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Cross industry inspiration

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Innovation is nothing without inspiration. Going an innovation journey to develop new products, services or business models, as such involves a lot of inspiration hunting. And this inspiration can come from everywhere.

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Cross industry inspiration

  1. 1. CROSS INDUSTRY INNOVATION red zezel - sara pieters - www.redzezel.com - sara@redzezel.com
  2. 2. SOME EXAMPLES TO START
  3. 3. BMW’s iDrive system was transferred from the game industry
  4. 4. Nike Shox shoes were adapted from Formula One racing shock absorbers
  5. 5. WORX QBIT twist & Go automatic screwdriver was inspired by the design of a revolver.
  6. 6. The GE Adventure Series MRI scanner
  7. 7. Vacuum cleaning meets sawmill
  8. 8. Eggs meet wine
  9. 9. Lights meets services
  10. 10. Restaurant meets airport
  11. 11. Cross-industry innovation is drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.
  12. 12. Adapt Enrich Customize Take one element Learn Experiment Modify …
  13. 13. 0. BASIC PRINCIPLES
  14. 14. No  one  lives  long  enough   to  learn  everything  by   star2ng  from  scratch.   -­‐Brian  Tracy-­‐     SOMEONE  HAS  SOLVED     YOUR  PROBLEM  
  15. 15. 1.  the  unknown   2.  all  knowledge   3.  non-­‐compe66eve  industries   4.  compe66ve  industries   5.  company   6.  team   7.  you   1.      2.      3.      4.      5.      6.      7.      YOUR  GALAXY  OF  KNOWLEDGE  
  16. 16. •  Generate  curiosity  in  the  listener   •  Are  thought-­‐provoking   •  Surface  underlying  assump6ons   •  Channel  aEen6on   •  Focus  inquiry   •  S6mulate  reflec6ve  conversa6on   •  Generate  energy   •  Evoke  more  ques6ons     BEAUTIFUL  QUESTIONS  
  17. 17. •  Why  do  they  give  you  a  Jaguar  for  a   test  drive  but  you  can’t  sleep  in  a   house  you  want  to  buy?   •  Why  do  we  get  previews  and  samples   everywhere  yet  do  we  s6ll  order   from  text-­‐based  menus  in   restaurants?   •  Why  does  a  pa6ent  get  lost  in  a   hospital,  while  in  retail  the   customer’s  rou6ng  is  a  true  science?   •  Why  are  cars  leQ  unused  for  nearly   20  hours  a  day?   •  What  if  your  mobile  phone  told  you   when  you’ve  eaten  enough,  rather   than  your  stomach?     BEAUTIFUL  QUESTIONS  
  18. 18. Find at least 3 beautiful questions for your industry   BEAUTIFUL  QUESTIONS  
  19. 19. 1. YOUR STRENGTHS
  20. 20. use your strengths in other sectors
  21. 21. THE  ODON  DEVICE  
  22. 22. THE  ODON  DEVICE  
  23. 23. FACE  RECOGNITION  
  24. 24. FACE  RECOGNITION  
  25. 25. CAR  RECOGNITION  
  26. 26. STADIUM  ENTERTAINMENT  
  27. 27. RETAIL  EXPERIENCE  
  28. 28. use your strengths to reinvent yourself
  29. 29. NEW  OPPORTUNITY  
  30. 30. 2. START WITH THE CUSTOMER
  31. 31. subsititute
  32. 32. MOVIES  OR  NETFLIX  OR  SPA  OR  DINNER  OR...      
  33. 33. RESTAURANT  =  FOOD  
  34. 34. complementary
  35. 35. DEEP  DIVE  IN  OTHER  SECTORS  
  36. 36. DEEP  DIVE  IN  OTHER  SECTORS  
  37. 37. combine
  38. 38. COMBINE  FOR  MORE  VALUE  
  39. 39. DO  IMPOSSIBLE  THINGS  
  40. 40. CHANGE  BEHAVIOUR  
  41. 41. CUT  COSTS  ELEGANTLY  
  42. 42. REDUCE  COMPLEXITY  DRAMATICALLY  
  43. 43. DO  THE  OPPOSITE  
  44. 44. REMOVE  ONE  CRUCIAL  ELEMENT  
  45. 45. REMOVE  ONE  CRUCIAL  ELEMENT  
  46. 46. 3. ABSTRACTION OF YOUR CHALLENGE
  47. 47. DEMAND  AND  OFFER  
  48. 48. DEMAND  AND  OFFER  
  49. 49. 4. ABSTRACTION OF OTHERS STRENGTHS
  50. 50. WHAT  WOULD  X  DO?  
  51. 51. WHAT  WOULD  X  DO?  
  52. 52. WHAT  WOULD  X  DO?  
  53. 53. Military  inspira2on:   Camouflage  telephone  poles     INTERESTING  SECTORS  
  54. 54. Formula  1  pit  stop:   Fast  food  drive-­‐through     INTERESTING  SECTORS  
  55. 55. Airplane  landing  gear:   First  foldable  baby  pram  Owen   Maclaren   INTERESTING  SECTORS  
  56. 56. Fast  fashion  &  futuris2c  fabrics   INTERESTING  SECTORS  
  57. 57. Space  technology   Water  filters,  scratch-­‐resistant  lenses,   memory  foam  maEresses,  baby  food,   space  blankets,  LEDs,  joys6ck,...   INTERESTING  SECTORS  
  58. 58. 5. ABSTRACTION OF ‘WILD GEESE’
  59. 59. THE  POWER  OF  THE  UNEXPECTED  
  60. 60. TAP  INTO  ARTS  
  61. 61. BURN  YOUR  BUSINESS  
  62. 62. BECOME  A  NATURAL  
  63. 63. BIOMIMICRY  
  64. 64. BIOMIMICRY  
  65. 65. PAINTING  WITH  MICROSOFT  EXCEL  
  66. 66. BAD  BUSINESS  &  STRANGE  SECTORS   Mob   Espionage   Drug  trade   Fraud  squad   Gaming  industry   Metro  tunnelling   Hurricane  hunters   Demoli6on  industry   Underground  economy   Crime  scene  inves6ga6on   Boeing  manufacturing  site   Organised  crime   Polar  research  sta6on  construc6on   High-­‐voltage  power  lines  maintenance   Counterfeit  consumer  goods   Avalanche  rescue  teams   Submarine  construc6on   Casino  management   Lobbying  industry   House  movers   Porn  industry   Da6ng  sites   Mining   Take  a  look  at  these  special   sectors  and  look  for  3   principles  that  make  them   successful.  Try  to  adapt   these  principles  for  your   organisa6on.    
  67. 67. CROSS-­‐INDUSTRY  JACKPOT   hEp://www.crossindustryinnova6on.com/slotmachine  
  68. 68. red zezel - sara pieters - www.redzezel.com - sara@redzezel.com YOUR STRENGTHS START WITH THE CUSTOMER YOUR CHALLENGE combine subsititute complementary use your strengths in other sectors CROSS INDUSTRY INNOVATION use your strengths to reinvent yourself WILD GEESE OTHERS STRENGTHS

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