Engage all senses focuses on how companies strategically appeal to consumers' senses of smell, touch, and sound to enhance brand recognition and satisfaction. Specifically, it discusses how automobile manufacturers craft artificial "new car" smells, supermarkets spread the scent of fresh bread, and mobile phone producers carefully design the right weight. It also notes that familiar sounds, like ring tones and engine noises, strongly associate with brands and that fitting music or removing "silent hold" tones impacts customer experiences.

1. ENGAGE ALL SENSES

2. SMELL

3. Have you ever noticed the smell of freshly brewed coffee in shopping streets?

4. Would a new car be as exciting without that 'new car' smell? Would you be very disappointed if we told you that the 'new car' smell is artificial? I don’t think so. All automobile manufacturers have specialists who make sure a new car smells just right.

5. Did you know that supermarkets distribute the sense of freshly baked bread in their bake-off departments?

6. Have you already tried “chocolate sniffing”?

7. Did you know that the smell of oranges can have a positive effect on the mood of people in a disco? The smell of oranges turns the visitors happy and relaxed, they stay longer and consume more.

8. TOUCH

9. Have you been working with smart boards?

10. Do you know that mobile producers spend a lot of research to find out the right weight for a new mobile? The average weight of a cell phone is between 200 grams and 800 grams otherwise it's too heavy or light!

11. Did you know that lots of effort is spent on making the right feeling of keys on a piano or laptop keyboard.

12. SOUND

13. Research proves that ads with music that ‘fits’ the brand are 96% more likely to be remembered than those with non-fit music.

14. AT&T found out that when you put on ‘silent hold’ nearly 60% of all callers hang up.

15. According to Lindstrom 74% of Europeans recognize the Nokia ring tone and associate the tone with the brand.

16. When Porsche switched from an air-cooled engine to a water-cooled one, they received a tremendous number of complaints. What was the matter? The familiar Porsche sound had disappeared. Porsche moved heaven and earth to develop a new exhaust system whose sound was as close to the old, familiar one as possible.