This document outlines a marketing plan for a new fast food restaurant called Papa John's. The key points are: 1. The restaurant aims to be the market leader in the fast food industry by providing high quality, nutritious foods prepared according to Islamic principles. 2. The plan includes objectives to capture the whole Peshawar city market, expand products and business throughout Pakistan, and increase profits. 3. The marketing strategy involves segmenting the city into zones, opening 4 branches initially, and targeting families, kids and young people. 4. Competition and the restaurant's strengths (e.g. management, technology) and weaknesses (e.g. new business) are analyzed.

1. ID# 11161
MBA 90
IQRA NATIONAL UNIVERSITY
PESHAWAR
SAQIB UR REHMAN

3. 1) VISION
2) MISSION
3) INTRODUCTION
4) OBJECTIVES
5) MARKETING STRATEGY
6) ANALYZING COMPETITORS
7) SWOT ANALYSIS
8) MARKETING MIX
9) BUDGET
10)CONTROL

4. To be the Global Leader in QualityTaste
VISION

5. To set world class standards in the fast food
industry through providing a diverse range of
high quality food products that are prepared in
accordance with Islamic principles striving to
satisfy consumers taste and needs and serving
the society

7. INTRODUCTION
World class standard foods
Fresh & Delicious Foods
Nutritious Foods
Providing outstanding environment
Separate lounges for kids, youngsters and
families
The most educated and respected crew

8. To capture the whole fast food market of
Peshawar city
To increase the length of product line
To expand business throughout Pakistan
To increase profit
To satisfy superior customer needs and wants
To build a good relation with customers

10. SEGMENTATION
GEOGRAPHICALLY
Geographically we will divide Peshawar city into 4 zones to
capture the whole market.
A zone include Town, University road, Tehkal,
B zone include Saddar, Cant area, Gull berg, Shami road,
C zone include Gullbahar, Hashtnagri, Khyber Bazaar, Firdous,
D zone include Hayatabad and the adjacent area,

11. We will open 4 Branches in Peshawar city.
Main branch will be in Town.
2nd branch will be is saddar,
3rd branch will be in Gulbahar
4th branch will be in Hayatabad Phase 4 market.
We will target kids, youngsters, couples and families over their.

12.  Our quality of service at cheaper price will be the key to our
success.
 We will keep in mind the lower class, middle class and
upper class, so we will set the lowest possible prices in
market.
 We will make sure to build a good position in the market
through our quality, taste and services.

13. OUR COMPETITORS
I looked at my competitors and I thought
that, If they could do it, I could do it. And if,
they are popular and doing well, I could
compete with them.
Tommy Hilfiger

14. Chief Burger
Esspressive Lounge
Thames Burger
Moroso
Mr. Cod
Black & Yellow Lounge
Taste in Train
Pizza Hut
KFC

16. STRENGTH
 Strong management
 Surplus amount in millions
 Introducing surprising low price deals
 Updated technology Plant for cooking
 Quality taste
 Strong supply chain
 Specialists available for specialized jobs & tasks
 Hire experienced staff
 Employee’s medical insurance
 Targeted to lower, middle & upper class people
 Price power
 Free home delivery upto 4 km

17. WEAKNESSES
New in fast food industry
Strong Competitors
No Market shares

18. Online market
New products
To Increase the distribution network
To Acquiring the newer technology and techniques
Market is very big and attractive
To take over on the competitors
To increase the demand of quality food

19. Terrorism
Political instability
Mature Market
New entrance from the existing competitors
Economic instability
Increase of general sales tax
Every day’s Gas problems

21. The Product will be unique in preparation and
presentation.
The Product will be serve in a way that it will be
easy and fast to consume without oiling the hands.
The service level will be maintained to cater to
customer need.
Packaging will be more attractive.

22. 1. PIZZA
2. BURGERS
3. SANDWICHES
4. ROLLS
5. SOUP
6. SOFT DRINK & HOT DRINKS

23. While keeping in mind our customers we will set the
lowest possible prices in the market

24. CHICKEN TIKKA PIZZA
SIZE SMALL MEDIUM LARGE FAMILY
Cost 140 200 300 400
Profit 160 250 350 500
Net Price 300 450 650 900

25. BURGER
TYPES COST PROFIT Net PRICE
Zinger Crispy Burger 100 70 170
Zinger Cheese Burger 110 80 190
Jalapeno Cheese Burger 100 70 170
Jalapeno Burger 90 70 160
Beef Burger 100 80 180
Beef Cheese Burger 110 80 190
ChickenTikka Burger 110 70 180

26. SANDWICHES
TYPES COST PROFIT NET PRICE
Club Sandwich 70 100 170
Chicken Sandwich 50 90 140
Fish Sandwich 50 90 140
Vegetarian Sandwich 30 70 100

27. PLACEMENT
Outlets will be approachable
Net and clean environment for dining
Parking space available
Take away service.
Riders will be available for free home delivery
service up to 4km.
Online Order Service.

28. Raw Material Supplier
Producer
Distributor
Consumer

29. We will Promote our restaurant through quality
foods and will prove that we are the best in market.
In other we will Promote our Business through
electronic media, print media, social media,
brouchers and bill boards.

30. ADVERTISEMENT
 We will start our advertisement activity from a
month ago.
 We will play a psychological game through an
advetisement.
 We will hire a personality for this purpose and will
make him a brand ambassador for a year.
 We will introduce brand name’s shirts, caps etc

31. Hello Peshawar
TAKE A REST
PAPA JOHN’S Bringing a taste into your door step

32. BUDGET
S. No DISCRIPTION AMOUNT
(m/Rs)
1 Building Rent (per year) 9.6
2 Renovation 06
3 Furniture 02
4 Plant, Appliances & Utensils 04
5 Office Stationary (per year) 0.4
6 Computers & other Devices 02
7 IT Networking 1.5
8 Salaries andWages (per year) 10
9 Promotion (per year) 30
10 Gas, Electric,Cable &Telephone Bills (per year) 4.8
11 Vehicles 15
12 Vehicles Expenses (per year) 0.5
13 Other Expenses (per year) 01
NetTotal 86.8 m/Rs

33. MEASURING
COMPARING
CORRECTING