Great white paper from Buddy Media on Facebook's timeline

1. How to Master
Facebook Timeline
and Ads
WHITE
PAPER

2. Introduction 3
New Reach Generator Product 4
New Facebook Ad Units 6
Timeline Is Here 8
Tie It All Together 13
Conclusion 15
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3. Introduction
New Reach Generator product:
New ad units:
Timeline is here:
Tie it all together:
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4. New Reach Generator Product
Increase Your Reach
Invest in Content to Engage Your Fans
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5. content. In this
Post and turned it
into an ad.
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6. New Facebook Ad Units
Understand the Options Within Facebook Ads
Premium Ads.
Marketplace Ads.
The graphic shows
the different
opportunities for
advertisements within
New opportunities
include mobile and the
log-out screen.
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7. Marketplace ads,
the right-hand side
of the News Feed
and Timeline, can be
targeted toward users
Let Your Fans Choose Your Ad Creative for You
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8. Timeline Is Here
Create Great Content for Your Page with Timeline
The use of the
new aesthetic
functionality of
Timeline immediately
conveys the desired
brand image
for Subway.
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9. Old Spice uses a
bright, bold cover
photo to grab the
attention of users,
making a product
such as deodorant
very exciting.
Cover Photo and Apps
.
Cover Photo:
Logo:
Tab Image:
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10. ™
The ability to add a
third sapplet within
ProfileBuddy in the
Buddy Media social
marketing suite gives
brands extra flexibility
for their tabs.
The SXSW Coffee
Cash Cart tab on the
Buddy Media Page
uses a background
image to utilize the
extra space on the
810-pixel-width tabs.
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11. Pinned Posts
This Walmart
pinned Post
reflects a large,
high-quality image
of a featured dish
for its users.
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12. Fill Your Timeline with Content
The Today Show
filled in much of
the show’s history
upon the launch
of its Timeline and
featured a primate
anchor on the show
from February
1953.
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13. Tie It All Together
Tie It All Together—Build Your Fan Base
™
.
American Girl
grows its fan base
through engaging
Posts and links to its
Facebook tabs.
and Page Engagement
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14. The Ford Mustang
tab on the Ford
Mustang Page provides
a great deal of content
with which fans
can engage.
take a Post created in
using a Facebook
engagement.
Add Facebook Paid Ads to Create More
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15. Conclusion
The Old Versus the New
your content.
Contact us at info@buddymedia.com, or follow us on:
ddymedia
buddymedia.com
+Buddy Media
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