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How to win friends using web2.0

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Sara Robinson
Sara Robinson

The document provides guidance on developing an effective social media strategy and presence for an organization. It discusses analyzing where the organization currently stands online, defining objectives and target audiences, developing appropriate messaging, choosing relevant social media platforms like Twitter and Facebook, and measuring results against objectives. Key aspects include understanding audience behaviors, building online communities, engaging in conversations, and shifting from one-way communication to interaction.

TecnologiaNegócios
1 de 70
Social media: A Guide Positif Politics November 2011
Social media: A Revolution ,[object Object],[object Object]
What is social media?
Different types of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Live Exercise: Your social media savvy
Social media makes the world go around
How it is changing the media landscape ,[object Object],[object Object],[object Object],[object Object],[object Object]
How it relates to business / organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities and Threats
Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional marketing vs social media
Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media strategy: An overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where are you now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do you want to be? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities vs Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience behaviours ,[object Object],[object Object],[object Object]
Technographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technographics tool ,[object Object],[object Object],[object Object]
Quiz: Your social media type Where are you on this ladder?
Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media platforms
Where are organisations concentrating efforts?
Twitter
What is Twitter? ,[object Object],[object Object],[object Object]
What is Twitter? ,[object Object],[object Object],[object Object]
Anatomy of Twitter
Important definitions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Important definitions ,[object Object],[object Object],[object Object],[object Object]
Twitter management ,[object Object],[object Object]
Finding who to follow ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building a following ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tweeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rules of engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gigwise and #JohnTerry
Twitter list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook
Facebook: Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An evolution 2005
An evolution 2011
Facebook: Where is it now? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook for organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study: I Will for Wales Use of a bespoke app to spread message of a pledge virally
Earth Hour
Pages updates ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook places ,[object Object],[object Object],[object Object],[object Object]
Linked In
Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
Profiles - digital CVs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimise your profile ,[object Object],[object Object],[object Object]
Creating a company page ,[object Object],[object Object],[object Object],[object Object],[object Object]
Linked In: Build a network ,[object Object],[object Object],[object Object]
Linked In Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linked In & Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video killed the radio star
The power of video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Charity/non-profit YouTube classics ,[object Object],[object Object],[object Object],[object Object]
Google + ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy round-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two way ,[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Agile Nation ,[object Object],[object Object],[object Object]
Case study: Agile Nation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agile Nation: Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agile Nation: Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The final results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Any questions?

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