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EUROCONTROL Overall
ATM/CNS Target Architecture


The case of missing information
EUROCONTROL

 EUROCONTROL: the European
 Organisation for the Safety of Air
 Navigation
 Intergovernmental organisation
 39 Member States and the
 European Community
EUROCONTROL Overall ATM/CNS Target
Architecture - OATA

 ”Plug-and-play” management system
 Integration of technology and operations
 to simplify air traffic management in
 EUROCONTROL member states
 Several working groups
 One steering group
 Several working meetings per annum
 Four annual steering group meetings
OATA - Stakeholders
OATA – Main working documents
 Concept of Operations (ConOps) providing
 detailed description of the Operational Concept for
 OATA
 Associated Operational Scenarios and Use Cases
 Logical model of the proposed Overall ATM/CNS
 Target Architecture
 Detailed specification of ATM 2000+ Strategy
 system enablers
 Architecture Evolution plan for European Civil
 Aviation Conference
 Transition plans for selected stakeholders
 Initial Validation, Safety, and Implementation
 Assessment reports
OATA

 Steering committee received all
 documents for review and input
 Steering committee supposed pass
 on the documents to senior
 engineers in their organisations for
 further review and input
 All developments were done in UML
 language Rational Rose
Rational Rose
Problem – Project side

  Developments were advancing at a
  rather advanced pace
  Not enough input from steering
  group and corporate engineers
  Project members needed more input
  and reviews to ensure development
  were accurate
  Project members felt as they were
  developing “in the dark”
Problem – Steering committee

 High-level engineers which hadn't worked
 with technical analysis for years
 27+ nationalities, including the US and
 Japan
 Steering committee didn't provide
 necessary input
 Wasn't going to stand up in front of a
 large audience of international peers and
 admit that they didn't understand the
 information sent
Communications' situation

 ”Neutral” position
 Not an engineers myself
 Can turn technical information into
 non-technical texts
 Senior managers felt they could
 speak to me without “loosing face”
OATA – situation and problem to
solve

 Steering committee didn't provide
 input
 Developers weren't certain the
 covered the ground they needed
 IF there was input the input came
 too late
 Corporate engineers complained
 about not being engaged enough in
 the process
OATA - communications

 With communications you start with
 the solution
 Here the solution was more and
 timelier input
 Preferably also more contacts with
 the stakeholders
OATA – how to advance




    What would you do?
    Why? How?
Way forward and Findings

 Conducted several interviews 1-2-1
 with steering committee members
 Unanimous result: couldn't read
 Rational Rose documents
 Management summary too long for
 the time steering group members
 could allocate to the documentation
 Didn't know whom to forward the
 documents too
Solution

A newsletter of maximum three pages
Written and produced by me in a non-
technical language
Received a lot of criticism from the
project team for “treating the readers
as fools”
Web site
Seminars, workshops etc.
Newsletter
Newsletter
Results - Readership

 They liked reading it
 Quick, simple and cheerful
 The readership (Steering committee)
 got document they could digest
 Based on its content they forwarded
 the programme documents in their
 organisation for evaluation and input
Results – Programme group

 Necessary evaluation and input was
 received
 Better contacts with stakholder
 engineers and developers
 Better development as result
 Both groups
  −   Better co-operation
How do you learn this?

 Personality trait – curious and want
 to know how “things” work
 Ask, ask, ask
 Learn to ask the right questions
 It's OK to be “stupid”
 Easiest way it to try to put yourself
 in the audiences shoes
Why do I think this fun?

 Engineers are solution minded
 Matter in our daily lives
 Look into the future
 Interesting to figure out how to
 ”sell” technical concepts to a non-
 technical audience
 Actually make a difference in 100
 years!
Questions?


Sara Magdalena Goldberger,
gold@goldkom.se

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The case of the missing information - Communications in Public affairs

  • 1. EUROCONTROL Overall ATM/CNS Target Architecture The case of missing information
  • 2. EUROCONTROL EUROCONTROL: the European Organisation for the Safety of Air Navigation Intergovernmental organisation 39 Member States and the European Community
  • 3. EUROCONTROL Overall ATM/CNS Target Architecture - OATA ”Plug-and-play” management system Integration of technology and operations to simplify air traffic management in EUROCONTROL member states Several working groups One steering group Several working meetings per annum Four annual steering group meetings
  • 5. OATA – Main working documents Concept of Operations (ConOps) providing detailed description of the Operational Concept for OATA Associated Operational Scenarios and Use Cases Logical model of the proposed Overall ATM/CNS Target Architecture Detailed specification of ATM 2000+ Strategy system enablers Architecture Evolution plan for European Civil Aviation Conference Transition plans for selected stakeholders Initial Validation, Safety, and Implementation Assessment reports
  • 6. OATA Steering committee received all documents for review and input Steering committee supposed pass on the documents to senior engineers in their organisations for further review and input All developments were done in UML language Rational Rose
  • 8. Problem – Project side Developments were advancing at a rather advanced pace Not enough input from steering group and corporate engineers Project members needed more input and reviews to ensure development were accurate Project members felt as they were developing “in the dark”
  • 9. Problem – Steering committee High-level engineers which hadn't worked with technical analysis for years 27+ nationalities, including the US and Japan Steering committee didn't provide necessary input Wasn't going to stand up in front of a large audience of international peers and admit that they didn't understand the information sent
  • 10. Communications' situation ”Neutral” position Not an engineers myself Can turn technical information into non-technical texts Senior managers felt they could speak to me without “loosing face”
  • 11. OATA – situation and problem to solve Steering committee didn't provide input Developers weren't certain the covered the ground they needed IF there was input the input came too late Corporate engineers complained about not being engaged enough in the process
  • 12. OATA - communications With communications you start with the solution Here the solution was more and timelier input Preferably also more contacts with the stakeholders
  • 13. OATA – how to advance What would you do? Why? How?
  • 14. Way forward and Findings Conducted several interviews 1-2-1 with steering committee members Unanimous result: couldn't read Rational Rose documents Management summary too long for the time steering group members could allocate to the documentation Didn't know whom to forward the documents too
  • 15. Solution A newsletter of maximum three pages Written and produced by me in a non- technical language Received a lot of criticism from the project team for “treating the readers as fools” Web site Seminars, workshops etc.
  • 18. Results - Readership They liked reading it Quick, simple and cheerful The readership (Steering committee) got document they could digest Based on its content they forwarded the programme documents in their organisation for evaluation and input
  • 19. Results – Programme group Necessary evaluation and input was received Better contacts with stakholder engineers and developers Better development as result Both groups − Better co-operation
  • 20. How do you learn this? Personality trait – curious and want to know how “things” work Ask, ask, ask Learn to ask the right questions It's OK to be “stupid” Easiest way it to try to put yourself in the audiences shoes
  • 21. Why do I think this fun? Engineers are solution minded Matter in our daily lives Look into the future Interesting to figure out how to ”sell” technical concepts to a non- technical audience Actually make a difference in 100 years!