If using a standard HTML landing page avoid FlashUse a page with minimal Javascript (although this is required for Analytics)Large buttons & hyperlinks to make it easier for users to clickOn page simplicity – make sure content is to the point, and calls to action are prominent and high on the pageDon’t discount Mobile if your site isn’t mobile ready. Assess performance....tablet volume increasing so less of an issue
Click to call ads – ability to connect with consumer directly on a call.Site links – takes up more real estate