iBeacons are redefining how you can engage your customers in real time. They offer so much potential to design specific engagement models based on the proximity of visitors. 2015 is termed as year of iBeacon technology where majority of businesses will embrace iBeacon technology

1. iBeacons
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Redefining Proximity Engagements
www.dexconsulting.com

2. Making direct, real time Engagements, at the right
time and right place possible
iBeacons
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3. iBeacons are small indoor positioning devices that use Low Energy Bluetooth (BLE) to
connect with smartphones. Once connected, a beacon can trigger response in an
smartphone app allowing it to pinpoint the location, push notification messages and
call on app.
iBeacon
Do you know what is it?
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4. BLE is a low energy consuming, intelligent sensor technology, in the form of chipsets
that are embedded into devices, such as beacons.
BLE
Do you know what is it?
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5. But did you know there are millions of beacons in the
world…YES!
THEY ARE YOUR PHONES!!
You can also find BLE embedded in most common
devices now a days like watches, tags, etc.
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6. An iBeacon does not do anything as such, it
is just a trigger that can initiate a response
in any device or app which gets in its range
and is associated with it
How an iBeacon Works?
* Send welcome messages as
Customer or Visitor enters
your store
* Send custom deals and offers
to customers based on their
buying behavior
* Track time spent and buying
behavior of customers in any
section of the store
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7. iBEACON
SYSTEM ARCHITECH
Typically an iBeacon system architech includes an iBeacon harware, an app or a smart device which can
perform a cetrain function when iBeacon devices triggers it and a business intelligence layer which defines
these functions
iBeacon hardware
which is compatible
with your device or app
Hardware
*
A trigger responsive app or
smart device which acts when
in proximity of the iBeacon
App
*
Business intelligence layer
that defines responses in
app or smart device
Intelligence*
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8. So what is so GREAT about iBeacons?
iBeacons allow businesses engage customers or visitors based on their location or proximity to the store, and send
them custom notifications and messages based on their behavior and buying habits. iBeacons offers tremendous
potential as how you can engage your visitors in real time, consider following examples
Send customized messages or
notifications based on the customer’s
location in any particular section of
the shop
Enhance customer loyalty and reward
regular customers with better offers
by knowing their visit details as they
arrive
Open a visit or ticket as a customer
approaches the clinic or health store
and manage the complete visit
automatically
Provide customers with indoor map
and navigation to facilitate them
through the whole store and provide
whole new shopping experience
Capture data on time spent by
customers at particular section of the
store and customize your offers
based on the same
Accept payments on the go from
customers and help them move away
from long queues of the billing
counter
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9. Let’s consider some real world
business applications for
businesses
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10. Retail Businesses
Send customized notifications about different
offers, coupons or personalized loyalty
programs based on the location, time and
purchase history of the shoppers.
Promotion
Enhance customer loyalty and reward regular
customers with better offers by knowing their
visit details as they arrive
Monitoring
Provide customers with indoor map and
navigation to facilitate them through the whole
store and provide whole new shopping
experience
Navigation
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11. Restaurants
Making reservations & manage orders even
before reaching the restaurant.
Reservations
Accept payments on the go from customers
and help them avoid waiting time
Payments
Walking around and getting notifications about
a nearby restaurant that can offer the type of
food we are looking for
Offers
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12. Hospitals
Making pre appointment by checking doctors availability in real time and
allowing real time check in as you enter the clinic or hospital
Appointments
Receiving information about rules of hospitals, history of patient, facilities,
recent developments and all kind of stuff that is important to hospital or
patients
Monitoring
Tracking the location and room number of the patient and other services
and guiding patients to relevant places if required
Navigation
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13. Workplace
Automatically mark the attendance of
employees as they enter the office premises
and leave aside traditional biometric and card
punching solutions
Attendance
Send relevant information, updates and
notifications to employees on the go when they
are in the office premises
Information
Track how your employees are spending their
time in office
Time Tracking
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14. Where is the future?
2015 is termed as year of iBeacon Technology which will redefine how
businesses engage their customers
On an average every one out of 4 retail business will embrace iBeacon
technology in coming year
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15. iBeacon based proximity solution for small businesses
mdex
mdex is targeted to small businesses such as restaurants, retail stores, hospitals,
clinics and office where they can set up iBeacon based proximity solutions for
their customers and visitors
Businesses can track check ins, send notifications and deals and do a lot of stuff to
engage their visitors
What we are doing?
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16. iBeacon based loyalty based solution for retail establishments
konekz
konekz is an iBeacon based loyalty based system targeting retail businesses to help
them improve footfall in their shops, improve customer loyalty through revisits
and improve probability of purchase through regular visits by customers
What we are doing?
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17. Dex Consulting is a leading mobility solution provider helping small and medium enterprises in strategizing, developing and
managing their mobility needs. We have been working with iBeacon technology to help business in defining their mobile
strategies, helping them develop relevant mobile solutions and managing them for better performance and productivity
We have been successful in earning the trust of small and medium enterprises and continue to assist businesses worldwide in
harnessing the power of technology to enhance their business processes and improve overall profitability.
ABOUT USMobility Solutions for Small and Medium Enterprises
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18. Interested in Discussing iBeacons
Arizona
Buckinghamshire
India
India
A- 89, 2nd Floor,
Sector 63, Noida, Uttar Pradesh,
India
+91-120-422-6110
UnitedStates
5235 South 39th Street,
Phoenix, AZ 85040
+1-646-929-3959
United Kingdom
14, Langport Cresent,
Oakhill Milton Keynes (MK5 6LZ),
Buckinghamshire, UK
+44-783-514-7255
dexDisclaimer: Images and figures used in the presentation are taken from internet and we thank the owners for the same.