Let your audience feel they are understood and at the centre of your business! In this webcast presentation, Peter Alvmo of SAP Hybris shares the SAP Hybris "Build Once – Manage Centrally – Use Everywhere" approach to Digital Asset Management. We couldn't have told this story without our partner, Opentext. For more about how to deliver a consistent, omnichannel customer experience, please visit us at: https://www.hybris.com/en/extended-omni-channel-platform-gmc59

1. Peter Alvmo – SAP Hybris
Digital Transformation with
SAP Hybris Digital Asset Management Webinar
Let your audience feel they are understood and at the centre of your business

2. 2CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Success story: Centralizing of SAP’s marketing content
75%
Faster asset
uploads,
compared to
using file folders
3000
Active users
across the global
marketing org.
75%
Savings per
envelope sent
1 2
25%
More efficient
search and
retrieval
” Our marketing asset center tool is based on SAP
Digital Asset Management. This means that it provides
our marketing organization with a centralized platform
to efficiently manage content access, approvals,
versioning, lifecycles, and multichannel syndication.”
Peter Chamberlain, Director of Marketing Content Infrastructure,
SAP Marketing Business Information Office, SAP AG

3. 3CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
The Asset Lifecycle Challenge
Siloed repositories do not manage content
lifecycle they just store it
SILOED REPOSITORIES
Tactical solutions require their own content,
too expensive to re-engineer
LEGACY APPLICATIONS
Content and Data need to be united
to be truly powerful
CONTEXT
CRM, WEB CMS, MOBILE MARKETING,
STORES, CONTACT CETNERS, ETC.

4. 4CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Beyond CRM
Omnichannel – Personalized Experience CRMRM
Customer Experience Management
Commerce Marketing Service Sales
Web In-store/
Branch
Contact
Center
Digital
Goods
Market-
places
IoT Social
Media
SSM/Noti-
fications
Search
KW/Ads
Digital
Advertising
Email Printing Agent
Tools
Mobile
Billing
Digital Asset Management & Digital Documents
Profile

5. 5CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Hybris Digital Asset Management
Build Once – Manage Centrally – Use Everywhere
Web In-store/
Branch
Contact
Center
Digital
Goods
Market-
places
IoT Social
Media
SSM/Noti-
fications
Search
KW/Ads
Digital
Advertising
Email Printing Agent
Tools
Mobile
Media Integration Media UseMedia Creation
Executive
Marketing
department
Designer/
Producer
Agencies
Product
Manager
Legal
Workflow, Conversion,
Usability, Audit,
Lifecycle Management,
Single Source
Marketing
Operations
Regions
Customer
Support
PR
Sales
Brand Teams
Corp.
Communications
Digital Asset
Management
SAP Hybris

6. 7CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Deliver a consistent, omnichannel customer experience

7. 8CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Access and manage all rich media from a single library.

8. 9CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Enrich marketing processes while fostering collaboration.

9. 10CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
A single point of management for all content, images, and digital objects.

10. Wrap-up
Nothing beats a strong ROI
Don’t just take my words for it

11. 12CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
You Are Selling the Market Leading DAM Product!
Forrester – Q3 2016
“While content is the lifeblood of customer experiences, rich
media adds the soul to these experiences,”
“As older technology becomes outdated and less effective,
improved capabilities in workflow, marketing support, analytics,
and cloud will dictate which providers will lead the pack.”
“Notable improvements include enhanced video capabilities,
more marketing-focused workflows, and a much-improved UI
for casual users. These capabilities complement strengths
around metadata, taxonomy, and business process workflow,
leading this vendor to have some of the most robust client case
studies of any of the vendors we evaluated.”
Newly acquired OpenText MediaBin was cited as a “strong
performer.”

12. 13CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Key Benefits of DAM
Improve compliance
 Non-compliant use of
licensed content
 The wrong (or
unapproved) assets
being used
 Intellectual property
being leaked or stolen
Increase customer
satisfaction & retention
 Provide consistent Multi-
channel experience
 Improve Content Quality
 Identify and Invest in
Customer Valued Content
Grow revenue
 Launch new products
faster
 Communicate effectively
in a differentiated way
 Leverage
communication for
targeted cross and up
sell
Decrease costs
 Streamlined processes
for media use/reuse
 Automated linking to
Product data
 Automated
optimization for Multi-
channel distribution

13. 14CUSTOMER© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Best in class Benefits!
23%18%
60%40% 63%
Increase in average
return on marketing
investments
YOY reduction in
time to market
Reduction file
transfer time
Reduction in asset
creation cycle time
Reduction in
agency fees

14. Thank you.
Contact information:
Peter Alvmo
Business Development & Operations
peter.alvmo@sap.com
https://www.hybris.com/