Personal Information
Organização/Local de trabalho
Washington, DC United States
Setor
Advertising / Marketing / PR
Sobre
A lead member of the Interactive Strategy team at RTCRM, with efforts focused on optimizing digital channel planning based on brand-to-consumer relationships. Specialization in FDA compliance in the pharmaceutical space, including managing development of tactics that meet fair balance guidelines and facilitate patient support. Prior to RTCRM, a number of years were spent with Razorfish, honing data analytics skills and maximizing client's ROI through SEM. A cum laude graduate from Cornell University, with a B.S. in Communications. A former NCAA Division I athlete. Currently pursuing a Masters in Public Policy from Georgetown University.
Marcadores
pharmaceutical industry
fda
digital marketing
digital
rtcrm
facebook features
facebook page
digital media
paid search advertising
interactive strategy
boomers
technology adoption
Ver mais
Documentos
(3)Gostaram
(5)RTC Perspectives: February 2012
RTC
•
Há 12 anos
An Eye On Google, Executive Summary Presentation
Ketzirah Lesser
•
Há 15 anos
Boomers in the Fourth Turning - Pecha Kucha
e-Patient Connections
•
Há 14 anos
Making Your Move in the Digital Age
RTC
•
Há 13 anos
Social Gaming - Farming is for N00bs
RTC
•
Há 13 anos
Personal Information
Organização/Local de trabalho
Washington, DC United States
Setor
Advertising / Marketing / PR
Sobre
A lead member of the Interactive Strategy team at RTCRM, with efforts focused on optimizing digital channel planning based on brand-to-consumer relationships. Specialization in FDA compliance in the pharmaceutical space, including managing development of tactics that meet fair balance guidelines and facilitate patient support. Prior to RTCRM, a number of years were spent with Razorfish, honing data analytics skills and maximizing client's ROI through SEM. A cum laude graduate from Cornell University, with a B.S. in Communications. A former NCAA Division I athlete. Currently pursuing a Masters in Public Policy from Georgetown University.
Marcadores
pharmaceutical industry
fda
digital marketing
digital
rtcrm
facebook features
facebook page
digital media
paid search advertising
interactive strategy
boomers
technology adoption
Ver mais