Go global with SAP Hybris solutions. As more people worldwide embrace e-commerce as a standard shopping experience, so grow the demands on your platform to scale. In this deck we'll review key considerations to make when taking your commerce solution international. For more from SAP Hybris, please visit: https://hybris.com/en/products/commerce

1. PUBLIC
Jumbo Cheung, SAP
October17,2017
Scaling Commerce in a Global Economy

2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Strategies for Global Business
Regional Commerce Characteristics
Performance! Performance! Performance!
Q&A
Agenda

3. Strategies for
Global Business

4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Going global is based on the
level of localization that you
are ready to accept and on the
trade-off between flexibility
and efficiency.
International strategy model
Global
strategy
Transnational
strategy
Home replication
strategy
Multi-domestic
strategy
high
highweak
Pressuresforglobalintegration
Pressures for local responsiveness

5. 5PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Core model specifications
Four layers of identity to build a core
model
Core functionalities in SAP Hybris solutions
1.
2.
3.
4.
Company e-business model
Brand and market specifications
Country specifications
Platform

6. Regional Commerce Characteristics

7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Asia
§ Cash on delivery
§ Payment at convenient store
§ Payment by loyalty points or
credit points
§ Rising trend in mobile
§ Installments for expensive items
§ Complex and high variety of
promotion rules
§ Marketplace integration
§ Enormous order volume
§ Lower conversation rate 1.5% to
2%
§ Dispatch from stores
Europe, the Middle
East, and Africa
§ Multicountry deployment
§ Cross-country shipping
§ Personal data regulation
India
§ Dispatch from stores
§ Cash on delivery
§ High throughput for page visit
§ Enormous order volume
North America
§ PayPal is mandatory
§ External tax calculation
§ Conversion rate: 2.5% to 4 %
Latin America
§ Social media integration
§ Multiple payments for single
order
Regional commerce characteristics in retail

8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
“It is no use saying “We are
doing our best.”
You have to succeed in doing
what is necessary.
– WinstonChurchill
Performance! Performance! Performance!

9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Content delivery network (CDN)
§ To cache static content from Internet layer
– Saving network throughputfrom Web service
Page cache
§ Mainly to cache a page fragment, to reduce cost for page rendering
– Varnish page cache
– Page fragment cache
– CMS component cache
Data cache
§ To reduce effort for page fragment data that would not change constantly
such as product data, stock information, and price information
– PS DTO cache
Page performance
Web
SAP Hybris
solutions
DB
Traffic

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Cart calculation
§ Reduce frequency, if
– Complex promotion rules
– Strict coupon validation
– Big shopping cart
Stock level for POS
§ Amount of POS stock
would affect some UI design
Cart performance
Database tuning
§ Database indexes
– Stock level
– Restrictions
§ Database partitioning
– Inactive promotions
§ Housekeeping
– Expired carts and
entries
Cart performance refers to
time to complete “Add to
cart” and cart calculation.
It is relevant in that it
affects the cart
abandonment rate.

11. 11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
After a blooming event,
order process comes to
a critical process to
recognize revenue on
the book.
Order processing performance
Database tuning
§ Database connection
§ Database index
– Stock level
§ Database partitioning
– Inactive orders and order entries
§ Housekeeping
– Inventory events
– Close order process
§ Other customization
– Caching stock level
– Warehouse capacities

12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Questions?

13. Contact information:
Jumbo Cheung
Senior Consultant
SAP Hybris (SAP), Hong Kong
jumbo.cheung@sap.com
Thank you.