Sarah Farrand

Toronto, Canada Area Canada

Senior Director, Strategy at Watt International

Advertising / Marketing / PR

Relationship builder who partners across all levels and functions to ensure marketing objectives align with client strategies. Strategy guru who develops a deep understanding of consumers and the competitive landscape in order to create comprehensive marketing/branding directives; delivered game changing consumer insights for major corporate and government clients in both Canada and the UK. Influential leader who gains the “buy-in” of creative teams and clients by clearly communicating credible strategies and compelling visions of success.