It’s common knowledge these days that having a mobile presence for your business is one of the best things you can do. Being accessible to your customers via mobile is simply smart business nowadays, as such a huge percentage of people are surfing the web and conducting business solely via mobile. The question is, should you have a mobile optimized website or a mobile app? Both? How do you decide? We’ll explore the differences between a mobile website and a mobile app so you can make an educated decision on which one can propel your business forward. Mobile Websites A mobile website is basically just a website that is optimized specifically for smaller screens, often has touch-screen capabilities and is more streamlined for ease of access and visibility. They are designed to be accessible through any mobile browser on almost all smart phones. All you have to do is type in the URL on your device, and the site automatically detects that it is being accessed through a mobile device, changing its settings to optimized media. Mobile Apps A mobile app is a bit more engaging, and to many people, better. An app must be downloaded and installed to your device, such as a smart phone or tablet. You access it from a mobile marketplace like Google Play, the Apple App Store, or Amazon Marketplace (and others). While it takes more effort to download and install (and more room on your device, of course), it offers specific features and functions that websites do not. Mobile-optimized website - Makes websites more accessible for smart phone and tablet users - Mobile friendly layout, improving functionality and visibility - Easy accessibility - Simple but effective functionality Mobile App - User control over features and functions - Customer-specific incentives, rewards and communication - On-the-go functionality - Push notifications, geofencing, and localized marketing - Social media interaction - Loyalty programs - Mobile payments and accounting features - One-tap functionality - Increased customer engagement Both mobile apps and mobile websites have a place in the mobile driven market these days. Mobile apps & mobile websites have many upsides to consider. However, it is a good idea for most businesses to have both, but if you are hard-pressed to choose one, we’d go with a mobile app every time. You can offer your customers much more engaging functionality that will show a higher return on investment. Customers are likely to download the app when they find out about all of the incentives and rewards involved, they’ll share on social media, which will allow you to recruit more clients, and you can always be available to them 24/7. You can offer your customers excellent customer service and save time and money on your end through streamlined functionality. Apps are the way of the future simply because they offer both your business and your patrons around-the-clock accessibility, ease of access, fun and convenient

1. MOBILE APPS VS
MOBILE WEBSITES
529 MOBILE SOLUTIONS
216-282-4277
WWW.529MOBILE.COM

2. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
We recently surveyed over 500
small business owners with both a
mobile app and a mobile website to
determine which returned a higher
return on investment.
The results showed that both
mobile apps and mobile websites
are important pieces of a small
business mobile marketing strategy.
RECENT SURVEY

3. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
WHICH RETURNED
A HIGHER ROI?
MOBILE APPS MOBILE WEBSITES
WHICH DO
CUSTOMERS PREFER?
BEST FOR GETTING
NEW CUSTOMERS?
BEST FOR REPEAT
CUSTOMERS?
85%75%
25%
75% 86%
25% 14%15%
MOBILE APPS VS MOBILE WEBSITES

4. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
41%
CUSTOMER
LOYALTY
7%
OTHER
19%
CUSTOMER
SERVICE
15%
INCREASED
REVENUE
10%
IMPROVED
COMMUNICATION
8%
TO STAND OUT
TOP REASONS FOR A MOBILE APP

5. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
Without having both
a mobile website and
mobile app, you are
losing at least 25%
of your customer’s
share of mind!
MOST IMPORTANT?
WHAT IS MORE IMPORTANT?
MOBILE APPS MOBILE WEBSITES
10%
9%
PUSH NOTIFICATIONS EMAIL MARKETING
PUSH NOTIFICATION OPEN RATES
VERSUS EMAIL MARKETING?
97%
13%

6. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
There are approximately 6.8 billion mobile
users in the world.
By 2016 67% of the world will have at least
one mobile phone.
85% of people prefer mobile apps.
MOBILE ONLY USERS

7. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
+ Developed with standard web development
tools and technologies.
+ Built once and works on ALL devices and
browsers.
+ Typically less expensive than app
development.
+ Can be found via standard online search.
MOBILE WEBSITES

8. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
+ Increase customer loyalty and retention
+ Robust user experience.
+ Native to smartphones; using features such
as, GPS, camera, microphone, etc.
+ Downloaded/Installed from the marketplace
and stored locally on a user’s device.
+ Can be used without being connected to WiFi.
+ Engage with your BEST customer at any
time, Push Notifications.
MOBILE APPS

9. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
+ Your customers prefer apps over mobile websites.
+ Apps continue to dominate the mobile web.
WHY MOBILE APPS?
MOBILE APPS MOBILE WEBSITES
PERCENTAGE OF TIME SPENT
2013
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2014
80%
20%
86%
14%

10. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
85% of users prefer mobile apps over mobile website according
to a survey by Compuware APM.
PREFERENCE?
Net benefits of
Mobile Apps vs.
Mobile websites: 85%
55%
48%
40%
28%
27%
26%
3%
11%
1%
More convenient
Faster
Easier to browse
Better user experience
Easier to check bank account
Easier to shop
None of these
I have no preference
I prefer mobile websites

11. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
APPS VS MOBILE WEB
PURE MOBILE WEBSITE
Accessed through browsing
Static, navigational user interface
Requires connection
Somewhat limited features
PURE MOBILE APP
Accessed after being installed
Interactive user interface
Available offline
Can make use of phone features
such as location services,
camera, etc.

12. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
We offer BOTH and they are BOTH important!
I WANT BOTH
+1%
MOBILE APPS MOBILE WEBSITES DESKTOP
+24%
DIGITAL TIME SPENT GROWTH DRIVEN BY APPS
Source: comSource Media Metrix Multi-Platform & Mobile Metrix, U.S., June 2013 - June 2014
MINUTES(BILLIONS)
2013
1,400
1,200
1,000
800
600
400
200
0
2014
+52%
+17%

13. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
+ Mobilize your business simply and easily!
+ Bring in new business and increase repeat customers.
+ We’re mobile experts and AFFORDABLE.
WHY 529 MOBILE SOLUTIONS?
529 Mobile Solutions (529 Mobile) is a full-service mobile marketing company
dedicated to meeting and exceeding the expectations of our clients. Our team
has been providing enterprise based solutions to entrepreneurs, businesses
and communities both domestically and internationally for over 10 years. We
are focused on providing operational mobile solutions to businesses in order
to give them an edge in the fast growing mobile market.
ABOUT 529 MOBILE SOLUTIONS

14. MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
Mike Ficzner // Chief Mobility Officer
Phone: 216-282-4277
Email: mike@529apps.com
www.529Mobile.com
www.CatholicMobileApps.com
CONTACT US