1. British Airways

2. Presentation Line Up
What is change management?
BA overview
Problems Faced due to the Merger
Change Direction
Measures of Change Management
Success of the Change Management
Application of the Lewin’s Change Management Model to
British Airways
Conclusion & Recommendations

3. What is Change Management?
“The coordination of a structured period
of transition from situation A to
situation B in order to achieve lasting
change within an organization”
(BNET Business Dictionary)

5. British Airways overview
Full service global airline, offering year-round low fares
Flag carrier airline of the United Kingdom
Founded in 1924 as Imperial Airways, and operated under
that name until 1935
1939, the airline was nationalized to form the British
Overseas Airways Corporation (BOAC)
1972, BOAC and BEA were combined under the British
Airways Board

6. Mission
“The World's Favourite Airline”
provide the full service experience and achieve
the target in both, in-flight and on the ground.

7. Problems Faced due to the Merger
Overstaffing
Acculturative Stress
Unsuited Management Structure

8. Change Direction
In 1987 it became privatized after 13 years being
operated as a state-owned company.
They incorporated a complete process of cultural
change and cost cutting.
Change in the leadership
A Structural Change

9. Measures of Change Management
Operational Change
Customer service improvement plans
Change in the top management
External and internal Audit
Reorganized the HR department
Changing the people’s attitude
Performance Based Salary System

10. Success of the Change Management
BA became more customer Focused
Strengthen their relationships with the
stakeholders
“Worlds Best Airline” in !989
Increase Profits
Hired Talented staff

11. Application of the Lewin’s Change
Management Model to British Airways

12. Conclusion &
Recommendations

13. Thank you