Social Media and LinkedIn Workshop for Universities and Colleges
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Social Media Workshop Presentation for Universities and Colleges, career and guidance counselors. This presentation has been given at Northeastern University and MIT.
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Social Media and LinkedIn Workshop for Universities and Colleges
- 1. Sarah Merion June 16, 2009 Social Media Seminar
- 2. What does getting a J-O- B r e a l l y m e a n ?
- 4. "News controlled by the people, for the people.” @AlexShalman "Information content created by people using highly accessible and scalable publishing technologies” @danschawbel "People using technology to communicate” @athill "A bottomless discussion over coffee you enjoy with the smartest minds around–everyday :)” @craigmurray Idea, thought, information, and relationship exchange
- 5. • Connect and network • Ask/answer questions • Establish self as expert • Gather research/data/resources • Become a thought leader • Stumble upon a job
- 6. Build a following of raving fans
- 7. The 4 Big Social Media Forces
- 10. The Easy Stuff Headline Photo Status Summary Specialties URL
- 11. “My Company” is BORING. = H U G E Opportunity Cost
- 12. “Other” is the new Pink.
- 13. words use
- 14. POWER UP!!!
- 15. Don’t Be This Guy
- 17. Hi Sarah, It was so great meeting you last night at the Law School event! I really enjoyed hearing about what you do. Looking forward to connecting with you again. Best regards, Maureen
- 18. Tribe It Up!
- 22. • Twitter is a social messaging utility for staying connected in real-time • Twitter is the pathway to spiritual enlightenment • Twitter is a news platform • Twitter is for risotto lovers • Twitter is the talk of the town lately • Twitter is like a breath of fresh air on the Social Media scene Twitter is a micro-blogging application that allows you to send tweets of up to 140 characters
- 23. This is what 140 characters looks like. It's actually longer than you might expect. If you add URLs, sometimes you have to get cr8tiv.
- 24. 1. Create a social media plan What Now? 2. Write out your goals 3. Benchmark your results
Notas do Editor
- So – you want a JOB? You can’t just walk the walk you gotta talk the talk. Getting a JOB doesn’t mean a) ask for one, b) beg for one. It means you are… see next slide
- On an organic level, what is a job? At the root of it, it is being -thoughful -passionate -and engaged Those three things TOGETHER will lead you on a path/journey/proccess/whatever to getting a job. The end justifies the means – you work hard, show people that you’re smart and actually can do things, and they’ll want to hire you. Think of it as an interview/audition without even having one. Every status update, connection you make, tweet, message, etc, is like an audition for a job that you don’t know exists and you don’t know if you want it.
- # How to build a following of raving fans for your product or service How we do this: provide give aways, contests, opt in email box, groups Successes: My group on LinkedIn has 15,000 members.... providing a newsletter for the group Your show has 500,000 viewers without any advertizing... all social media and PR
- Topic 1: How to get started with online networking sites like LinkedIn, Facebook, and Twitter:
- What’s your company? What’s your website? What’s your blog?
- MORAL OF THE STORY IS: Use power words!!!!!!!!!!! -headline -summary -expertise -current and past experience
- Use the word “I”, not “Lewis Howes. Do not write in the 3rd person. -
- why this is bad What you should do instead… next slide
- Talk about importance of groups -being in them -responding to and starting discussions -starting your own groups Next slide to illustrate importance/power of owning your own group
- 3 Action Steps: 1. Create an event on Facebook or LinkedIn events application 2. Stay active (status and profile updates) 3. Be ready to react
- TA-DA! With social media, you hit 100% of the time. Why? Because you converge your interests and passions with people who actually care. You can connect to people on social media that