Slides to a free PD webinar I gave on June 15, 2010 on how to successfully market a language program. A link to the webinar recording is available here: http://drsaraheaton.wordpress.com/2010/07/27/global-trends-webinar-followup/

1. Successfully promoting
and marketing your
language program
A professional development webinar
sponsored by Elluminate
June 2010
Dr. Sarah Elaine Eaton
Consultant, Speaker, Author

2. Objectives
• Introduction to marketing
• Strategies and tips for
marketing language programs
• Social media and networking
for marketing language
programs
• Q &A

3. Thank You...
• Thank you to Elluminate and
to Steve Hargadon in
particular.
• My clients of the past 10
years - language schools and
program directors.

4. 101 Ways to Market Your
Language Program

5. Introduction to
Marketing
• 4 Ps of Marketing
• Product
• Price
• Place
• Promotion

6. Product
• Language courses can be
thought of as “services” or
“products”
• General - (horizontal markets)
• Specialized - (vertical markets)

7. Price
• Setting the price of your
program depends on a number
of factors:
• Costs
• Minimum / Max enrollments
• Competition

8. Place
• Where are your courses held?
• Where do you market your
courses? What are your
“marketing channels”?
• Here are a few tips for working
with agents...

9. Promotion
• This is what most school
administrators think of when
they think of “marketing”.
• Brand your program consistently.
• Have a logo - and use it.

10. Strategies and tips
• Establish an honest budget for
marketing.
• Set annual, monthly and weekly
goals for marketing.
• Market your organization “from the
inside out”

11. Social media for
marketing
• Facebook - Under 40s; one study
reports women over 55 are the
fastest growing demographic.
• Linked In - Professional tool - 35 - 55
• Twitter - 24 - 54 year olds are early
adopters; Majority are 45-54.

12. Facebook
• How to Make a Facebook Fan Page
http://wp.me/pNAh3-3V

13. Thank you!
As a thank you for taking the time to be
here, I’d like you to have a copy of my
new e-book. It’s my gift to you.
It’s available from
www.drsaraheaton.wordpress.com
Click on the “Free ebook” tab.
You don’t have to give your e-mail
address or any personal information.
Just click and it’s yours.

14. Contact Information
• Sarah Elaine Eaton, Ph.D.
• www.eatonintl.com
• www.drsaraheaton.wordpress.com
• sarahelaineeaton@gmail.com
• Twitter: DrSarahEaton
• Slideshare: http://
www.slideshare.net/saraheaton