Overview of C.R.A.P. design principles (Contrast, Repetition, Alignment, and Proximity), and the elements used to execute those principles (line, color, shape, scale, texture, and space) for beginners.

1. basic principles of
DESIGN!
i believe in you. you can do this.!
!
– sarah baker!

2. OBJECTIVE:!
By the end of this training, you should have a basic
understanding of the core principles of effective visual
communication, and the elements used to achieve them.!

3. AGENDA:!
• your PRESENTer!
• HEAD, heart & hand skills!
• the BIG PICTURE overview!
• deep dive into design PRINCIPLES and ELEMENTS!
• BREAK it OUT!
• regroup & reVIEW!

4. let’s do this thing.!

8. GESTALT!An organized whole that is perceived
as more than the sum of its parts.!

9. C.R.A.P.!
Contrast | Repetition | Alignment | Proximity!

10. C.R.A.P.!
Contrast | Repetition | Alignment | Proximity!
line | color | shape | scale | texture | space!

13. CONTRAST!
The state of being strikingly different from
something else, typically something in juxtaposition
or close association. Contrast allows us to
emphasize what is most important.!

18. REPETITION!
The recurrence of an object or event. Repetition
can create consistency and show that different
things are related.!

32. ALIGNMENT!
This allows elements to create visual connections !
to one another; it intentionally creates order.!

42. (sidenote: margins)!

44. PROXIMITY!
Nearness in space or relationship. By placing
similar types of information close to one another,
these things become more of a visual unit.!

47. ELEMENTS!!

48. LINE!

54. COLOR!

58. SHAPE!

65. SCALE!

68. TEXTURE!

71. SPACE!

75. (typography)!

77. Serif
!
Sans Serif!

78. Display
!
Text !

81. CRAP!
in action!

87. QUESTIONS?!
!
!
sarah baker!
baker@neworganizing.com!
@bakerbk!