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Semelhante a From 24/7 to 9-5: Real Time for Real Peopl
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From 24/7 to 9-5: Real Time for Real Peopl
- 1. From 24/7 to 9-5 Real Time for Real People Presented by Sara Croft, Media Specialist at BohlsenPR Jen Regnier, Account Executive at BohlsenPR
- 2. Agenda What are your social media goals? Finding your audience Establishing a plan Measurement Resources When enough is enough
- 4. Brand/product awareness and reputation management
- 5. Provide customer service and engagement
- 9. Membership
- 12. Location
- 15. Facebook
- 16. Blogs
- 17. Ning communities
- 18. Foursquare
- 19. Yelp
- 20. Google+
- 21. Eons.com
- 22. Flickr
- 23. Myspace
- 24. Soundcloud
- 25. LinkedIN
- 26. Skype
- 27. Goodreads
- 28. YouTube
- 30. Search accounts by location with Nearbytweets.com, Twitterlocal.com
- 31. Search tweets by keyword with time parameters at Topsy.com
- 32. Search Twitter lists with Listorious.com
- 36. Know your keywords --
- 37. Brand names
- 38. Products
- 40. Google searching competitors – who is following them?
- 42. Who will do the work?
- 43. Have you done your research?
- 44. Who is your audience?
- 46. 10 minutes – posting updates/content on Facebook and Twitter (using a scheduler)
- 50. Engagement
- 51. Contests
- 52. Vacations and sick days
- 54. Measure ROI, engagement and interaction
- 55. Create a social media strategic plan
- 61. Responding to user posts, mentions, retweets or direct messagesEstablish priorities – what’s more important to do first?
- 62. Scheduling tools Can’t decide when to schedule that tweet? Timely.com does it for you
- 67. Mentions/replies
- 70. “Likes” – updates, page
- 71. Comments
- 72. Click-throughs
- 74. Pageviews
- 75. Bounce rate
- 76. Avg time on site
- 78. Compete
- 80. Twitsprout
- 81. Bit.ly
- 83. Social Mention
- 84. Twilert
- 95. Twitter – Ecofon, Twitter for iPhone, Twitterific
- 96. Blogging – Wordpress, Posteorus, Tumblr
- 97. LinkedIN
- 99. Hootsuite
Notas do Editor
- Introduce session - Sara
- - Sara
- Examples or pull from audienceImage- Sara
- It may be helpful to think of your audience in terms of categories, such as:Potential and current clients/customersJournalists and editors, news sources (Media?)BloggersSuppliers/partnersInfluencers- Jen
- Ning communities – like smaller indiana, usually focused around an overall theme (book blogs)Eons.com – network for senior citizensMyspace isn’t dead – musicians are still using itSoundcloud – “new” myspace- Jen
- Twitterlocal – customers can find businesses by location- Sara
- - Jen
- Groups are starting to look and interact more like Facebook pagesImage- Jen
- - Sara
- - Sara
- - Sara
- PAY THEM, seriously.- Sara/Jen
- Do not have to answer all at once; make sure you respond within 24 hours of post – on weekends, answer following Monday. - Jen
- - Sara
- Manage multiple accounts? Hootsuite’s publisher lets you view by day, week, month and by profile- Sara
- Time savers- Sara
- See only what’s popular and being shared the most, beta versions, link preview within the tweet and can send email updates to you- Jen
- Who is going to measure? How often do you report? Find a reporting system that is quick and efficient.Reinforce the fact that this presentation is about time management and not content/strategy. We’ll provide the tools- Jen
- Screen shots of analytics on different sites – do we need to categorize these - Jen
- - Jen
- - Sara
- - Jen
- SproutSocial – Squealers BBQ – add your twitter, facebook, FB page, linked in and googleanaytlcs accounts- Sara
- -Sara
- - Jen, export as excel file, click generated one-time link for real-time data, bookmark
- - Jen
- Twitter Counter - Jen
- Unique monthly visitors - Jen
- Tweetdeck – combines your facebook news feed and - Sara
- - Sara