute term & signature

33. agreement | content • Title • Parties • Overview / background • Objectives • Deﬁnitions • Obligations / Contributions • Terms • Amendments • Dispute resolution • Effective date, term, signatory authority

34. agreement | tips ﬁnd references made by order pilot lobby stay alert

35. agreement | tips Success of an agreement lies more Success of an agreement lies more on the the integritythe the parties than it on integrity of of parties than it does on any document document does on any

36. AGREEMENT

37. external communication

38. external communication | a sustainable activity to spread information and get feedback to and from the speciﬁc target publication media response

39. external communication | target content method evaluation

40. external communication | when ? •event •policy •declaration •program •new team •etc

41. external communication | target

42. external communication | content

43. external communication | method traditional media new media

44. external communication | 85 % that is your opportunity they have no time

45. external communication | press release

46. external communication | maximize the press pick up •  Reach journalists where they work by delivering releases directly to their inboxes.! •  Add easy-to-access downloadable images and logos.! •  Add links to background information, bios, and fact sheets.! •  Add links to related websites.! •  Include video and audio.! •  Offer quick access to contacts with visible contact info.! !

47. external communication | new media

48. external communication | evaluation action reaction impact

49. external communication | tips •brief and precise •informative title and content •multimedia •go viral •one source •build relationship •standard •consistent

50. QUESTION ?

51.

52. plan of action | - Future lobbying - Future Agreement - Contact Media - Set up central resource of press release - Develop standard for CIMSA’s release

53. You Can Get this Presentation www.slideshare.net/satriadenta #suaracimsa @sdenta

[CIMSA] Maintaining Organization | Lobbying, Agreement, and External Communication

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