Cash carries utmost important same as a resource in company or business. So the process of managing& generating cash is called as cash-flow management. A company or a business entity needs cash to meet its everyday operating expenses, asset purchase, marketing expenses etc. Sometimes, an unplanned cash flow management strategies lead to business failure. Cash-flow can be of two types both positive cash-flow and negative cash-flow. Positive cash-flow shows that the company has the cash to meet its obligations, which attracts investors but negative cash-flow shows the company has less cash to meet its daily obligations.