Business model of Avis, their marketing strategies and recommendation

1. Presented by
Sarang Banubakde Parth Nagar
Varun Balakrishnan Geetika Mahajan
Saurabh Mhase Avinash.V

2. Warren
Avis
1946
Corporate
office in the
UK
1960
Zeda Car
Rental &
Tours
Introduction
of ‘Wizard’
1967 1970 1970-1990
Glen Van
Heerden
1999
Entry into
India
Barloworld
limited
2005
Zipcar
2013
Largest
licensee
outside
USA
HISTORY
1980s

3. Transporta
tion
Car Rental
AVIS Access,Assist
Venture into Tourism
TOTAL PRODUCT CONCEPT

4. Highly attractive Moderately
Attractive
Low Attractiveness
Hotels
Localites
Travelers
Events
Business
Segmentation Table

5. High number of Services Offered
Low number of Services offered
High
Geographical
presence
Low
Geographical
Presence
Avis India
Car rental India
Clear car rental
Orix India IndiaRentACar
Positioning
Map

6. Subsidiaries
• AVIS Rent a Car is a subsidiary of Avis Budget
Group
• Budget Truck rental
• Zipcar
• Payless Car Rental

8. AVIS
Chauffeur
Drive Luxury Cars
Point 2
Point
Re-fueling
services
Truck
Rental
Coach
Charters
Mini leaseSelf drive
Avis Assist
Avis Access
Avis e-Toll
Fleet
Accident
Manageme
nt
Car Mall -
Used Car
Sales
Product
& Services

9. Place :
• Highest Geographical Presence in the world
• Wide range of inventory : Avis purchases on
average 21,000 cars per year
• Accessible at Airports, Hotels and the world wide web

10. Promotion :
• Traditional Advertising and Slogans
• Avis Derby – Participation in high-profile event sponsorships
1. Nedbank Golf Challenge
2. Women’s World Cup of Golf
3. SA Tennis Open
• CSR Programmes – ‘Avis Cares’,Recycling of
water
• Joint Ventures with British Airways,Lufthansa,Jet
Airways,Radisson,Oberoi Hotels,SBI and American Express
• Avis Loyalty Programme – ‘Avis First’

11. Pricing Strategies:
• Dynamic
1. Hourly and Daily
2. Weekly and Monthly
3. e-Toll
• Discounts and special packages
• Favored pricing for the customers for
ventures Avis is associated with

12. Recent Developments
• Acquired Zipcar in January,2013.
• Opened two new Avis locations in Goa and
Amritsar
• Buys the sixth largest car rental ‘Payless Car
Rental’ for $50 million cash

13. Strategies to Improve growth in India
• Adopt Mainstream Strategy
• Improve on their advertising
• Geographical penetration in other cities
• Venture into the tourism sector

14. Thank You