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PENYERAHAN DAN PENILAIAN TUGASAN 
ASSIGNMENT SUBMISSION AND ASSESSMENT 
_________________________________________________________________________ 
OUMM2103 
ENTREPRENEURSHIP 
MAY 2014 
_________________________________________________________________________ 
ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS 
1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam Bahasa Melayu dan 
Bahasa Inggeris / This assignment contains only ONE (1) question that is set in both Malay and 
English. 
2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English. 
3. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada MyVLE untuk 
penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan 
menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language 
version of the assignment template concerned from the MyVLE for preparation and submission 
of your assignment. Your assignment should be typed using 12 point Times New Roman font 
and 1.5 line spacing. 
4. Tugasan anda hendaklah mengandungi 2500 hingga 3000 patah perkataan tidak termasuk 
rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin 
soalan dan arahan tugasan dalam jawapan anda. Pemeriksa tidak akan membaca jawapan 
tugasan yang melebihi had patah perkataan yang dibenarkan. Jumlah perkataan hendaklah 
dinyatakan di penghujung tugasan anda. / Your assignment should be between 2500 to 3000 
words excluding references. Do not copy the assignment question and instructions to your 
answer. The number of words should be shown at the end of your assignment. Only assignment 
answer developed within the approximate word limit will be assessed. 
5. Anda dikehendaki menghantar tugasan SECARA ON-LINE melalui MyVLE. Sila rujuk kepada 
portal untuk arahan mengenai prosedur penghantaran tugasan secara on-line. Anda 
dinasihatkan menyimpan salinan tugasan yang dihantar dan bukti penghantaran untuk rujukan 
sendiri. / You must submit your assignment ON-LINE via the MyVLE. Refer to the portal for 
instructions on the procedures to submit your assignment on-line. You are advised to keep a 
copy of your submitted assignment and proof of the submission for personal reference. 
6. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. Fail tugasan yang 
dihantar mestilah dalam format MS-WORD (filename.doc). Sila pastikan fail adalah VERSI 
TERKINI yang BETUL. Fail yang tersalah hantar hendaklah dihantar semula secara on-line 
sebelum tamat tempoh penghantaran. / You can submit your assignment ONCE only in a SINGLE 
file. The file must be in MS-WORD format. Please ensure that you submit the CORRECT and 
latest version of file. File which is wrongly submitted must be re-submitted on-line before the 
deadline.
7. Tugasan anda hendaklah diserahkan antara 24hb Jun 2014 hingga 6hb Julai 2014. Serahan 
selepas 6hb Julai 2014 TIDAK akan diterima. / Your assignment must be submitted between 24th 
June 2014 until 6th July 2014. Submission after 6th July 2014 will NOT be accepted. 
8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda 
juga dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri . / 
Your assignment should be prepared individually. You should not copy another person’s 
assignment. You should also not plagiarise another person’s work as your own. 
PENILAIAN / EVALUATION 
Tugasan ini menyumbang sehingga 40% daripada jumlah markah kursus berkenaan dan akan dinilai 
berdasarkan kepada Rubrik yang dilampirkan. / This assignment accounts for 40% of the total 
marks for the course and shall be assessed based on the Rubrics attached . 
Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan Akhir Semester 
bermula. / You would be given feedback on the assignment before the Final Semester Examination 
commences. 
PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION 
Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk menentukan kadar 
pertindihan. Jika plagiarisme dikesan, markah akan dipotong seperti berikut: / Warning: The 
submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks 
would be deducted as follows: 
 Tugasan dengan pertindihan kandungan antara 10 - 30%: potongan 20% daripada jumlah 
markah yang diperoleh. 
 Tugasan dengan pertindihan kandungan antara 31 - 50%: potongan 40% daripada jumlah 
markah yang diperoleh. 
 Tugasan dengan pertindihan kandungan lebih daripada 50%: Markah sifar akan diberikan. 
 Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored. 
 Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored. 
Assignments with more than 50% overlap with others: Zero mark would be given.
ASSIGNMENT QUESTION 
PURPOSE 
This assignment is designed to develop learners’ ability to evaluate the elements of the macro 
environment and its relation to an organisation. 
Tugasan ini direka bentuk untuk meningkatkan keupayaan pelajar untuk menilai elemen-elemen 
persekitaran makro dan hubungannya dengan sesebuah organisasi 
REQUIREMENT 
Select an organisation which you are familiar with. Explain the elements of its macro environment 
and discuss how these element(s) affect your selected organisation. Recommend improvements 
that can be made by the organisation in managing the macro environment effectively. 
Pilih sebuah organisasi yang anda biasa dengan. Terangkan elemen-elemen persekitaran makro 
syarikat itu dan bincangkan bagaimana elemen-elemen tersebut memberi kesan ke atas organisasi 
pilihan anda. Cadangkan penambahbaikan yang boleh dilaksanakan oleh organisasi tersebut dalam 
menguruskan persekitaran makronya dengan berkesan. 
_________________________________________________________________________ 
MUKA SURAT TAMAT / END OF PAGE
ATTACHMENT 
ASSIGNMENT RUBRICS 
OUMM2103 /ENTREPRENEUSHIP / MAY14 
Criteria Weight 
Low Fair Above average Excellent Max 
0 1 2 3 4 Marks 
Description on the 
selected organisation 
1.5 
No description of the 
organisation were 
provided 
Brief and unclear 
description of the 
organisation’s name, 
industry, ownership, size and 
products were given 
Brief but clear description of 
the organisation’s name, 
industry, ownership, size and 
products were given 
A quite detailed and clear 
description of the 
organisation’s name, 
industry, ownership, size 
and products were given 
A detailed and clear 
description of the 
organisation’s name, 
industry, ownership, size 
and products were given 
6 
Huraian tentang 
organisasi yang dipilih 
Tiada huraian tentang 
organisasi disediakan 
Huraian yang ringkas, dan 
tidak jelas berhubung nama, 
industri, pemilikan, saiz dan 
produk organisasi diberikan. 
Huraian yang ringkas tetapi 
jelas berhubung nama, 
industri, pemilikan, saiz dan 
produk organisasi diberikan. 
Huraian yang agak terperinci 
dan jelas berhubung nama, 
industri, pemilikan, saiz dan 
produk organisasi diberikan. 
Huraian yang terperinci dan 
jelas berhubung nama, 
industri, pemilikan, saiz dan 
produk telah diberikan. 
Description on the 
general macro 
environment elements 
2.0 
No descriptions 
Very brief description on 
elements of macro 
environment were given. 
Only 1 relevant example or 
no relevant examples given. 
Brief description on elements 
of macro environment were 
provided. 2-4 relevant 
examples included. 
Quite detailed description 
on elements of the macro 
environment were 
provided. 5-7 relevant 
examples included. 
Detailed description on 
elements of the macro 
environment were provided. 
8 or more relevant examples 
included. 
8 
Huraian tentang 
elemen-elemen umum 
persekitaran makro 
Tiada huraian 
Huraian yang sangat ringkas 
tentang persekitaran makro 
diberikan. Hanya 1 atau tiada 
contoh relevan diberikan. 
Huraian yang ringkas tentang 
persekitaran makro diberikan. 
2-4 contoh relevan diberikan. 
Huraian yang agak terperinci 
tentang persekitaran makro 
diberikan. 5-7 contoh 
relevan diberikan. 
Huraian terperinci tentang 
persekitaran makro 
diberikan. 8 atau lebih 
contoh relevan diberikan. 
Identification and 
discussion on 
element(s) of macro 
environment that 
affects the selected 
organisation 
2.5 
No identification and 
discussion were given 
Incorrect identification of 
element(s) in the macro 
environment which affects 
the organisation were given. 
Discussion was not 
structured with no relevant 
examples given. 
Correct identification of 
element(s) in the macro 
environment which affects 
the organisation were given. 
Discussion was not 
structured but relevant 
examples given. 
Correct identification of 
element(s) in the macro 
environment which affects 
the organisation were 
given. Discussion was quite 
well structured with 
relevant examples given. 
Correct identification of 
element(s) in the macro 
environment which affect 
the organisation were given. 
Discussion was very 
structured with relevant 
examples given. 
10
Pengenalpastian dan 
perbincangan tentang 
elemen-elemen 
persekitaran makro 
yang memberikan kesan 
ke atas organisasi 
pi l ihan 
Tiada pengenalpastian dan 
perbincangan diberikan 
Pengenalpastian yang betul 
tentang elemen-elemen 
persekitaran makro yang 
memberikan kesan ke atas 
organisasi diberikan. 
Perbincangan tidak 
bers truktur dan tiada contoh 
relevan diberikan. 
Pengenalpastian yang betul 
tentang elemen-elemen 
persekitaran makro yang 
memberikan kesan ke atas 
organisasi diberikan. 
Perbincangan tidak 
bers truktur tetapi contoh 
relevan diberikan. 
Pengenalpastian yang betul 
tentang elemen-elemen 
persekitaran makro yang 
memberikan kesan ke atas 
organisasi diberikan. 
Perbincangan distrukturkan 
dengan agak baik dengan 
contoh relevan diberikan. 
Pengenalpastian yang betul 
tentang elemen-elemen 
persekitaran makro yang 
memberikan kesan ke atas 
organisasi diberikan. 
Perbincangan distrukturkan 
dengan baik dan contoh 
relevan diberikan. 
Recommendations to 
improve management 
of the macro 
environment in the 
selected organisation 
2.5 
No recommendations and 
justifications were 
provided 
1 recommendation to 
improve macro environment 
management were given 
with justification. 
2 recommendations to 
improve the macro 
environment management 
were given with justification. 
3 recommendations to 
improve the macro 
environment management 
were given with 
justifications 
4 feasible recommendations 
to improve the macro 
environment management 
were given with 
justifications. 
10 
Pengesyoran untuk 
penambahbaikan 
pengurusan 
persekitaran makro 
dalam organisasi pilihan 
Tiada pengesyoran dan 
jus ti fikasi diberikan. 
1 pengesyoran yang boleh 
di laksanakan untuk 
menambah baik pengurusan 
persekitaran makro yang 
tidak jelas diberikan dengan 
jus ti fikasi. 
2 pengesyoran yang boleh 
di laksanakan untuk 
menambah baik pengurusan 
persekitaran makro yang jelas 
diberikan dengan justifikasi. 
3 pengesyoran yang boleh 
di laksanakan untuk 
menambah baik pengurusan 
persekitaran makro yang 
jelas diberikan dengan 
jus ti fikasi 
4 pengesyoran yang boleh 
di laksanakan untuk 
menambah baik pengurusan 
persekitaran makro yang 
jelas diberikan dengan 
jus ti fikasi. 
Summary 
1.5 
No summary was given 
Irrelevant points were 
summarised. 
Only one key point was 
summarised. 
Two key points were 
summarised and 
presented in a coherent 
manner 
At least three key points 
were s summarised and 
presented in a coherent 
manner 
Ringkasan Tiada ringkasan 6 
diberikan 
Perkara yang tidak relevan 
telah ringkaskan 
Hanya satu perkara 
penting telah diringkaskan 
Dua perkara penting telah 
diringkaskan dan 
dipersembahkan dengan 
cara yang betul 
Sekurang-kurangnya tiga 
perkara penting telah 
diringkaskan dan 
dipersembahkan dengan 
cara yang betul 
Total points 10 40

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  • 1. PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT _________________________________________________________________________ OUMM2103 ENTREPRENEURSHIP MAY 2014 _________________________________________________________________________ ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS 1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam Bahasa Melayu dan Bahasa Inggeris / This assignment contains only ONE (1) question that is set in both Malay and English. 2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English. 3. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada MyVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language version of the assignment template concerned from the MyVLE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. Tugasan anda hendaklah mengandungi 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan anda. Pemeriksa tidak akan membaca jawapan tugasan yang melebihi had patah perkataan yang dibenarkan. Jumlah perkataan hendaklah dinyatakan di penghujung tugasan anda. / Your assignment should be between 2500 to 3000 words excluding references. Do not copy the assignment question and instructions to your answer. The number of words should be shown at the end of your assignment. Only assignment answer developed within the approximate word limit will be assessed. 5. Anda dikehendaki menghantar tugasan SECARA ON-LINE melalui MyVLE. Sila rujuk kepada portal untuk arahan mengenai prosedur penghantaran tugasan secara on-line. Anda dinasihatkan menyimpan salinan tugasan yang dihantar dan bukti penghantaran untuk rujukan sendiri. / You must submit your assignment ON-LINE via the MyVLE. Refer to the portal for instructions on the procedures to submit your assignment on-line. You are advised to keep a copy of your submitted assignment and proof of the submission for personal reference. 6. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. Fail tugasan yang dihantar mestilah dalam format MS-WORD (filename.doc). Sila pastikan fail adalah VERSI TERKINI yang BETUL. Fail yang tersalah hantar hendaklah dihantar semula secara on-line sebelum tamat tempoh penghantaran. / You can submit your assignment ONCE only in a SINGLE file. The file must be in MS-WORD format. Please ensure that you submit the CORRECT and latest version of file. File which is wrongly submitted must be re-submitted on-line before the deadline.
  • 2. 7. Tugasan anda hendaklah diserahkan antara 24hb Jun 2014 hingga 6hb Julai 2014. Serahan selepas 6hb Julai 2014 TIDAK akan diterima. / Your assignment must be submitted between 24th June 2014 until 6th July 2014. Submission after 6th July 2014 will NOT be accepted. 8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda juga dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri . / Your assignment should be prepared individually. You should not copy another person’s assignment. You should also not plagiarise another person’s work as your own. PENILAIAN / EVALUATION Tugasan ini menyumbang sehingga 40% daripada jumlah markah kursus berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. / This assignment accounts for 40% of the total marks for the course and shall be assessed based on the Rubrics attached . Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan Akhir Semester bermula. / You would be given feedback on the assignment before the Final Semester Examination commences. PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong seperti berikut: / Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks would be deducted as follows:  Tugasan dengan pertindihan kandungan antara 10 - 30%: potongan 20% daripada jumlah markah yang diperoleh.  Tugasan dengan pertindihan kandungan antara 31 - 50%: potongan 40% daripada jumlah markah yang diperoleh.  Tugasan dengan pertindihan kandungan lebih daripada 50%: Markah sifar akan diberikan.  Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored.  Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored. Assignments with more than 50% overlap with others: Zero mark would be given.
  • 3. ASSIGNMENT QUESTION PURPOSE This assignment is designed to develop learners’ ability to evaluate the elements of the macro environment and its relation to an organisation. Tugasan ini direka bentuk untuk meningkatkan keupayaan pelajar untuk menilai elemen-elemen persekitaran makro dan hubungannya dengan sesebuah organisasi REQUIREMENT Select an organisation which you are familiar with. Explain the elements of its macro environment and discuss how these element(s) affect your selected organisation. Recommend improvements that can be made by the organisation in managing the macro environment effectively. Pilih sebuah organisasi yang anda biasa dengan. Terangkan elemen-elemen persekitaran makro syarikat itu dan bincangkan bagaimana elemen-elemen tersebut memberi kesan ke atas organisasi pilihan anda. Cadangkan penambahbaikan yang boleh dilaksanakan oleh organisasi tersebut dalam menguruskan persekitaran makronya dengan berkesan. _________________________________________________________________________ MUKA SURAT TAMAT / END OF PAGE
  • 4. ATTACHMENT ASSIGNMENT RUBRICS OUMM2103 /ENTREPRENEUSHIP / MAY14 Criteria Weight Low Fair Above average Excellent Max 0 1 2 3 4 Marks Description on the selected organisation 1.5 No description of the organisation were provided Brief and unclear description of the organisation’s name, industry, ownership, size and products were given Brief but clear description of the organisation’s name, industry, ownership, size and products were given A quite detailed and clear description of the organisation’s name, industry, ownership, size and products were given A detailed and clear description of the organisation’s name, industry, ownership, size and products were given 6 Huraian tentang organisasi yang dipilih Tiada huraian tentang organisasi disediakan Huraian yang ringkas, dan tidak jelas berhubung nama, industri, pemilikan, saiz dan produk organisasi diberikan. Huraian yang ringkas tetapi jelas berhubung nama, industri, pemilikan, saiz dan produk organisasi diberikan. Huraian yang agak terperinci dan jelas berhubung nama, industri, pemilikan, saiz dan produk organisasi diberikan. Huraian yang terperinci dan jelas berhubung nama, industri, pemilikan, saiz dan produk telah diberikan. Description on the general macro environment elements 2.0 No descriptions Very brief description on elements of macro environment were given. Only 1 relevant example or no relevant examples given. Brief description on elements of macro environment were provided. 2-4 relevant examples included. Quite detailed description on elements of the macro environment were provided. 5-7 relevant examples included. Detailed description on elements of the macro environment were provided. 8 or more relevant examples included. 8 Huraian tentang elemen-elemen umum persekitaran makro Tiada huraian Huraian yang sangat ringkas tentang persekitaran makro diberikan. Hanya 1 atau tiada contoh relevan diberikan. Huraian yang ringkas tentang persekitaran makro diberikan. 2-4 contoh relevan diberikan. Huraian yang agak terperinci tentang persekitaran makro diberikan. 5-7 contoh relevan diberikan. Huraian terperinci tentang persekitaran makro diberikan. 8 atau lebih contoh relevan diberikan. Identification and discussion on element(s) of macro environment that affects the selected organisation 2.5 No identification and discussion were given Incorrect identification of element(s) in the macro environment which affects the organisation were given. Discussion was not structured with no relevant examples given. Correct identification of element(s) in the macro environment which affects the organisation were given. Discussion was not structured but relevant examples given. Correct identification of element(s) in the macro environment which affects the organisation were given. Discussion was quite well structured with relevant examples given. Correct identification of element(s) in the macro environment which affect the organisation were given. Discussion was very structured with relevant examples given. 10
  • 5. Pengenalpastian dan perbincangan tentang elemen-elemen persekitaran makro yang memberikan kesan ke atas organisasi pi l ihan Tiada pengenalpastian dan perbincangan diberikan Pengenalpastian yang betul tentang elemen-elemen persekitaran makro yang memberikan kesan ke atas organisasi diberikan. Perbincangan tidak bers truktur dan tiada contoh relevan diberikan. Pengenalpastian yang betul tentang elemen-elemen persekitaran makro yang memberikan kesan ke atas organisasi diberikan. Perbincangan tidak bers truktur tetapi contoh relevan diberikan. Pengenalpastian yang betul tentang elemen-elemen persekitaran makro yang memberikan kesan ke atas organisasi diberikan. Perbincangan distrukturkan dengan agak baik dengan contoh relevan diberikan. Pengenalpastian yang betul tentang elemen-elemen persekitaran makro yang memberikan kesan ke atas organisasi diberikan. Perbincangan distrukturkan dengan baik dan contoh relevan diberikan. Recommendations to improve management of the macro environment in the selected organisation 2.5 No recommendations and justifications were provided 1 recommendation to improve macro environment management were given with justification. 2 recommendations to improve the macro environment management were given with justification. 3 recommendations to improve the macro environment management were given with justifications 4 feasible recommendations to improve the macro environment management were given with justifications. 10 Pengesyoran untuk penambahbaikan pengurusan persekitaran makro dalam organisasi pilihan Tiada pengesyoran dan jus ti fikasi diberikan. 1 pengesyoran yang boleh di laksanakan untuk menambah baik pengurusan persekitaran makro yang tidak jelas diberikan dengan jus ti fikasi. 2 pengesyoran yang boleh di laksanakan untuk menambah baik pengurusan persekitaran makro yang jelas diberikan dengan justifikasi. 3 pengesyoran yang boleh di laksanakan untuk menambah baik pengurusan persekitaran makro yang jelas diberikan dengan jus ti fikasi 4 pengesyoran yang boleh di laksanakan untuk menambah baik pengurusan persekitaran makro yang jelas diberikan dengan jus ti fikasi. Summary 1.5 No summary was given Irrelevant points were summarised. Only one key point was summarised. Two key points were summarised and presented in a coherent manner At least three key points were s summarised and presented in a coherent manner Ringkasan Tiada ringkasan 6 diberikan Perkara yang tidak relevan telah ringkaskan Hanya satu perkara penting telah diringkaskan Dua perkara penting telah diringkaskan dan dipersembahkan dengan cara yang betul Sekurang-kurangnya tiga perkara penting telah diringkaskan dan dipersembahkan dengan cara yang betul Total points 10 40