![Why Utilize Big Data Now?
12/3/2013
1. Unstructured big data is ~80% of all useful information
2. Unstructured big data is growing at >10x rate of structured data
Web 1.0
Google
Yahoo
MS
>$100B Market
Wave 3.0 …..
The Need to Extract Trends &
Meaning from Big Data Chaos
in ‘Real Time’
Web 2.0
Facebook
LinkedIn
Proprietary
Unstructured data growth
[Source: Merrill Lynch]
Twitter
2
2000s
UP 2013, Santa Clara
2010s
© Trendicy Corp
2020s](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Smart big data's new role in optimizing clinical 4
- 1. 12/3/2013 Smart Big Data’s New Role in Optimizing Clinical Trial Efficiency UP 2013 Santa Clara Proprietary Robert A. Downing II. 1
- 2. Why Utilize Big Data Now? 12/3/2013 1. Unstructured big data is ~80% of all useful information 2. Unstructured big data is growing at >10x rate of structured data Web 1.0 Google Yahoo MS >$100B Market Wave 3.0 ….. The Need to Extract Trends & Meaning from Big Data Chaos in ‘Real Time’ Web 2.0 Facebook LinkedIn Proprietary Unstructured data growth [Source: Merrill Lynch] Twitter 2 2000s UP 2013, Santa Clara 2010s © Trendicy Corp 2020s
- 3. The Provider-Centric View 12/03/13 Physician Nursing staff Proprietary Office staff PORs Patients 3 UP 2013, Santa Clara
- 4. The Patient-Centric View 12/03/13 Patients PORs Proprietary Office staff Nursing staff Physicians 4 UP 2013, Santa Clara
- 5. The SaaS View 12/03/13 Cloud Patients Nursing staff PORs Office staff Office staff PORs Nursing staff Patients Physicians Proprietary Physician 5 UP 2013, Santa Clara
- 6. SaaS Model Benefits 12/03/13 • Accessible • From any browser, anywhere • Reliable • Always up, with built-in fault tolerance • Robust • Scalable with demand • Multi-protocol support (including secure protocols), with address obfuscation Proprietary • Secure • Low Cost-of-Ownership • Installation, maintenance, support someone else’s problem UP 2013, Santa Clara 6
- 7. Big Data Obstacles • SaaS relatively new, & some vendors even newer 12/03/13 • Lack of history • Lack of selection criteria • Too many claims by too many participants • Too few recognized leaders • Security Proprietary • Distrust/Mistrust still exists, largely because of perceived shortcomings in standards for verification & vague external accountability • Legislation • PPACA • HIPAA UP 2013, Santa Clara 7
- 8. New Solutions 12/03/13 • History • Get references from any vendor, & ask for their competitors • Selection criteria • Nothing is too insignificant to ask, then demand if necessary • Security Proprietary • Demand the best, & ask for logical or physical isolation if needed • Vendor(s) should be able to provide HIPAA compliance • Follow your gut • But be realistic 8 UP 2013, Santa Clara
- 9. Making the Case [Study] Proprietary • Plan the protocol • Source(s) of data • Type(s) of data • Reliability / Veracity • Gather & ‘map’ the data • Evaluate additional sources, types of data • Look for better / more reliable sources • Plan the cost? 12/03/13 • Plan the Goals, & Path(s) to Get There • Dynamism Can Affect / Improve Confidence 9 UP 2013, Santa Clara
- 10. Traditional Protocol 12/03/13 • Medical Hx • Questionnaire • Visits • Additional questionnaires • Investigators’ notes • Verbalization transcription Proprietary 10 UP 2013, Santa Clara
- 11. Expanded Protocol • • • • • Other providers records Hospitalization records Licensed practitioner records Support communities Other… • Graphical • Contextual • Meaningful Proprietary • Information at A Glance 12/03/13 • Sponsor / PI EHR / EMR plus 11 UP 2013, Santa Clara
- 12. Contextual Look 12/03/13 Proprietary 12 UP 2013, Santa Clara
- 13. Contextual Analysis 13 Proprietary 13 UP 2013, Santa Clara
- 14. Intuitive User Interface 12/03/13 Proprietary 14 UP 2013, Santa Clara
- 15. Actionable Analytics 12/03/13 Proprietary 15 UP 2013, Santa Clara
- 16. Big Data’s New Role … Driving Clinical Trial Efficiency 12/03/13 • Graphical • Easy to understand graphics display insight at a glance • Points in time are data, not answers • Answers come from measuring change / time • Contextual Proprietary • Questions should be defining the shape of the answers • Environment should be defining the measures • Meaningful • Answers should lead directly to action, without any intervening step or steps • Analytics need to be actionable UP 2013, Santa Clara 16
- 17. Thank you…. Proprietary robert.downing@trendicy.com T: 510.516.1812 M: 510.468.0066 SkypeID: radowningii Twitter: TrendicyRob 12/03/13 Robert Downing II Founder & CEO www.trendicy.com 17 UP 2013, Santa Clara