Insights From Where Marketing Meets IT

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Increasingly the CMO and the CIO are collaborating on tools to help both the marketing suite and the internal communications suite—for the mutual benefit of both. Here are a few insights form having worked in between both suites for the last 7 years.

Economia e finanças

Insights From Where
Marketing Meets IT.
Created for C.A.A.M.P
by Saren Sakurai

@saren
Group Account Director
Digital Marketing
User Experience
Marketing Automation
🤓

🤓@saren@saren
Liberal Arts Major
ENFP
Pisces
Monkey

CLIENTS
Consumer Goods
Automotive
Entertainment
Insurance
Health Care
Enterprise Software

Treat the Customer
as an Individual
Human Being

Let them choose
the channel of
communication.

Build a relationship
like you would with
a co-worker.

Who in the company
knows the answer to
my question?

How do you keep
knowledge from leaving
the company with an
individual?

Foster an environment
where employees
share and advise.
⭐⭐⭐⭐⭐
🍣🍺🍦

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