1. FOUNDATION PORTFOLIO IN MEDIA -
EVALUATION
Sarah Al-Jourani

2. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?

3. USE CONVENTIONS
MY MAGAZINE OTHER MAGAZINE

4. Music magazine Larger font used for
CONVENTIONS USED shown through larger main article
articles on music
blogs and tunes
Bold selling line
Cover lines
Large masthead in appropriate to main
top centre of features within and
magazine covered by target audience (light
main image to show rock and chart music
importance of artist artists)
Free downloads is
used as an incentive Black white and pink
for audience to colour scheme
purchase the followed throughout
magazine magazine
Music Magazine in
clear through artist
used on front cover
Barcode and issue and bands featured
on front of magazine in titles

5. Artists featured on
front are both facing
the camera and the
CONVENTIONS USED audience directly
Artists image’s importance Largest font belongs
is shown as it’s placed to main article shown
over magazine title in magazine

6. USE CONVENTIONS
MY MAGAZINE OTHER MAGAZINE

7. Contents title
CONVENTIONS USED
Date/Issue of
magazine
Images of main
features of
magazine
Colour scheme Artists image’s
continues in importance is shown
contents page though cropped out
image
Page numbers
show the feature
pages
Subscription details

8. USE CONVENTIONS
MY MAGAZINE OTHER MAGAZINE

9. CONVENTIONS USED
Indented first letter
Artist name written
in bold
Large image of
Text written in
artist cropped over
columns
half article

10. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT DEVELOP & CHALLENGER
FORMS AND CONVENTIONS OF REAL
MEDIA PRODUCTS?

11. DEVELOP AND CHALLENGE
CONVENTIONS
MY MAGAZINE OTHER MAGAZINE

12. DEVELOP AND CHALLENGE
CONVENTIONS My magazine challenges usual
conventions of rock music magazine
by appealing to a dominant female
audience through a pink white and
black colour scheme
My magazine
challenges the
conventions of
rock magazines
through the use of
a bold typeface for
the title rather than
a broken font
synonymous of
rock magazines
My magazine challenges conventions of normal rock magazines
through the use of an image of a female artist only on the front cover

13. DEVELOP AND CHALLENGE
CONEVTNTIONS
MY MAGAZINE OTHER MAGAZINE

14. DEVELOP AND CHALLENGE
CONVENTIONS My magazine challenges
conventions of contents
pages through the minimal
use of images on the contents
page, this provides emphasis
on only the main features
My magazine challenges
conventions of a contents
page through the use of a
section specifically for
weekly found features of
the magazine.
My magazine develops the ‘subscription’ section used on some
contents pages by also giving 3 reasons why the audience
should subscribe, the feature will be used weekly

15. DEVELOP AND CHALLENGE
CONVENTIONS
MY MAGAZINE OTHER MAGAZINE

16. DEVELOP AND CHALLENGE
CONVENTIONS My magazine challenges
conventions of a double page
spread by not using
quotations from the article to
advertise it on the page.
My magazine develops
conventions by using one
large main image of the artist
however it is a mid-shot to
emphasis on her femininity
through her makeup
My Magazine does not use
multiple entry points as the
example above shows.

17. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?

18. REPRESENTING ANY dominantly represents females as they
The CLASS FEMALE
are
magazine
shown through images and
written about through the magazine.
Females are also represented through the
pink colour scheme.
Middle class are represented in the
magazine shown by the clothing the main
female wears throughout. Her clothing is not
designer and can be afforded by middle
class readers.
Youth is also represented in my magazine as
the majority of images are of females and a
band (in the contents page) of a young adult
age range. I feel my magazine represents
young female artists as confident through the
way my main model stares confidently in the
camera on the cover page.

19. REPRESENTING
Leather magazine represents a wide range of artists from
various ethnic and social backgrounds, as it also shows
unsigned bands and artists. The front image represents
a female artist portrayed as being independent and
strong, a misconception throughout all ages and
ethnicities around the world from all music scene’s in
that women don’t belong in the music scene as much as
men.
As you turn to the contents page there is an image of an
unsigned band ‘undercurrent’ of which consists 5 male
artists ranging in age from 19-31 and from ethnic
backgrounds ranging from British-Iraqi. Leather
magazine aims to open the music market to promote
bands from all backgrounds. RnB and Rap music is
often associated with ‘black music culture’ and a lot of
urban dialect and jargon is often used in magazines
such as VIBE, however, Leather uses no colloquial
language so that the magazine is accessible for people
from all backgrounds.

20. WHAT KIND OF MEDIA INSTITUTIONS
MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

21. DISTRIBUTING MY MAGAZINE
BAUER IPC MEDIA
 A renown multinational  Also a renown multinational
company who are well built company who could easily
and could fund my fund Leather into a
magazine easily. successful industry.
 Owners of Kerrang they  Owners of NME they have a
already have a successful successful target market,
market for a similar that is slightly similar to
magazine to mine. mine.
 By using ‘Synergy’, Leather
and Kerrang could be used
to promote each-other for
free, and as the target
market is similar it would be
successful.

22. DISTRIBUTING MY MAGAZINE
As my magazine is aimed at older teens/young adults,
they have more disposable income to spend on
magazines. If I used a company such as Bauer to
distribute my magazine, it would be found on shelves in
WH Smith and supermarkets such as Tesco and
Sainsbury's.
In an on-the-go society however, people find they don’t
have time to buy magazines, especially the younger
generations, so I will offer the subscription service where
the magazine can be delivered to the audience members
home, an online store where the magazine can be
purchased and sent out. Another idea for distributing the
magazine is having an ‘app’ for smart/android phones
where the target audience can buy the magazine to their
phone and read it weekly.

23. WHO WOULD BE THE AUDIENCE FOR
YOUR MEDIA PRODUCT? HOW DID
YOU ATTRACT/ADDRESS YOUR
AUDIENCE?

24. AUDIENCE
The audience for my magazine is Females between the ages of 14/15 to
about 22/23. The females will be fans of rock music and chart music.
How I attracted my Female audience:
•Pink, white and black colour scheme
is often synonomous of a very
feminine magazine and automatically
attracts female audience.
•Dominant female artist used on main
cover, dressed in feminine clothing.
•Rock fans are attracted to the
magazine through the features of
other rock bands titled on the front
cover.

25. AUDIENCE - CONTINUED
How I attracted my Female audience:
•Fashion article in the magazine will
attract the female audience to
purchasing ‘gig’ and ‘festival’ wear.
•The white background is synonomous
of fashion magazines often read by
woman and targeted at a female
audience, I used a white background
to also attract a female audience.
•The main article and double page
spread is on a rock artist who is a
female, attracts the intended audience
as she is both an artist of the music
they are fans of and a female role
model.

26. WHAT HAVE YOU LEARNT ABOUT
TECHNOLOGIES FROM THE PROCESS
OF CONSTRUCTING THIS PRODUCT?

27. TECHNOLOGIES
During the creation of my media product, a music
magazine, I’ve learnt a great deal about technologies
and they have vastly helped, and improved, my media
product had I been without them. During the process of
creating my product I regularly blogged about what I’d
done and so in parts of my answer to this question I’ll
reference these blog entries or make use of the screen
prints featured in these blog entries.
To make my product I used a number of different
technologies. Needless to say, I used a computer but
below is a list of other technologies I made use of for the
task; -Digital Camera -Digital Video Camera -Scanner -
Adobe Photoshop -Quark Xpress -Internet Explorer
(Blogger and numerous other websites) -Microsoft
Word/Open Office Writer -Microsoft PowerPoint/Open
Office Impress

28. TENCHOLOGIES
Overall technology has helped me with my task of
creating a front cover, contents page and double-
page spread in numerous ways and without it; the
end product I created would be considerably less
professional and of a lesser quality. It would have
also resulted in me being less organised and
showing less cohesive and clear research,
planning, skills and evidencing.

29. LOOKING BACK AT YOUR PRELIMINARY
TASK, WHAT DO YOU FEEL YOU HAVE
LEARNT IN THE PROGRESSION FROM IT TO
THE FULL PRODUCT?