Inspiration leads to innovation: 5 take aways from the Red Zezel inspiration tour to Amsterdam

1. take aways from
the Red Zezel inspiration tour to Amsterdam
www.redzezel.com - www.redzezelinspires.com
5 tips
TO BOOST
your business

2. I guide companies on their innovation path
and show them how creativity
can result in the creation of
new products, services or business models.
INSPIRATION IS
ONE OF THE KEYS
TO INNOVATION.
That’s why I organize inspiring tours.
www.redzezelinspires.com
Hi,
I am SARA Pieters
founder of Red Zezel

3. In this desk I share with you
MY 5 TAKE AWAYS
from the last inspiration tour
that I organized.

4. MIX TO CREATE ADDEDVALUE
1.

5. MIX TO CREATE ADDEDVALUE
1.
Marie-Stella-Maris strongly believes that people have the right to live in
dignity, which includes the right to clean, safe and accessible (drinking) water.
Having access to clean water will empower people to take control of their
lives and build their own future.That’s why for each product purchased, they
donate a fixed amount towards clean drinking water projects worldwide.
But Marie-Stella-Maris is more than that. It is a lifestyle brand
offering natural care products, luxurious home fragrances
and natural mineral water.

6. HOW COULDYOU CREATE
MORE ADDEDVALUE
BY MIXING IN SOME
UNEXPECTED
PRODUCTS AND SERVICES?
1.

7. STORYTELLING THAT STICKS
2.

8. STORYTELLING THAT STICKS
2.
Almost 11 years ago the Dutch investigative reporter Teun (Tony) launched
an investigation about the use of slavery within the cocoa industry. He was
literally shocked to discover that most of the chocolate on supermarket
shelves was harvested by slaves - worse, by child slaves. He decided to do
something about it. Tony’s Chocolonely’s vision is 100% slave free
chocolate. Not just their chocolate, but all chocolate worldwide.
With incredibly tasty chocolate, with a very strong story,
they lead by example and show the world chocolate can
be made differently: in taste, packaging and the way they
treat cocoa farmers.

9. HOW COULDYOU TAP INTO
THE POWER OF
YOUR CORPORATE STORY?
2.

10. COOPERATE TO ACCELERATE
3.

11. COOPERATE TO ACCELERATE
3.
Do you know how dirty the jeans industry is? Making a single jean requires
7000 litres of water and large amounts of toxic chemicals that in many cases
are released into drinking water without any treatment.Work standards and
pollution are horrific.Although most A-brands take efforts to clean up their
own production, Denim City feels there's a responsibility to connect
inspire the industry to collaborate towards clean innovations. Denim
City offers a platform for all jeans brands to work
together, and not as competitors, towards a Brighter
Blue. They make this industry cleaner, dryer and smarter through
education, research innovation, enterprise and networking.

12. WITH WHICH
PARTNERS OR STAKEHOLDERS
COULDYOU COLLABORATE
TO ACCELERATE?
3.

13. DIGITALISE TO CREATE MORE SERVICE
4.

14. DIGITALISE TO CREATE MORE SERVICE
4.
CityHub
is
an
urban
hotel
for
digital
na4ves.
You
make
your
reserva4on
online
and
you
enter
your
details
into
the
computers
at
the
entrance.
This
is
the
way
you
check
in.
A?er
this,
you
will
receive
a
wristband.
With
this
you
can
open
your
cabin
door,
your
hub,
enter
City
Hub
and
buy
yourself
or
your
friends
drinks
at
the
self
service
bar.
Yes,
you
can
tap
your
own
beer.
Everything
is
digital.
You
will
even
get
a
free
mobile
WIFI
hotspot,
so
you
can
enjoy
free
internet
in
the
whole
city.
And...
hotel
staff
are
exempted
from
administra4ve
tasks
and
are
upgraded
to
CityHosts.
CityHosts
point
the
way
during
your
stay,
they
know
what’s
new,
what's
hot,
what’s
not
and
are
24/7
available.

15. WHICH PROCESSES COULD
YOU DIGITALISE
TO CREATE MORE SERVICE?
4.

16. THE GOOD CAUSE WINS
5.

17. THE GOOD CAUSE WINS
5.
InStock
is
an
ini4a4ve
that
addresses
food
waste
challenges
in
an
innova4ve
and
entrepreneurial
way.
Four
young
people
who
were
previously
working
for
Albert
Heijn
and
its
mother
company
Ahold,
came
up
with
the
idea
of
opening
a
restaurant
serving
the
food
that
would
otherwise
be
discarded.
Their
proposal
won
the
“Best
Idea
of
Young
Ahold”
and
InStock
was
created
as
a
pop-­‐up
restaurant.
A?er
a
successful
trial
period,
InStock
now
has
a
permanent
home
in
Amsterdam.
On
a
daily
basis,
fruits,
vegetables
and
bread
are
picked
up
from
Albert
Heijn
stores
using
an
electric
minivan,
making
transport
of
the
food
as
sustainable.
A
few
other
suppliers
provide
meat,
fish,
chocolate
and
beer
that
would
otherwise
be
discarded.
Then
the
chefs
are
tasked
with
crea4ng
delicious
meals
based
on
this
“daily
harvest”,
which
they
accomplish
every
4me.
In
this
way,
Instock
turns
food
surplus
into
delicious
meals,
day
by
day.

18. HOW CANYOU MAKEYOUR
BUSINESS ANDYOUR SECTOR
FUTURE PROOF
SUSTAINABLE?
5.

19. Red Zezel guides companies on their innovation path
and shows them how creativity
can result in the creation of
new products, services or business models.
more info on www.redzezel.com
INSPIRATION IS
ONE OF THE KEYS
TO INNOVATION.
That’s why we also organize inspiring tours.
more info on www.redzezelinspires.com